How to judge similarity in trademark registration?

The judgment of trademark similarity should be based on the general concern of the relevant public about the shape, sound, meaning and overall expression of the trademark itself, and adopt the method of combining isolated comparison, overall comparison and essential comparison to judge whether the trademark logo itself is the same or similar. Isolation and comparison means that when judging the similarity of trademarks, trademarks cannot be placed side by side for comparison, but can only be isolated and carried out separately. However, when examining trademarks, only direct and non-isolated comparisons can be made. Therefore, isolated observation should simulate the scene of consumers buying goods and services as much as possible to judge. Overall comparison refers to comparing two trademarks as a whole, and local judgment cannot be used instead of overall judgment. The comparison of important parts refers to the part of a trademark that should be clearly marked. The general attention of the relevant public can be understood as the attention paid by consumers with general knowledge and experience when purchasing or accepting goods or services.