Unilever's Development in China

Unilever's history in China can be traced back to 80 years ago. Unilever Brothers established China Soap Co., Ltd. in China and Shanghai on the Huangpu River. Since 1986, Unilever has returned to China, always aiming to become a multinational company in China, and has made remarkable progress.

China Business Group is responsible for Chinese mainland, Hongkong, Macau, Taiwan Province Province and Mongolia, which reflects that Unilever regards China as its key potential for future development and growth.

From 1986 to 200 1, Unilever invested about 1 billion dollars in China, introduced more than 100 advanced patented technologies, directly employed more than 4,000 employees in China, indirectly provided14,000 employment opportunities, and produced 20. Household and personal care products, Unilever Co., Ltd., the brands are: China, Xia Shilian, Lux, Ponzi, Dove, Vaseline, Secret and Jin Fang;

Food, Unilever Food (China) Co., Ltd., a wholly-owned enterprise of Unilever, whose main brands include Le Jia and Lipton. Le Jia brand chicken essence, chicken powder, instant soup, salad dressing, peanut butter, Lipton black tea, green tea and jasmine tea are produced.

Ice cream, Helvxue (China) Co., Ltd., a wholly-owned enterprise of Unilever, produces Helvxue ice cream such as Menglong, Bailebao and Keaido.

After years of vigorous cultivation, these brands have become household names and common brands in the daily life of consumers in China, with an annual tax payment of about 600 million yuan. In order to realize the company's long-term development commitment in China, Unilever invested RMB 654.38+66 million and established its sixth R&D center in the world-Unilever China R&D Center in February 2000. The center focuses on the research of product formula, and introduces natural ingredients advocated by China traditional science into Unilever's products, so as to make Unilever's products more suitable for China consumers.

In 2002, with China's accession to the WTO, Unilever set up a global procurement center in Shanghai to export raw materials and finished products to Unilever relying on China's abundant resources.

In 2003, Unilever established a production base for household and personal care products in Hefei. This production base has become one of the largest production bases of Unilever in the world, which not only provides high-quality products for Unilever China, but also has the potential to develop into a global production center of Unilever.

In 2004, Unilever decided to set up its corporate headquarters office building in Shanghai as its regional headquarters in China.

Successful localization is inseparable from the localization of employees. Excellent localized employees and management can better understand the needs of consumers in China. According to statistics, 90% of Unilever's managers are recruited and trained locally.

20 1 1, Unilever announced that it would invest in Tianjin Airport Economic Zone and open a daily chemical production plant and a food business distribution center in the northern region. Construction started in August and was put into production on 20 12. The marketing department, through in-depth understanding of consumers' needs and psychology, combined with brand positioning and company development, transforms creative ideas into high-quality products, and formulates and implements brand communication and communication strategies.

You need to cooperate with R&D department, market research department and global brand team to develop new products. At the same time, actively cooperate with the customer development department to participate in in-store activities and all direct contact with consumers. You will also work closely with the best market research companies, advertising creative companies and media companies, and use their professional knowledge and experience to continuously improve the brand's popularity and reputation and expand market share.

We need to inject vitality into the brand with solid professional knowledge and inspiration from life. The work of the marketing department is full of changes, challenges and a sense of accomplishment. One of the core strategies of customer development department is to build a truly world-class successful team, a team that can win in fierce competition and constantly beat competitors. You need to maintain excellent partnership with customers, constantly optimize the usability and visibility of brand products, maintain effective communication with consumers and shoppers, find business opportunities by constantly expanding channels, understand the feedback on customer service and constantly improve, formulate and implement customer business development plans, establish promotional activities, plan operation processes and display standards, and effectively implement new product listing activities.

Customer Development Department can achieve a win-win situation with customers by achieving challenging goals, and continuously promote the sustained, stable and profitable growth of business. Our product manufacturing technology has a good reputation, and 1 14 factories all over the world have reached the ISO 1400 1 standard. Many of our factories around the world are regarded as the best local models. In the product manufacturing department, you must face double challenges: using raw materials and packaging materials as efficiently as possible to manufacture products and improve the performance of production units; And help the factory to constantly adjust and make an agile response to customer and market demand.

Manufacturing managers need agile minds, solid professional skills and rich experience to solve unexpected problems in production, technology and storage, and have good interpersonal communication and organizational skills, as well as strong safety awareness and environmental awareness. The logistics department includes planning and forecasting, distribution and customer service. A world-class supply chain must have world-class logistics services. By applying advanced technical systems, we can make accurate and accurate plans and provide professional and standard services, so that products can be delivered to customer terminals efficiently and on time. Logistics services will also extend to the field of warehousing and distribution, and work closely with customer development departments and major customers to plan and implement sales and promotion activities, so as to meet the higher requirements of customers with more optimized solutions.

Supply management is responsible for every detail between material suppliers and enterprises in raw material import, packaging production and non-productive projects. You will work in an inter-departmental team and play an important role in promoting the innovation of new technologies through cooperation with supply chain colleagues and suppliers; Through cooperation with colleagues in R&D department, we are constantly looking for high-quality new materials to optimize the overall supply cost. You must master the corresponding knowledge of global and local supply markets, and constantly improve your purchasing strategy and negotiation skills. Human resources is a department that is in close contact with people. We grasp the overall situation of enterprise management, and we are really interested in the leading role of people in enterprise growth. We understand the types and qualities of talents needed for business development, and recruit and retain the most suitable talents; We provide professional first-class training system to cultivate employees' professional ability and leadership ability; We promote the construction of enterprise values and culture, and strive to create an environment for employees to give full play to their potential; We provide the best internal service for employees and become experts that employees can really trust; We evaluate and improve organizational capabilities to improve the efficiency and effectiveness of the company.

Human resource is a strategic partner of enterprise development, which provides value-added services for the company through the improvement of organizational ability and personal ability. The finance department is an important department of Unilever, providing necessary services and support for business operations. Its responsibilities are to seize the value-added opportunities, to use financial and non-financial information to promote accurate decision-making on business operation and investment by developing and operating financial systems and business processes, internal management systems and internal risk control systems, to participate in corporate mergers and acquisitions, acquisitions and transfers, and tax management, to analyze business changes of the company, to evaluate performance, to establish budgets and objectives, to manage external financial reports and investor relations, and to coordinate all work teams to plan and complete corporate objectives.

In the finance department, you will gain the basic skills of running a typical company, be familiar with the company's processes, operations and risks, and know how to promote the company's performance. The product development department is committed to providing stronger, more powerful and more passionate brands for the global and local markets, and has participated in all brand-related innovation activities. Explore new ideas from the perspective of consumers, guide research and concept renewal, and participate in product design (including formula, technology and packaging). You must have a deep understanding of consumer and market demand, how to obtain patent protection, how to abide by market rules and how to reduce the impact on the environment. At the same time, you also have a sense of urgency and know how to take action at the right time. Through close cooperation with the supply chain department, we will ensure the best quality, hygiene and safety in the production process and develop flexible and novel relationships with suppliers.

Here, you will cooperate with some of the world's best R&D experts inside and outside the company and become a member of the world's professional R&D network. You will also have the opportunity to learn about international advanced technology and research results through various internal and external forums. Unilever's diet planning understands the diverse tastes of consumers around the world and develops new products on this basis, which is our advantage. By investing heavily in research and development, establishing a sound food safety and quality assurance system, and implementing strict product standards widely used around the world, our promised product safety and excellent quality have won the trust of consumers. China's food culture has a long history. After deeply understanding consumers, we will provide professional food planning solutions while providing products. We use excellent international brands to guide the catering trend and let consumers experience a higher quality of life.

If you love catering; Willing to experience and share life; Dare to expand your business in interpersonal communication-you will have unlimited room for development.