High score, please! Excuse me, how much are the advertising spaces on websites like u88.cn and e26.cn?

The first stage: the preparation of advertising space on the sales website

* Access statistics

Do you know what kind or type of customers will visit your website? What information or products do they pay more attention to? Advertisements mainly don't convey their own advertising information to these guests? ..... Few advertisers will sponsor websites mainly aimed at eleven or twelve-year-old children, because they may not understand the purpose of many products. After all, they have little experience, and more importantly, they have no independent economic ability. If the main visitors of the website are consumers of computers or related software and hardware, then the situation may be different. However, this does not mean that only computer-related websites can sell advertising space, because with the increasing popularity of the Internet, more and more industries will join it, which means that all kinds of websites will have the opportunity and possibility to find advertisers suitable for their own websites. Therefore, the most important question at present is not whether we can sell advertising space, but what advertisements to sell. In other words, it is essential to collect and count visitors' information regularly and properly.

* Website content

Are advertisers interested in the content of your website? Are users willing to click on advertisements when visiting your website? Or, will people who are interested in your website also be interested in the advertiser's website? Generally speaking, the content of a website is closely related to the statistical information of visitors, but advertisers generally prefer websites whose theme content is consistent with their advertising information.

* Website traffic

Few advertisers waste a lot of time thinking about advertising on small websites that are not well known. Generally speaking, websites with monthly traffic below 10000 people will not attract advertisers. In particular, the "traffic" here refers to the "unique visitor", not the times of clicking advertisements (adview) or downloading web pages (pageviews), or the most meaningless measure of website traffic-hit.

* Professional and commercial nature of the website.

It is also very important that even if your website looks good, if it links to subdirectories of other websites (usually websites that provide free homepage space), then you will find that advertisers may not be willing to give you advertisements. Therefore, when you think that the website has been running stably and the visit rate is on the rise, you should apply for an independent domain name first. Websites without independent domain names will not give people full trust, and such domain names are often long and difficult to remember, and they will not have any characteristics. Therefore, it is very important to apply for an independent domain name before advertising on the website.

* Previous advertising experience

Even if you haven't put an advertisement on the website, you should take some measures to help you detect and predict the operation of the website. For example, you can register users online on some websites that provide such services, or use related software to obtain some statistical information, so as to help you understand how high the click rate of your website can generate.

Phase II: Technical and Design Requirements

* Is space reserved for advertising?

If the location of paid advertisements is not considered in the design of your website, you should start to reserve space for it now. Everyone is familiar with it. The most common banner advertisement on the Internet is 468x60 pixels. Besides banner ads, there are many other forms of advertising, such as size and shape, which you can choose, but remember that the size and shape of the ads you want to choose will directly affect the overall style and design of the website. Generally speaking, advertisers usually want to display their advertisements at the top or bottom of each page at the same time.

* How will the advertisement be displayed?

Generally, most advertising companies or advertisers will provide you with their finished advertisements. What you need to do is to insert a few lines of HTML source code into the website or webpage so as to call the advertisements from the corresponding server.

* Manage the time for distributing advertisements.

You also need to estimate the actual time to manage advertising on the website. Simply put, it is the time for you to insert and update the advertising source code, and the time for daily management and maintenance of some related software.

The third stage: choose an advertising agency.

* Do you need help?

Maybe you will say, "I don't need an advertising company. I can handle it myself. " But in fact, online advertising is not as simple to operate as expected. Such as Netscape and Yahoo! Such a big website and company will hand over the advertising business to the advertising agency.

* Choose an advertising agency

For example, choosing a good advertising agency is just like recruiting: you must spend a lot of time to determine your job responsibilities, set the conditions you need to meet, read your resume one by one, interview candidate agents ... even so, it is difficult to predict which agent is more suitable for you. So you should evaluate and choose according to their advantages in all aspects.

* You should not choose only one agent.

Experience tells us that it is unwise to sign a contract agreement with only one agent. Generally speaking, the advertising effect of those advertisers who require to sign an "exclusive agency" agreement with them is not better than that of those advertisers who have not signed an "exclusive agency" agreement. Therefore, even if you have to sign a "sole agency" contract for various reasons, you should try to shorten the validity of the contract and reserve the right to accept other types of advertisements.

* Weigh the pros and cons

Some well-known advertising agencies (such as DoubleClick) will quote a very attractive CPM (the cost of downloading advertisements for thousands of times), which can usually reach 40 ~ 50 dollars, but only a small part of the advertising space will be sold (generally less than10% of the total advertising space); The CPM of other sites is relatively low, about $3, but they can sell most advertising spaces as agents. So can we combine the two? Of course, if you do this, your website will make more money. However, if you take 90% of the free advertising space to make a high-profit advertising fee of 10%, you will find that there is not much money in your pocket, especially 40% of the income that must be paid to the agent.

* Listen to reference opinions

You need to spend some time investigating the customers listed by the advertising company. You can call or email the website provided by the same agent and ask them how the agent can serve them.

The fourth stage: evaluation

This is a long-term and continuous process: you must evaluate the website before contacting any advertising agency, and constantly evaluate and test it during the advertising period.