The development history of Yimanli

In 2004, Foshan Nanhai Yimanli Underwear Co., Ltd., established on the basis of Xinyi Underwear Domestic Marketing Department, has six centers, including marketing center, sales center, R&D center, commodity center, administrative center and financial center, and implements the brand operation mode of separating production and sales, which is the first in the industry. Since its establishment, the company has been committed to the operation of Yimanli brand, relying on Xinyi underwear's strong production strength and perfect quality assurance system, and relying on Xinyi's 20 years of professional operation management and product research and development experience, and now has more than 2,000 Yimanli terminal networks. In 2008, the company successfully became the China operator of French "Shalianni", an internationally renowned brand.

1987

In June of that year, the summer sun was shining and golden! Yanbu Garment Factory, the predecessor of Xinyi Underwear, was established in Yanbu, Nanhai.

1999

Yanbu Garment Factory was transformed and registered as Foshan Nanhai Xinyi Underwear Co., Ltd. ..

200 1 year

Foshan Nanhai Kangyi Underwear Co., Ltd. was completed and put into operation, and the scale of the enterprise expanded. The total number of employees reaches 1 100, the total factory area is 1 1500 square meters, and the annual production capacity is 100000 dozen.

In 2002

The successful registration of the trademark "Shaply" in France laid the foundation for the brand's international operation.

In 2003

The first branch of Foshan Nanhai Xinyi Underwear Co., Ltd. was completed and put into operation, and the scale of the enterprise was further expanded. The total number of employees has increased to 1.400, the workshop area is 20,000 square meters, and the annual production capacity is 1.6 million dozen. In the same year, Foshan Nanhai Yimanli Underwear Co., Ltd. was established to be responsible for the marketing of Yimanli brand, which created a new situation of brand management.

In 2004

Zhaoqing Xinyi Underwear Co., Ltd. was completed and put into production, and the scale of the enterprise reached a new level. The total number of employees is more than 2,500, the total factory area is nearly 42,000 square meters, and the annual output is 2.5 million dozen. In the same year, Xinyi Underwear entered the top 100 garment enterprises in Guangdong Province, and its chairman, Mr. Chen Weiqiang, was named as an outstanding garment entrepreneur in Guangdong Province.

In 2005

Yimanli products won the title of "Guangdong famous brand products", and the popularity of products has been rapidly improved; In the same year, Xinyi Company won the Bronze Award of "Ou Difen" Cup China Underwear Element Innovation Design Competition.

In 2006

The second branch of Foshan Nanhai Xinyi Underwear Co., Ltd. was completed and put into operation, with an annual output of 6 million dual-mode cups, and the industrial supporting system of the enterprise was more perfect; In the same year, Yimanli brand products won the title of "Inspection-Free Products", and Xinyi Company won the bronze award of "Fiona Fang Chemical Fiber Cup" in fashion design.

In 2007

Xinyi company was awarded the title of "enterprise with tax payment 10 million yuan or more" and "advanced enterprise with harmonious labor and capital" in Foshan city. In the same year, Foshan Nanhai Boyi Trading Co., Ltd. and Foshan Shalianni Underwear Co., Ltd. were established one after another, and the enterprises achieved leap-forward development. The annual output value increased by 60% over the previous year, making it a development legend of domestic underwear industry.

the year of 2008

Xinyi Company officially started the collectivization operation and embarked on the development road of combining collectivization management with specialized division of labor. In the same year, the company won the title of "enterprise with tax payment exceeding100000 yuan" and the honor of "Guangdong import and export integrity enterprise". "Yimanli" trademark was recognized as "China well-known trademark", French high-end underwear brand "Shalianni" landed in China market, and Xinyi Company entered a new era of brand management.

In 2009

Xinyi Company has established a group management mode with the core of business supervision and financial control and the characteristics of faithfulness. Foshan Nanhai Boyi Trading Co., Ltd. was renamed Foshan Nanhai Li Yage Underwear Co., Ltd., and successfully registered the "Li Yage" trademark to realize multi-brand differentiated development; Xinyi Company invested more than 50 million yuan to build a garden-style Nanhai headquarters economic base and put it into full use; The establishment of Nanjing Yili Underwear Co., Ltd. and Jinan Yili Underwear Co., Ltd., subsidiaries of Yimanli Company, marks the curtain of Xinyue people's strategic expansion to the whole country; In the same year, Xinyi Company won the honor of "Guangdong Export Famous Brand" and became the executive director of China Garment Association; Won the title of "enterprise with tax payment exceeding 10 million yuan" for the third time!

20 10 year

On June+10, 5438, Xinyi Company set up a technology research and development center to strengthen the research and development of household clothes and further enrich the product categories.

In February, Xinyi Company established Workers' Technical Association to promote enterprise technological innovation with high starting point and high requirements.

In March, "Accor" brand was successfully listed, with good market response and gratifying prospects!

In April, Xinyi Company was registered as a group company, and Foshan Nanhai Xinyi Underwear Co., Ltd. was renamed as Guangdong Xinyi Underwear Group Co., Ltd., which further accelerated the pace of development!

In June, the establishment ceremony of Guangdong Xinyi Underwear Group Co., Ltd. and the 23rd anniversary celebration party of Xinyi Company were held ceremoniously, marking a new chapter for Xinyi Group.