My friend wants to start a micro-business with me. Can I still make money by doing a micro-business now?

What happened to micro-business? Why are there so many doubts? Many times, as long as there are news and reports about WeChat business on the Internet, you will see the following comments, most of which are similar: "Wechat businessmen blacklist every one they see", and words such as "hype, deception, brainwashing, MLM" are mostly used. Since I have friends who are engaged in micro-business training and micro-business brand operations, and they are all "big names" and figures in this field, I am not in a position to comment on the mixed reviews here. But as an entrepreneurial self-media, the issues that readers care about are the directions we need to explore, so we hope to discuss this topic fairly and objectively.

First of all, today’s situation must be caused by the behavior of some micro-businessmen in the investment promotion model. They are overly extreme, show off their wealth, use aggressive tactics, buy large amounts of goods, frequently interfere with the circle of friends, etc. Excessive exaggeration in publicity techniques reduces trust. Secondly, this is related to the culture of our country. First, our national conditions have a gene of hatred against the rich. Even if what you say is true, those people may not believe it. If it is false, then we must ask for your sake and welcome everyone. crusade!

Is the channel for selling goods on WeChat saturated and what is the competition like? First of all, every micro-business can answer this question, the channels must be saturated. Otherwise, Moments would not appear now, selling pants, shoes, toothpaste and other daily necessities. The demand for these products is not as large as cosmetics, and the profit margins are insufficient. This is a behavior forced by the market. After all, most cosmetics The market has been destroyed.

If you want to rely on WeChat multi-level distribution to build your own brand and expand WeChat sales channels, it may not be that easy now. Excluding those micro-business teams that still have some existing channel resources, the chances of new teams entering and developing members are slim, and those who plan to rely on developing members to sell goods are basically unable to do so.

There are not many successful cases of third-level distribution malls at present. The main reason here is that many mall platforms do not have product advantages at the source of their products. Most of them are purchased from the market and do not have any advantages in terms of quality and price.

Even if there is a self-created WeChat mall for a tissue brand, it has rapidly expanded a lot of members in the early stage, but the product seems to be too single and subsequent growth is weak. Agents don't make much money, even if the whole family comes to spend money, it can only make the mall platform popular. The capabilities of its mall operation personnel are insufficient, and most of them have operational ideas that came from e-commerce businesses. They lack innovative models, training, and channel follow-up support, resulting in poor operational results.

Will WeChat be killed by WeChat merchants? Is there still a chance for it? First of all, WeChat will definitely not be killed by micro-business, otherwise Tencent would have killed micro-business a long time ago. WeChat not only has WeChat businesses in its ecological chain, but its backend applications also have many service connections, including WeChat public accounts, Didi taxis, life payments, city services, booking train tickets and air tickets, WeChat QR code scanning, WeChat The access of many third-party operators such as payment and WeChat games has created high stickiness for users. So if it is not possible to develop multi-level distribution and sell goods, is it possible to sell goods directly? Of course, we have previously reported for details: "Visiting tea farmers in Fujian has taught anyone who wants to start a business a lesson!" 》, the tea factory recruits two to three young girls, each of whom is equipped with 5 mobile phones. Each mobile phone uses WeChat to open and manage 2-3 more accounts. Each account is first added to the group by changing the group, and then automatically added one by one. Friends, basically no product display pictures are posted in their circle of friends, only men are added, not women.

One person can manage more than a dozen accounts, each account has 5,000 people, and one person can serve 50,000 people. Then, he can filter out the objects that can be followed up through group text messages, and the cycle continues. If the conversion rate is 1 and a person's full customers are 500, then his single sales is 200,000, excluding secondary consumption and subsequent secondary development of new customers. If a little girl's annual salary commission is 50,000 yuan, as long as her output exceeds 50,000 yuan in profit, she can be replicated on a large scale. At this time, for manufacturers with supply advantages, it is just like hiring sales personnel to run business. This is more efficient, faster and more accurate.

The real service areas on WeChat have not yet been touched.

Many people just sell goods on WeChat. In fact, they don’t know that selling services on WeChat can also make money. What I’m talking about is not posting advertisements for others in Moments.

Money-making model 1. Help the traditional service industry to attract traffic. Yesterday we introduced "How to use Internet media communities to transform and upgrade enterprises!" "" talks about how a physical restaurant can develop its business through WeChat and increase its performance by 2-3 times. First find a local micro-business to change the group. Only change the local group. How many people will be in the 100 local group? It is 50,000 people. Then attract merchants to join the group. Each group will be charged 10 yuan, and 100 merchants will be charged 1,000 yuan. How many similar businesses are there in your city that need to attract traffic? There are at least 100 restaurants, movie theaters, beauty salons, bridal shops, and massage parlors. The service fee you charge can reach 80,000 to 100,000 yuan.

Money-making model 2: Build a precise customer flow group yourself, accurately attract traffic through multiple channels, and then attract merchants to join the group to do road shows. You know what a road show is. If you don’t know, go to the Internet to figure it out. Every time you charge an intermediary The fee is 2,000 yuan per time.

Money-making model three: Help merchants in the same city provide WeChat traffic, conversion, and performance improvement services. Each merchant charges a service guidance fee of 60,000 yuan. The period of time is 3 months and the results will be achieved. The method is simple, and it is not about teaching them. Make a WeChat public account. This is very cost-effective for merchants. It is more effective than random activities and advertising. At least the performance can be increased by more than 2 times. I have done this myself. If you want to learn, I can teach you. I can find ten restaurants a year to charge. That's 60,000 yuan, and the fee for 20 companies is 120,000 yuan. You can still make a little money if you work hard and hard. If you want to make a million a year, you can't do this.

Money-making model 4. Crowdfunding in the same city recommends high-quality agricultural products. This requires a first-hand supply advantage. First find some supplies, and then establish a WeChat group. Don’t make profits in the first few periods to acquire seed users, and later develop products. Adjustment. 40 products are low profit, used to attract traffic, 40 products are medium gross profit, and 20 products are high gross profit for combined matching. The products must have characteristics and good quality. Do a good job in the management of the group, and combine the unique farmhouses and sightseeing tours in the origin to create self-driving tours outside the group to attract more new people to join. The specific methods of attracting people will not be discussed in detail here. The methods will be shared in the "Entrepreneur Exchange Group".

Money-making model five, self-media drainage, socialization, and distribution mall implementation. This method solves the problem of lack of human resources in micro-business. It can attract very precise people through the positioning of articles, and the effect is obvious. It is especially suitable for manufacturers who want to operate their own brands, but lack channel resources in the early stage of the operation team, and the investment is very low.

Money-making model 6. Don’t many micro-business teams have no new traffic? Yesterday’s article also mentioned that micro-business needs self-media, and self-media also needs micro-business. This can help self-media introduce more micro-business cooperation to earn commissions.