What brands are there on each floor of Xi 'an Joy City?

B 1: KFC, Manji Dessert, Watsons, Three Squirrels, Puma, VANS, etc.

1F: Xicha, Naixue, Haagen-Dazs, Xiaomi Home, MAC, Champion, Lancome, etc.

2F: Uniqlo, URBAN-REVIVO, week+, Bershka, etc.

3F: Green tea restaurant, Taier pickled fish, etc.

4F: Green jasmine, vitality sushi, etc.

Joy City, an urban complex integrating large shopping centers, Grade A office buildings, service apartments and high-grade residences, has realized the functions of shopping, entertainment, sightseeing, leisure and catering, saved resources and efficiently operated urban life, and has become an important force to promote urban development.

Joy City has become the core brand of COFCO's urban complex. With 18-35-year-old emerging middle class as the main market, characterized by youth, fashion, trend and taste, shopping center as the main body, combined with apartments, office buildings, hotels and other formats to form a full-service chain city complex.

Young, fashionable, trendy and tasteful Joy City has become a new symbol of high-quality urban life.

Joy City's target customers have a strong sense of self-identity, like to subvert the tradition, disagree with the rules, love to share, love to socialize, are stressed and busy, and have a great demand for leisure life.

They pursue a more attitudinal life, are willing to pay a premium, have a more open, free and fast consumption attitude, have more spending power, are very enthusiastic about new things and knowledge, like to explore the world and are willing to pay for a better world.

18-35-year-old emerging middle class, they will take one-third of their income as disposable expenses, they have received a better education, and they are more willing to accept the lifestyle of spending by borrowing, they pursue a more attitude and quality life, they are willing to pay for the added value of products and services, they have a strong brand awareness and are keen to try new products and services.