What is the purpose and significance of the company's establishment of the planning department? What is the main purpose of planning?

Responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work.

2. Importance:

Planning is a navigation mark, and sales is a ship. Planning is the theoretical rule-making institution, and sales is the executive institution. Planning is to consider ideas from the height of consciousness, and sales is to find ways to achieve results from the perspective of thinking. The establishment of the planning department, like the establishment of the sales department, is the inevitable product of the development of the enterprise to a certain stage and scale.

Extended data

After an enterprise reaches a certain scale, any decision needs sufficient basis. Otherwise, a decision-making mistake can bring down the enterprise. This requires a professional department to collect information and provide sufficient decision-making basis for decision-making.

At the same time, this department must creatively optimize enterprise resources, make long-term goals for enterprises, make periodic plans, shape and integrate enterprise culture, formulate various rules and regulations, develop, improve and integrate products, formulate strategies and tactics, and track, revise and supervise the implementation of strategies and tactics. This department is the planning department.

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