Basic situation of China Merchants Securities

China Merchants Securities is a financial enterprise under the Centennial China Merchants Group. After 17 years of development, all businesses and comprehensive strength have entered the top ten in China. It is the first member of China Stock Exchange, the first approved comprehensive brokerage firm, the first lead underwriter, the first member of the national interbank lending market and the first brokerage firm with self-management, online trading and asset management business qualifications. In August, 2007, the company was rated as Class A brokerage by China Securities Regulatory Commission. The company has comprehensive securities investment and financing service capabilities. Investment banks have obvious competitive advantages in ports, transportation, biomedicine, real estate and other fields. Brokerage business is characterized by advanced electronic transactions, and its market share is growing steadily. The innovation of collective asset management products such as "fund treasure" and "cash cow" has laid a leading position in the asset management business of securities firms. Based on quantitative research, R&D business is at the leading level in ports, transportation, infrastructure, energy, real estate, biomedicine and other fields, and its comprehensive strength ranks in the forefront of the industry.

The company has a leading technology, safe and efficient securities trading platform. The company's existing counter entrustment, telephone entrustment, online trading, mobile securities and other trading means covering all aspects have taken the lead in realizing the functions of "national monopoly and 24-hour entrustment" in the industry, which has promoted the development of the market. In 2004, the company completed the construction of an independent depository system for customers' assets, and launched the first centralized trading system in China, which realized the centralization of five systems, namely brokerage trading, liquidation, financial management, central database and risk control, and created a safer and more efficient securities trading platform for customers. China Merchants Securities has perfect customer service channels. The company has successively launched customer service channels based on modern communication technology, such as Niuwang, Niuka and E-Phone. In 2005, the company acquired China Merchants Securities (Hong Kong) Co., Ltd., becoming the first brokerage company approved by the competent authorities to set up overseas branches, and built a platform for international development. China Merchants Securities is customer-oriented, and reconstructs the customer service system according to the different service needs of private customers, institutional customers and wealth management customers. The advantages of specialization and personalization of customer service are more prominent.

Looking forward to the future, China Merchants Securities will continuously improve its management ability and service level, strengthen risk management, gradually expand its business scale and types, and further optimize its profit model. In line with the concept of "service first, customer first", we will better serve our customers. On February 25th, 2000, China Merchants Securities Niuwang, the first professional securities website founded by brokers in China, was born. In July, 2000, China Merchants Securities Niuwang passed the evaluation of National Information Security Evaluation and Certification Center, and in February, 2006, 5438+0, China Merchants Securities Niuwang was approved by China Securities Regulatory Commission, becoming one of the first brokerage websites with online trading qualification.

China Merchants Securities Niuwang was born at the beginning of the Internet boom in China. As soon as it came out, it shook the online community in China with the resounding domain name of newone. In the early days, many online consultations with network characteristics were opened, such as expert online, simulated stock trading, online roadshows, personalized page customization and so on.

Query service columns have all become standardized columns in the content construction of China Securities Network. Online trading based on Niuwang has become an important channel for investors to trade, and the trading volume has increased substantially year after year. In the year when the station was established, China Merchants Securities realized online transactions of 9.85 billion yuan, accounting for nearly 7%. By 2004, in just five years, the online trading volume of China Merchants Securities has reached 46.69 billion yuan, accounting for 42.6%. It can be seen that the online trading of China Merchants Securities has gone through a period of vigorous development and is moving towards a glorious period!

The innovation of China Merchants Securities Niuwang has been warmly welcomed by netizens and widely recognized by all walks of life. In 2000, entrusted by China Securities Regulatory Commission, China Merchants Securities Niuwang gave an exclusive demonstration of online trading for more than 400 business departments in China at the "Seminar on Development and Innovation of Brokers" held by China Securities Association. On June 5438+ 10, 2000, at the first China International Internet Exhibition held in Shenzhen, China Merchants Securities Niuwang won the Best Website Award and the Best Live Event Award. In September 2002, China Merchants Securities Niuwang won the Best Excellent Website Award and the Best Financial Information Website Award organized by Securities Market Weekly and Financial Times. From 2000 to 2004, China Merchants Securities Niuwang won the title of "Best Brokerage Website" for five consecutive times in the five excellent securities websites in China, and the business department of Nanyou Avenue in Nanshan, Shenzhen, China Merchants Securities won the titles of "Best Forum Website", "Best Personalized Service Website", "Best Investment Consultant Website" and "Top Ten Online Transactions" in succession. In 2005, it broke into the top three for the first time and won the third place in the sixth "Best Brokerage Website". In 2006, it won the second place in the seventh "Best Brokerage Website". In 2007, it won the eighth "Best Securities Website" 1, and won two awards: the most trusted securities website and the best investor education securities website.

At the beginning of Niuwang's construction, online transactions based on JAVA quotation and CGI entrustment were opened. In September, 20001year, Niuwang boldly innovated on the basis of absorbing the advanced experience of international securities websites, and took the lead in launching a web-based online trading system in China securities website, which realized the high integration of online trading and information services and created a new way of online trading.

In May, 2002, China Merchants Securities Niuwang implemented the first revision of that year, launched a brand-new expert online consultation system and VIP customer email, improved the web version of the online trading system, and launched the online trading diamond version V5.2, which enriched and improved the online securities service content and explored a tangible and real new way of securities website service.

On June 5438+ 10, 2002, China Merchants Securities Niuwang successfully implemented the second upgrade and revision in that year, and launched a new version of Niuwang and Niuwang business hall. New columns such as "Window of Business Department", "Securities Forum", "Community" and "Simulated Investment" have been added, the online roadshow system has been improved, personal columns written by many famous artists have been opened, and a cross-selling platform covering fund subscription and treasury bond trading has been established, so that online trading customers can enjoy the same service as on-site customers through Niuwang.

The design of Niuwang business hall always runs through the concept of "zero starting point design, zero technical terms and zero business obstacles". The page design adopts lively game interface and vivid guiding text to help customers understand all aspects of online trading. Even customers with no online experience can master online trading technology in 10-30 minutes through Niuwang business hall, helping customers with no online experience overcome the technical bottleneck of online trading.

In June 5438+February, 2002, China Merchants Securities Niuwang upgraded the professional version of online trading again, and launched "Diamond Online Stock Trading Analysis System V6.0" for general customers and "VIP Online Stock Trading Analysis System" for core customers, aiming at providing standardized services for general customers and value-added services for high-end customers. The system implements "high starting point design", absorbs the advantages of domestic and foreign securities trading software, has 10 innovative functions, 25 standard functions, preset more than 100 technical indicators, has super financial management functions, and once again shows the technological innovation ability of China Merchants Securities.

From 2003 to 2005, China Merchants Securities Niuwang held four simulated stock trading competitions with a total of nearly 30,000 participants. Niuwang has narrowed the distance with China Merchants Securities customers and Niuwang users by simulating the stock trading contest.

In May 2005, China Merchants Securities Niuwang once again set a precedent for domestic securities websites, and the company upgraded Niuwang in an all-round way. The upgraded Niuwang will bring you a brand-new interactive experience integrating online trading, obtaining all-round information and consulting online experts. On one page, you can enjoy many personalized services such as online trading, comprehensive financial management, reading research reports, and communicating with online financial consultants.

In 2007, the website of China Merchants Securities was revised and divided into private business, institutional business, wealth management business, international business and other modules for different customers and businesses, which made the revised company website more clear in structure, more beautiful in layout, more international in style, significantly improved in page experience and content, and was unanimously recognized by customers and peers.

Today's China Merchants Securities Niuwang is not only a platform to publicize the company's business, but also a channel to serve customers, and it is also a bridge between investors and investment consultants. The main functions of China Merchants Securities Niuwang include providing online trading channels, comprehensive financial services, financial product promotion, personalized research report services, and online expert consulting services. The convenient and flexible operation interface of China Merchants Securities Niuwang and the powerful all-round one-page online financial management service pioneered in China will make China Merchants Securities Niuwang once again become a leader in China securities websites.