Why would you give up the opportunity to enter a big factory and choose a start-up company?

In recent years, statistics from recruitment websites show that the salaries of well-known Internet companies have exceeded those of the investment banks, the Big Four accounting firms, the well-known foreign companies Unilever, and the enviable companies when I just graduated from college. Star companies like Procter & Gamble. Entering a large factory is like boarding a giant ship sailing with the wind. It is a good way to double your worth in one year and two years compared to others. However, it is an indisputable fact that the competition is fierce and the requirements are high. The reasons why big companies are sought after are nothing more than generous salaries, standardized working methods and processes, difficulty in dying, and face-saving.

But don’t go to big companies just for stability. This is the same as we pursued civil servants and banks ten years ago, but most of them have not been well developed now and are doing a boring job. Work that is visible to the end.

Most of the opportunities in small companies are naturally not as attractive as those in large companies, but there are a small number of high-potential star startups. If you can join at an early stage, you may get improved capabilities and material rewards. Beyond imagination.

So, if you have an offer from a fast-growing startup company and an offer from a large company such as BATTMD, how would you choose?

I think there is no standard answer here. I will show you two different work scenarios, and finally it is up to you to judge according to your own growth stage.

Let’s talk about the major Internet companies first. My first two jobs were both in big factories, first with Ctrip and then with Alibaba. Indeed, this start was very helpful for my career.

Take Taobao as an example: Looking vertically, each industry (such as clothing, beauty, home decoration, electrical appliances, etc.) is equipped with complete positions for seller operations, event operations, content operations, etc., and one position will There are three or five students forming a team, with senior brothers and sisters helping to guide them. Laterally, there will also be operating classmates of various cross-industry marketing line products, such as Weitao, Taobao, Juhuasuan, live broadcast, etc.

The good thing about this kind of complete operation post configuration is that it is conducive to the accumulation of experience, the formation of rules, and the making of tools. There are fewer chores and the opportunity to continue to improve. Understand deeper.

Disadvantages: Communication costs between departments are high; capabilities are relatively single.

The points that attract people who are already operating in large factories and want to start up companies may be:

1. It is getting more and more difficult to get promoted, and there are many mid-level and high-level people who are airborne;

2. Although the salary is good, the threshold for option rewards is getting higher and higher, and the annual salary may not be as much as that of small companies that have received venture capital;

3. The business has changed too much and may be cut off. Or they are marginalized, it is difficult to achieve core business, they cannot see the whole picture of a business, and they do not learn and make rapid progress in the turbulent environment outside;

4. I feel that I am pretty good and want to give it a try. Start a business.

But what are the pitfalls that people from big factories may encounter after jumping out? :

1. The operations of Alibaba are divided into P sequence and M sequence. Most people are in P sequence, that is, they take the skills path instead of the management path. Even if you get to P7, you may not have anyone under you, and you will do things on your own. But if you jump out, people with a salary in this range must lead a team, and their ability to lead a team will be challenged.

2. Budgets, resources, and teams are all extremely scarce in startup companies. The resistance to accomplishing something becomes smaller, but the boost is also smaller. To be honest, Alibaba’s outsourced designers are easier to use than many companies’ full-time designers [MOU1].

This is the path I took. I started working in a large factory first and then in a start-up company. I only started to do it myself in recent years.

When I first moved to a small factory, I was very uncomfortable. For example, I do brand marketing on Tmall. I have a very high budget, a first-class outsourcing team partner, and a great team to work together. However, in a small company, you need to start from scratch. If you encounter a boss with unrealistic expectations, it will make people feel frustrated. Very crazy.

The good thing is that forcing you to go all out and constantly break boundaries and comfort zones has really made me improve a lot.

Looking at the situation of start-up companies: the entire company only has two or three or three or five operations to get everything done. Move wherever needed. There may be only one person in the entire company who makes content, and only one person who makes events, and there is no one to discuss it.

The good thing is: growing wildly, experiencing various battlefields in a short period of time, it is easy to become a compound talent;

The bad thing is: things are complicated, distracting energy, and it is not easy to form routine. If you don't have the resources or external support to create a particularly beautiful and eye-catching project, it won't be of much help to your next job change.

The factors that attract students from small factories to want to go to big factories may be:

1. They feel that they are doing bricks and mortar and want to learn comprehensive knowledge and skills from a big platform. Standard and systematic things;

2. I have repeatedly encountered unreliable start-up companies, and each time they ended up closing down and arrears of wages. I want to seek a more secure and secure job;

3. If you feel that you are not bad, go to a big platform for further study, get gold-plated, and use the Internet, your worth will double. In the future, whether you start a business or stay in a company, you will have more initiative.

But it is definitely more difficult for students from a small factory to jump to a big factory than from a big factory to a small factory. What pitfalls may you encounter during this period?

1. If you don’t understand the preferences and requirements of recruiting people on big platforms, you won’t be able to get in at all. After repeated failures, you have no confidence in yourself:

2. After entering, you will often make wild choices. You feel that it is difficult to integrate with other colleagues, and your words, deeds, and thinking patterns are not on the same channel;

3. The cumbersome rules and procedures, the cautious decisions of leaders and leaders often make you unable to let go, It is difficult to do a big job, and there is nowhere to use your strength.

Some people came out frustrated not long after entering, while others worked hard and had an empty cup mentality. After the unsuitable period of the previous year, they began to grow rapidly.

So what kind of people do big manufacturers like?

The first is hard skills, which must meet the needs of enterprises. The basic requirements for different positions are different. The JD, which is the job description, will clearly state what abilities the position requires. Everyone can match them and improve themselves in a targeted manner. Don't fight an unprepared battle.

The second is some soft skills, including ways of thinking and personal traits. Because the work performance that can be seen on the surface only represents the past, these performance may be determined by the environment at that time, and it does not mean that it can be done well in a different environment or product. Soft abilities include goal orientation, structured thinking, thinking and learning abilities, etc.

Of course, each company has different requirements for people based on its corporate culture and stage. Even if they are all major Internet companies, they have different requirements for people. I met several classmates who told me that they could get good offers from Fortune 500 companies, but they just couldn't get into BAT. Others said they could get offers from Tencent, but they just couldn't get into Alibaba. This is entirely possible. Because Alibaba has its own unique concept of selecting and employing people.

Generally speaking, the best growth path is to go to a large company to acquire excellent skills, and then go to a small company with development potential to operate. Finally started my own business.

But if you can’t go to a big company right after graduation, don’t worry. What’s better about operations than product positions is that it’s easier to get work done. In the process of operating a product, the probability of the product dying is very high, but operations have enough room to make a few things in the product life cycle to prove their capabilities. case, this will give you leverage in your next job. So don’t take the easy way and shirk the hard part [MOU3]. When you can’t persevere, always ask yourself: Is it true that I can’t learn more?

No matter what size company you are in, you must find the value and meaning of your work in order to persevere and enjoy it.