What is the concept of "good image and good temperament" in recruitment information?

Generally speaking, this is the kind that most people look more pleasing to the eye, with the nose and mouth not upturned and the five senses correct.

The so-called temperament should be the feeling of walking unsteadily and not playing around. ...

In fact, the first impression given by this requirement is mostly tall and beautiful women. ....

(personal opinion).