What does Lorelero mean?

Luo Lai Luolai is a textile enterprise specializing in the production of household textiles, integrating R&D, design, production and sales. Is the earliest home textile enterprise in China, and has formed its own unique style.

Luolai Company was established in 1992, Nantong Luolai Bedroom Products Co., Ltd. was established in 1994, and Shanghai Luolai Household Textiles Co., Ltd. was established in 1999, and its headquarters moved to Shanghai.

1998, Luo Lai took the lead in introducing franchise chain operation mode in home textile industry. Up to now, the sales network of more than 3 1 province (city, autonomous region), city and autonomous region 1000 specialty stores has been established.

At the same time, we set up an after-sales service group and 800 free service lines to receive complaints and suggestions from consumers.

June 30th, 2008 65438+February 30th, 2008, Luo Lai won the "2008 Most Competitive Brand in China Market" award in the "2008 World Brand Value Lab Annual Award" selection activity organized by the world's authoritative brand value research institutions.

Brand positioning: the representative of China famous professional high-quality home textile products.

Product positioning: mainly based on European design style, fully reflecting the romantic and elegant European brand image.

Positioning of consumer groups: groups are the main groups, middle-income people aged 22-55 or above, pursuing high taste in lifestyle and advocating comfortable, warm and luxurious life.

The children's series is aimed at children aged 5- 10.

A brief history of development: Luolai Company was established in 1992, Nantong Luolai Bedroom Products Co., Ltd. was established in 1994, and Shanghai Luolai Household Textiles Co., Ltd. was established in 1999, and its headquarters moved to Shanghai.

1998, Luo Lai took the lead in introducing franchise chain operation mode in home textile industry. Up to now, the sales network of more than 3 1 province (city, autonomous region), city and autonomous region 1000 specialty stores has been established.

At the same time, we set up an after-sales service group and 800 free service lines to receive complaints and suggestions from consumers.

From 2004 to 2006, Luolai brand won the industry award for three consecutive years.

In 2004, Luolai brand won the first place in the market sales of similar products; In 2005, it won the first place in the comprehensive market share of similar products; In 2006, Luolai Home Textiles won the first place in the comprehensive market share of similar products again (data source: China National Business Information Center).

In the course of more than ten years' development, the classic and elegant brand image of Luolai Home Textiles is becoming more and more perfect, and the brand connotation is becoming more and more mature, which has set a good benchmark effect for domestic home textile brands.

Since 2004, Luolai began to implement multi-brand management. At present, in addition to owning its own brand "Luolai", it also acts as an agent for the internationally renowned Australian home textile brand "Xie Lidan".

Sheraton ",French fashion home textile brand" SaintMarc "

Jean Marco, Disney in America.

Disney, Italian high-end home textile brand Yolanna, British Christy, Portuguese floor mat brand Graccioza, Italian aromatherapy brand Millefiori, Italian high-end home textile brand ZUCCHI, and Australian home textile brand PERI.

Production base Enterprise production base Luolai (International) Industrial Park covers an area of 165 mu, with a construction area of 65,000 square meters. Has a domestic first-class production line, integrating R&D, production, logistics, training, staff leisure and other functions.

Strong product production support constantly improves Luo Lai's product line. Now the company mainly produces all kinds of household textiles, including luxury kit series, integrated combination series, cushion series, quilt core series, mattress series, pillow core series, jewelry series and so on 15 series of hundreds of products.

Research and develop Luolai home textiles, with the help of the information and technical advantages of Shanghai international metropolis, vigorously introduce and train all kinds of senior talents, so that the product design level always maintains the leading position of domestic peers.

Luo Lai attaches great importance to product development and design. On the basis of absorbing advanced technology at home and abroad, the company has launched nearly 100 new products every quarter, all of which have been registered and copyrighted, and many products and designs have obtained national patents.

The professional R&D team and strong R&D support make Luolai outstanding in product research and development, and the product design has won many professional awards and won the recognition of professionals and consumers at home and abroad.

In order to better reflect the internationalization of product design, in 2000, Luo Lai set up an overseas R&D center in Milan.

corporate culture

Luolai concept Luolai's mission-to guide home culture, create a better life, lead consumers to fashion high-quality household goods, guide new lifestyles and improve the quality of life, is a successful business model for franchisees, with good return on investment, development opportunities for employees and good salaries and benefits.

Luolai's vision is to become a world-class leading home textile enterprise with internationally renowned brands.

Occupy an important share of the global market

Sustained and rapid development

Luolai values

Excellence-more than Excellence, continuous progress, and continuous transcendence of concentration-set goals, make continuous efforts, make rapid progress, and concentrate on reaching partners-partners are an equal, win-win, mutual trust, frank and like-minded relationship.

Lorai code of business conduct

Stick to integrity, people will stand without faith.

Luo Lai put honesty at the top of the business code of conduct.

Luo Lai's adherence to integrity includes three levels: the company adheres to integrity.

Sticking to integrity is the secret of Luo Lai's success in starting a business.

As a company with a sense of social responsibility, Luo Lai is honest with society, enterprises, consumers, franchisees and employees.

Entrepreneurs stick to integrity.

Respected entrepreneurs with social responsibility and good public image are the foundation of enterprise success.

Luolai entrepreneurs publicly declare that they will continue to adhere to integrity and do what they say and do what they do.

Employees adhere to integrity.

An honest, highly dedicated and combative staff team is the decisive factor for the success and sustainable development of an enterprise.

Sticking to integrity is the company's first requirement for employees.

When we recruit employees, we will put integrity first.

When conducting business activities according to law, companies and employees will be bound by various legal provisions.

Our business activities should abide by the law.

Honor has been won

In 2003

Obtained the pure wool mark certificate issued by the International Wool Bureau;

In 2003

Passed ISO900 1 international quality system certification; In 2004

Became the first company in the home textile industry to pass the international environmental management system ISO 1400 1 and the international occupational health and safety management system GB/T2800 1, and became the first company in the industry to pass the "three-in-one" certification in 2004.

Won the title of "China inspection-free product"; In 2004

Luolai products won the Shanghai 100 brand-name products; In 2004

In 2005, it won the "Top 500 Most Valuable Brands in China".

Luo Lai was awarded the title of "China Famous Trademark".

From 2005 to 2007, "China Home Textile Association famous brand of bedding", "China famous best-selling brand" and "China Textile and Knitting Products Expo Gold Award".

In 2007, the comprehensive market share of similar products ranked first.

"Forbes China Potential Enterprise" in 2008

China Textile Industry Association's "Five-Star" Home Textile Enterprise in 2008

Luo Lai was awarded "Top Ten Favorite Brands in 2008"; September 2008

Mr. Cheng, Chairman of Luolai Home Textiles, was elected as "Top Ten Public Welfare Brand Person in China in 2008", which was jointly sponsored by nine authoritative organizations, including Asia International Famous Brand Certification Supervision and Management Center, the State Council State-owned Assets Supervision and Administration Commission Research Center, People's Pictorial and Asian Economy Magazine from 2005 to 2008.

Get the first market share of bedding products for four consecutive years; 2005-2008

For four consecutive years, it won the first place in the classified market share; June 5438, 2009+10 month

In April, 2009, it was awarded the title of the most satisfied brand of national industry customers in 2008.

On June 5438+ 10, 2009, the only home textile enterprise won the title of "Top 100 China franchise chain in 2008".

Won the honorary title of "Sixty Love Models for the 60th Birthday of New China" issued by China Foundation for Poverty Alleviation.

Future development trend With the intensification of industry competition, the domestic home textile industry will face a reshuffle pattern in the next five years, with obvious polarization, with the strong being strong and the weak being weak.

For example, some small and medium-sized enterprises that have not formed a brand to impact the market at a low price and lack product quality assurance will gradually be eliminated in the competition.

Compared with the above-mentioned enterprises, the enterprises that have their own modern industrial parks and R&D centers and have formed strong brands will continue to maintain the momentum of rapid growth, and become the leading brands in the industry in the future development with their nationwide sales network.

Take Luolai products as an example: from 2000 to 200 1 year, the growth rate of Luolai products was 7 1.3%, and from 200 1 year to 2002, the growth rate was 8 1%.

In 2002-2003, according to its current sales completion, the annual growth rate will reach 87.5%.

According to the industry forecast, in the next five years, the average annual growth rate of Luolai products will remain above 40% under the condition of expanding the base.