How to be a Xtep Store Manager

Effective management of franchise stores can reflect the overall management level. How to increase the single-store sales of franchise stores is the focus topic of the whole clothing industry. The manager is the soul and leader of a store. The manager's working ability and leadership ability directly affect the performance of the whole store. In order to grasp the management of the store manager, whether it is an enterprise that produces clothing or a shopping mall that sells clothing, the understanding of the store manager is very clear-the store manager is the manager of a store.

Many store managers know their roles in this way: a store is like a home, and the store manager is the parents of this home. Parents should worry about all the problems of this family, including personnel, goods, hygiene, furnishings and so on. If any small detail is not taken into account, it may have a bad influence on their work.

More enterprises hope that the store manager is an excellent director. The storefront is a performance stage, the hardware facilities of the storefront are scenery and props, and the company's constantly changing products throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every guest who patronizes. Whether the story is told well depends on the organization, planning, arrangement and courage of the manager.

Either way, it shows that the manager is the leader of a store, the link of corporate culture information transmission, and the executor and concrete operator of the company's sales policy; It is the spokesperson of enterprise products and the core of the store.

Therefore, the store manager needs to stand on the position of the operator, comprehensively and scientifically analyze the operation of the store, and comprehensively implement the company's business policy. Carry out the company's brand strategy and give full play to the functions of the store manager.

As a store manager, his or her job responsibilities mainly include

1, understand the brand's management policy and implement the sales strategy according to the brand's characteristics and style.

2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company.

3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide.

4. Be responsible for the accuracy of inventory, account book making and commodity handover.

5. Responsible for the replenishment of goods in the store and the display of goods.

6. Assist the supervisor to handle and improve the operation of the counter.

7. Assist the supervisor to communicate and coordinate with the mall.

8. Provide public relations promotion activities of brands around the shopping mall on a regular basis as needed.

9. Understand the sales situation of surrounding brands, register and provide daily in-store passenger flow information.

10, to stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere of the freight yard.

As a store manager, she can't be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this mentality has a lot to do with the company's culture and system. This is the art of management. As a responsible store manager, we should pay attention to the daily work details.

Store operation is usually divided into three periods. Before business, in addition to turning on electrical appliances and lighting equipment, leading the clerk to clean the storefront, there is also a morning meeting, which mainly includes the announcement and communication of company policies and business activities of the day; Business situation analysis and work performance review the day before yesterday; Train new employees and exchange successful sales skills; Stimulate work enthusiasm and boost staff morale. In addition, if you need to place an order, the specialty store should count the petty cash, check the business report of the previous day and send it to the company.

In the course of operation, the store manager should pay attention to the following tasks: checking the assistant gfd, sorting out the work clothes and wearing the work card; Supervise the cashier operation and grasp the sales situation; Control the electrical appliances and speaker equipment in the store (specialty store); Prepare wrapping paper and packaging bags for use at any time; Keep shops, warehouses and fitting rooms clean and tidy; Change the window, model display and merchandise display in time; Pay attention to suspicious personnel to prevent items from being lost and accidents; Actively assist customers to solve problems in the consumption process in time; Collect market information and do a good job in sales analysis; Organize the company's official documents and notices, make preparations before promotion and finish the work after the promotion.

After the business is over, check the accounts, fill in the business report of the day, check and properly keep the business funds and keep the reserve fund. Also check whether the electrical equipment is turned off. Put an end to fire hazards, and check whether the doors and windows are closed and whether there are other people in the store.

In terms of goods, the store manager has the right to put forward opinions and suggestions on the company's distribution, and has the right to reject goods with quality problems.

In terms of personnel, the store manager has the right to participate in the recruitment and primary selection of business personnel; Have the right to reward and punish employees; Have the right to dismiss employees who do not meet the company's requirements or perform poorly; Have the right to put forward opinions on transfer, promotion, demotion and dismissal according to employees' performance; Have the right to inspect and evaluate the daily performance of employees; Have the right to make a ruling on emergencies in the store; It has the right to decide the distribution of goods in the store. Clothing stores attract customers with luxurious decoration, which is a project that many businesses do not hesitate to spend a lot of money to build. However, even gorgeous clothing stores often fail in one detail-the fitting room.

The fitting room can be said to be an important link in determining whether clothes can be sold. As a customer, whether to buy or not can only be decided after trying. However, due to the privacy and size of the fitting room of the clothing store, customers feel embarrassed, which leads to business failure. What conditions should a fitting room have? The following points are for your reference only.