Li Daishan's anecdote

Don't be a businessman, be an entrepreneur.

Standing at the current time node, it is a little coincidence that Li Daishan founded Youyou Travel Network-the tourism industry is so big, but there is no enterprise that fundamentally provides online booking of tourist routes. Seize this opportunity, Youyou Travel Network has embarked on a different route from Ctrip and E Long from the beginning-packaging and integrating the "housekeeper-style" travel routes of various travel agencies, and you can complete all the work of travel reservation with a click of the mouse. In this way, the "supplier" travel agency has another distribution channel, which avoids the trouble of having good products without customers, and Youyou can't develop its own tourist routes at first, realizing a win-win situation of the model.

Regarding the difficulty in recruiting workers in the early days of the company's establishment, Li Daishan said, "No one is willing to take risks because no one is willing to pay for the company's future. I understand them, so what I want to do is not only to carry my personal dreams, but also to let my employees find their own value orientation in leisure. It is better to teach people to fish than to teach people to fish. " The first employee of Youyou Travel Network was introduced by her aunt who helped cook at that time. This young man is a veteran. As an honest man, he was caught by Li Daishan at a glance. From answering the phone to arranging the customer list to running the travel agency to talk about the route, he taught him and soon became Li Daishan's right-hand man. Now there are more than 600 leisurely team members, and Li Daishan is very pleased to see his subordinates grow from immature children to independent right-hand men. "When I first started my business, as long as I was responsible for myself, I might fail. That is also my own gain and loss, which has nothing to do with others; When I become a big company, I will be responsible for every employee in the company. Everything I do now, every decision, will be related to my team and their future. " The unhurried success can cultivate a group of people, which is what Li Daishan most wants to see. Li Daishan believes that it is "businessmen" who start a business just to make money; It is the "businessman" who has earned the opportunity; Only those who can create value for society and others can be called "entrepreneurs". Being recognized by users, benefiting the society, bringing happiness to employees and rewarding employees with respect are the realm of being an entrepreneur in Li Daishan's dictionary.

The "housekeeper" of tourists

Different from Ctrip's "air ticket+hotel reservation" method, Youyou Travel Network pays more attention to the word "tour" and wants users to "swim". Its products are mainly tourist routes, including all domestic and outbound tourist destination routes. Even in the same destination, there will be various tourist routes with different characteristics on the leisure travel website for consumers to choose independently. In addition, leisurely and some pure "travel online supermarkets" also have essential differences. Its "online travel agency" model pays more attention to directly providing customers with travel reservations and travel services.

There is little difference between air tickets and hotel reservations, both of which are highly standardized products. With channels and users, they can start their business quickly. This is also the most important reason why the air ticket+hotel reservation model can lead many industry giants to enter the competition and trigger a price war. The tourist route products of Youyou Travel Network are purely intangible services, and the degree of product standardization is low. "How to control the service quality experience and build a brand under the premise of high cost performance is the biggest threshold of this industry." Youyou Travel Network emphasizes one-stop butler service when providing users with travel route products, and "helps customers choose reliable travel route products with its own professionalism to provide customers with the best travel service". If we want to reach this standard, we must start with the selection of resource suppliers.

Youyou Travel Network has a set of almost harsh auditing and elimination systems in selecting suppliers. Resource suppliers can join at no low price, but they must pass the actual inspection and screening of Youyou Travel Network. Youyou Travel Network has a product business team of hundreds of people. The team members are all industry experts, and they are very clear about the supplier's brand, line cost and profit. They are specially responsible for screening suppliers and exploring high-quality resources to join the system of Youyou Travel Network. If the supplier's travel route has major quality problems, it will be eliminated immediately. Under this insistence, not only consumers, but also many suppliers have grown up with Youyou Travel Network. "Many times we will force suppliers to do according to our standards. After two years of cooperation with us, many suppliers look back and find that although they have worked hard, the competitiveness of enterprises has improved a lot. " Li Daishan said. On the other hand, there are many "force majeure" factors in the travel itinerary, and paying close attention to the quality of suppliers cannot guarantee that there will be no complaints or accidents. Quick resolution and feedback mechanisms are also indispensable. Li Daishan said, "We can't guarantee that there will be absolutely no problems during the tour, but we can promise to give our guests a satisfactory and reasonable solution after problems occur."

Reflection on employing people after starting a business for ten years

Youyou Travel Network has been operating for ten years. From starting his own business to completing the C round of strategic investment mergers and acquisitions, Li Daishan shared some experiences in enterprise management and employment.

Trust can't be let go.

Man is actually the most complex animal and the most sensitive animal in the world. It is difficult to build a bridge of mutual trust between people, but your subordinates need your trust, because it is an affirmation to them and makes them feel worthy of being entrusted. The so-called "no doubt, no doubt." But as a manager, you must know that trust must not be without supervision, and trust is by no means laissez-faire. People become lax after neglecting management, which will make your trust in them become laissez-faire. Two or three years ago, at leisure, there was a case in which financial and business executives colluded with each other to carve up suppliers and then returned commissions.

As an entrepreneur, you must learn from your lack of experience. Supervision is the foundation of all trust. Trust doesn't mean letting him do whatever he wants. In this impetuous world, material interests constantly tempt you, and it is far from enough to rely on personal consciousness and self-discipline, so the supervision system plays a role in reminding and urging. Now each system will have its own set of supervision system, budget system, finance, personnel, business, resource management * * * mutual assessment and supervision, and the process system is constantly improving.

No waiver of authorization.

When a company reaches a certain scale, it is very important to learn how to decentralize and how to decentralize at the same time. Otherwise, it will be counterproductive if it is too dispersed, and some managers will dominate the world. Youyou once had an executive who was only a product manager when she joined the company. The company gave her enough trust and platform to promote her to vice president. In the end, this person used the trust and power given to her by her boss to form gangs in the management and crack down on dissidents, which made many management and old employees excluded and eventually forced them to leave.

In this case, it is best not to delegate power. This concept is also wrong. Managers should never do everything by themselves for fear of decentralization. You must dare to authorize. Give your subordinates enough space to display their talents, which will make them full of confidence and passion for their work. So as to stimulate the creativity of employees and make them full of fun at work. But remember, the kite string must be in your own hands. As a leader, the last thing you can do is to let go of your responsibilities. Once you let go of your responsibility, you will no longer authorize but abstain.

Cann't forgive tolerance.

As the CEO of an enterprise, he must play an important role, that is, build a cohesive and effective corporate culture, make himself the cornerstone of the company's employees' unity and struggle, and let the whole company move toward the same goal. But every enterprise will encounter such a situation, such as recruiting employees who do not conform to their own corporate culture. At this time, don't destroy the corporate culture that the company has formed because of being soft-hearted. As a manager, you should act decisively, forgive and tolerate mistakes, but you must not tolerate the destruction of values and corporate culture.

Every company may have some gossips. They may be afraid when they start spreading rumors. But if they neglect management at this time, once they form a force, it will destroy the original working atmosphere of the company. At this time, these rumors will become fearless. Tolerance is connivance, tolerance is a must, and it is also a necessary quality as a leader. I used to be silent in the face of some gossip, but later I found that the more I did, the more I didn't want to care and the more tolerant I was. When I meet an upright person, I may influence it, but when I meet a villain, it will encourage him. On the contrary, it is considered as your breach of contract, which will only make him worse. Therefore, tolerance is not blindly yielding. Sometimes, although there is only one word difference between tolerance and connivance, it can affect the fate of an enterprise!

I remember the theme of last year's annual meeting was "share weal and woe, grow tenaciously". Special thanks to the friends who have persisted with Youyou until now. In fact, every enterprise will experience some storms. Only by persisting, growing against the wind, and constantly learning to reflect, will the door of success open to you. Well, I want to encourage you.

For Li Daishan, the leisurely process of founding the country is like climbing a mountain on the journey: "Now, I am standing halfway up the mountain, looking at the vision I dreamed of seeing ten years ago; There is a slope in front of me, which is dangerous and steep. I believe that soon, my team and I will climb this slope, stand at another height and see another kind of scenery. "