What are the job responsibilities of the tender commissioner?

The bidding specialist is responsible for the observation, cost statistics and data analysis of online advertisements in order to achieve the highest input-output ratio.

This bidder has the largest number of medical bidders, with high technical content and account control requirements. Here is a brief introduction to the working paradigm of medical bidders:

Basic requirements for bidding experts:

1. Have the ability of analysis and judgment, and be able to adjust the launching strategy in time according to the market and enterprise conditions;

2. Deeply understand the marketing strategy and plan of the enterprise, and be familiar with the products, advantages, services, prices, target markets and competitors of the enterprise; Accurately grasp the promotion direction.

3. Dare to take responsibility. There is no ready-made method for bidding ranking, and there are differences among enterprises. Operators need to learn and use flexibly in exploration according to their own characteristics, and keep trying to give play to the advantages of bidding ranking.

Daily work of the tender commissioner:

1, create plans and units: according to the hospital marketing strategy, create a reasonable plan and gradually refine the units.

2, keyword selection: a. Select keywords that are highly related to the promotion of hospital departments to ensure the quality of each click. B. know the habits and idioms of local people. Select the target keyword. C, selecte long tail keywords with quality for promotion.

3. Creative title description: A, the title description is perfect and the sentence is fluent; B, guarantee more than 3 times of creative promotion; C, according to the part of speech and promotion area of keywords, write appropriate creative titles, such as: promotion in different places. When promoting hospital name keywords, try to reflect the name of the city where the hospital is located in the creative title, which can effectively avoid fruitless clicking.

4. Job Requirements: A. All accounts will be opened normally during the promotion period. B. The website can be opened normally during the promotion period. C, the promotion link has no dead link. D. promote keywords online. The price is updated in time. E. the promotion keywords are highly related to the link content. F. The account is abnormal, and there is no need to optimize the project. G, ensure the quality of the two keywords; H, do a good job of hourly consumption, daily consumption report statistics and account changes. First, do a good job in denying brand-specific words, find peers to deny them in time, and prohibit peers from floating red and blue.

5. Problem feedback: 1, account renewal fee. 2, the opponent is red and will not deny it. 3. Malicious click; 4. Changes in competitors. 5. Statistics of bidding effect.

Industry treatment of bidding experts

Bidding mainly means that enterprises spend advertising fees to bring customers from online or direct marketing, so the experience of bidders is higher and the entry threshold for bidding is higher. No enterprise will hand over hundreds of thousands of advertising fees in January to people without any experience. Novices generally only make tables and adjust prices. If a bidder spends more than 100W on advertising, that is the basic introduction. Therefore, the treatment of bidding will be higher than other industries, and once the enterprise is hired, it will provide accommodation.

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