College Student Cake Shop Innovation and Entrepreneurship Project Plan

College Student Cake Shop Innovation and Entrepreneurship Project Plan

In an ever-progressing society, there are more and more places where we can come into contact with business plans. Business plans are an important tool for entrepreneurs. A "stepping stone" to the door of investors. What kind of business plan is effective? Below is the college student cake shop innovation and entrepreneurship project plan that I compiled for you. It is for reference only. Let’s take a look.

Dessert snack food has always been the favorite of female friends, so it would be a good choice to open a cake shop in a female gathering area and also sell birthday cakes. As long as you make your own characteristics, you will be loved by the majority of friends.

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Noon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires 95,000 yuan in start-up capital.

2. Business objectives

1. Due to the geographical location in the commercial street, the customer source is relatively abundant, but there are also many competitors, especially because our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, carve out a niche among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and shops Staff and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You should take advantage of the time when there are few people in the store and sneak over to discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should study it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized the necessary competitive strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After various investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off.

On the one hand, this can give consumers a sense of respect, and on the other hand, it also makes it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her "Miss" in public, they will feel very respected.

9. Put some promotional materials and magazines on the table. The information contains knowledge and stories about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national "Food Hygiene Law", which is the foundation of their business.

11. The food industry has unusual job skill requirements: employees must hold a "health certificate."

5. Financial estimation

Start-up assets: approximately 95,000 yuan

Equipment investment:

1. Rent 5,000 yuan.

2. Approximately 2,000 yuan for store decoration (including store decoration and light boxes);

3. Approximately 1,500 yuan for shelves and sales tables;

4. The same clothing for two employees requires 500 yuan

5. The maximum investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes). The first purchase payment: flour, cream and other raw materials, about 6,000 yuan .

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Product cost: about 30%, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

6. Analysis of risks and constraints:

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "tricks" to attract customers. ;