Did Disney finally recover the cost of the $38 million animated film Who Framed Roger White Rabbit? Earn more

Michael eisner, CEO of Disney Company, turned the tide with his iron fist and brought Disney back to life. 1984, when he stepped into Disney's castle, the enterprises that had been depressed for many years were in a state of leaderless chaos, the theme park gradually lost its vitality, and Mickey Mouse and Donald Duck almost became a long memory. Eisner saved magic kingdom just like the prince who woke up Sleeping Beauty Disney.

Disney is a giant in the world entertainment industry. After decades of development, the company has developed from a small family-owned company to a multinational company standing at the top of the world entertainment industry. The main business includes entertainment program production, theme parks, toys, books, electronic games and media networks. Jin Shi Film Company, Max Film Company of Milla, Hollywood Film Company, Weber Audio and Video Products, ESPN Sports and ABC TV Network are all their companies or brands. It has been ranked among the top 500 enterprises in the world for many times.

However, around 1983, this cultural and entertainment kingdom was once in crisis. The top management of this company is playing a sore throat, which objectively hits the enterprising spirit of the company employees. The company's profit plummeted from $65,438+35 million in 1980 to $93 million in 1983; Worse than these pale figures, with the emergence of huge TV networks and the huge investment in Hollywood blockbusters, Disney began to decline, which once represented the fact that Disney's creative spark had long since been extinguished. Disney, the former Hollywood producer leader, retired to the second line, accounting for only 4% of Hollywood box office revenue. What's more, Disney has fallen into the acquisition network of famous financiers, such as saul steinberg and Owen Jacobs.

Under the heavy blow of internal and external troubles, Disney Company is teetering. The board of directors of the company had to hire michael eisner, a 46-year-old entertainment management wizard, to take charge of the overall situation.

Eisner was hired as the chairman of Disney Company. His first job after taking office was to dig corners from other companies and recruit many elites in the entertainment industry, including Jeffrey Kazaberg, the production manager of Paramount.

Eisner and Kazaberg formulated the company's production principles: saving production costs, not inviting big stars, and using every penny reasonably.

Another way for Eisner to operate is to sign contracts with actors and let them act in several films respectively. For example, Middleton made several films for Disney, including "The Ruthless Man" ($72 million at the box office) and "Making a fortune" ($53 million). Richard Rivers later made several films for Disney, among which Staring and Tinker earned $66 million and $26 million respectively.

The average production cost of Disney films is $6,543.8+$0.2 million (other film companies need $6,543.8+$0.65 million). 1987 Of the 23 films released by Disney, 22 made money, which is a rare phenomenon in the American film industry, because the average film company produced 10 films, and only three made money.

Eisner recruited a new management team on 1984. These management members are smart and capable, and they are the catalyst for the company to turn losses into profits.

Eisner has made one of Disney's long-term development plans-to continue making cartoons. 1988 Summer, an animated film "Who Framed Roger White Rabbit" was released. For Disney, the risk of this film is not small, because the total production cost is nearly $38 million.

In addition to making movies and TV series, Disney has also invested in the video business, making some films made by the company in the past 60 years into videos for marketing. 1987, the business income in this field exceeded1700,000 USD. In addition, Disney's cable TV station has developed rapidly, with the number of subscribers increasing from 720,000 before 1983 to 4 million before 1987, making it the fastest growing cable TV station in the United States.

Despite the rapid development of the film sector, Disney's three amusement parks are still the company's main revenue, accounting for 62% of the total revenue. From 65438 to 0987, 70% of the company's profits came from amusement parks, which were quite large. One reason is that not long ago, it raised the ticket prices of two amusement parks in the United States: adult tickets for Disney World in Florida were raised from 18 yuan to 28 yuan, and tickets for Disneyland in California were raised from 14 yuan to 2 1.5 yuan. Despite this, the number of tourists in these two amusement parks has not decreased, but has increased significantly, selling more than 38 million tickets.

Eisner has drawn up a number of development plans for amusement parks, one of which is to win over old customers, that is to say, constantly adding new entertainment facilities to attract tourists who have been there.

Disney also hired talents from the entertainment industry to design innovative and exciting entertainment programs and game equipment for the company.

Disney also invested 170,000 USD to hire the famous singer Michael Jackson to make a musical film with a duration of17 minutes, which was shown in the cinema of the amusement park. The effect is excellent and won unanimous appreciation from tourists.

Since most tourists are residents of other states, in order to earn more income, Disney has launched an ambitious development plan: to build two hotels worth 370 million dollars in the amusement park. The architectural appearance is antique, and being in it is like living in a fairy tale world.

In addition, Disney has also developed doll consumer goods on a large scale. The appearance of this kind of goods is called Mickey Mouse and Donald Duck, and they are introduced in the form of T-shirts, watches and toys. The annual turnover exceeds $654.38 billion, bringing Disney nearly $654.38 billion in profits.

In a word, eisner has been making Disney strive to produce marketable entertainment products. His series of actions pushed Disney to the pinnacle of success, and its income was getting better every year. 1997, Disney earned $22.5 billion, almost twice as much as 1995. Eisner revived the Disney Company. He made Disney shine again and laid the foundation for its subsequent development.