Xiangkaijia car wash branch

Business Plan of Automobile Cleaning Service Company (for your reference)

I. Purpose Business purpose: Protect the urban environment, beautify people's lives, serve the public and develop employees.

Two. Entrepreneurship background

1. Industry Status According to "New Express" 2006 54 38+0 04 19, during the Tenth Five-Year Plan period, China will vigorously promote the development and industrialization of clean cars, with enterprises as the main body and industrialization as the goal, focusing on electric vehicles and fuel cell vehicles. At present, high-pressure water spray cleaning is the most common cleaning method in China's automobile cleaning and beauty industry. This not only causes waste of water resources, but also causes urban environmental pollution. According to statistics, there are 950,000 cars in Guangzhou at present, and there are more than 500 car washing booths/kloc-0. The water consumption for cleaning a car exceeds 200 liters. It will be an amazing figure to estimate the daily water consumption. For Guangzhou, which is short of water, this is a problem worthy of attention. At present, steam car washing has become very popular in the United States, South Korea, Australia and other places. In recent years, Beijing and other big cities have successfully introduced foreign advanced car washing technology with water-saving and environmental protection effects, which has been widely welcomed and supported in the local area. Since the beginning of this year, Guangzhou has also begun to introduce the latest foreign car washing technology "steam car washing". At present, the demonstration business has been carried out in several large residential quarters in Guangzhou and has been widely welcomed.

2. Characteristics and advantages of steam car washing Operation mode of steam car washing: mobile operation, the owner does not need to move the car to accommodate the machine. It uses a small ethane or propane gas tank as a heating source, so it does not need a power supply. It can be operated by one person, usually in groups of two, which is convenient and fast. Use different active detergents according to different parts. One person sprays the car body with a steam nozzle, and the other person dries it. Set cleaning, waxing and maintenance in one. Compared with the traditional car washing equipment, the steam car washing machine has incomparable advantages: (1) it does not need water and electricity, so it is flexible and light, so it does not need water; Small size, light weight (only 22.5 kg), easy to move and operate; The steam car washer uses a small ethane or propane gas tank as a heating source, so it doesn't need power supply, so it doesn't need to open a shop. (2) Water-saving, safe and pollution-free general car washing method, each car consumes 200 liters of water each time, while steam car washing can be cleaned only with 0.2 liters of water, saving water 1000 times; There will be no cross-flow of sewage and no foam pollution, so it will not cause any pollution to the site. It is a typical green environmental protection service. (3) integrating cleaning, waxing and maintenance. If the original car paint is dull, you can use "Jin Shanshan" surface finishing agent to maintain it for many times after steam cleaning, so that the car paint is as bright as new, and the traditional polishing effect can be achieved without special polishing treatment. (4) Take care of the car body to avoid scratches. Traditional car washing equipment needs to wash vehicles with high-pressure water, which not only wastes water, but also easily causes car body scratches. It is inevitable that the hard water column will shoot the car body for a long time and the car body will be scratched. Steam car washing uses the softness of steam, supplemented by active softening and decomposition of dirt, to clean the car body and care for the car in the most suitable way. (5) No fixed place is needed, and the operating cost is reduced. Steam car washing is not limited by water sources, power supply and other conditions, and can be operated in any place where parking can be done, free of store rent; Car wash services include: car body cleaning, wheel cleaning, car paint maintenance and small scratch repair, and the cost is less than RMB 2.00.

3. Market Prospect As can be seen from the following aspects, steam car washing has a broad market prospect. Guangdong faces water shortage. In recent years, major newspapers in Guangdong have reported that Guangdong is facing water shortage. The report "Guangdong, Fighting for Water" is thought-provoking. Guangdong province has changed from a region rich in water resources to a region with prominent contradiction between supply and demand. Water pollution not only affects people's health, but also causes huge economic losses. This situation has attracted great attention of the Guangdong provincial government, which has also taken some measures. Advantages of environmental protection and energy saving of the project The traditional water washing method consumes at least 200 liters of water to clean a car, while the steam car washing only needs 0.2 liters (equivalent to a glass of water), saving water 1000 times. There are 950,000 cars in Guangzhou. For example, bicycles are washed once a week on average. Water washing method needs 9 million tons of water every year, while steam car washing only needs 950 thousand tons of water every year, and there is no pollution to the environment. While achieving the effect of environmental protection, the social benefits of China, a water-deficient country, especially Guangzhou, are self-evident. Economic advantages Guangzhou's economic development level is close to the standards of international metropolis. The renovation of the old city of Guangzhou is unprecedented. Taking Tianhe District as an example, a large number of high-grade residential quarters such as "Royal Garden", "Yuan Jiayi" and "Jincheng Garden" and modern business centers such as CITIC Plaza and Metropolitan Plaza have been built and put into use. In addition, there are various parking lots. There are nearly 100 parking lots registered by the traffic department in Tianhe District alone, not including the temporary roadside parking lots managed by the public security department. These places are distribution centers for cars. Just in line with the liquidity of "steam car washing", it is also an area that traditional car washing industry can't enter. The introduction of high-tech "green environmental protection" car washing technology will help government departments to strengthen restrictions and gradually ban unlicensed roadside car washing stalls that hinder the city appearance. Switch to a new car cleaning service.

Three. company profile

1. Automobile Cleaning Service Company (tentative name) is a private enterprise in preparation.

2. The main business company is mainly engaged in car cleaning, maintenance and beauty, and is also engaged in steam car washing equipment distribution and technical training.

3. Business Purpose We will build the company into the first automobile cleaning service company with "green environmental protection concept" and regional brand in Guangzhou and a regional distributor of steam car washing equipment.

4. Main products and services Main products: steam car washer (distribution). Main services: car cleaning, maintenance and beauty.

5. Business focus and characteristic business point: By means of high-tech, water-saving and environment-friendly "steam car washing", we cooperated with the parking lot management departments of Guangzhou 10 large residential quarters and office buildings to contract the car cleaning and maintenance business of their parking lots. Features: no water, no electricity, flexible and light; Save water, safe and pollution-free; Set cleaning, waxing and maintenance in one; Take care of the car body and avoid scratches; No fixed place is needed, and the operating cost is reduced.

Four. market analysis

1. Market Overview In the above entrepreneurial background, we made a brief introduction to the current industry market. At present, there are about 1500 car wash stalls in Guangzhou. Guangzhou has about 950,000 cars. With China's entry into WTO, car prices will continue to drop, car buyers, especially families, will increase greatly, and car washing industry is on the rise. "Steam car washing" belongs to the sunrise service industry with high-tech environmental protection concept.

2. Market capacity (scale) At present, the number of cars in Guangzhou is about 950,000, and it is estimated that cars will be washed once a week on average. Based on the minimum consumption 15 yuan/column, there are 45.6 million car wash markets every year, with an output value of 684 million yuan. If it can occupy 10% of the market, it will have a turnover of 68.4 million yuan, which does not include the income from polishing and waxing.

3. Competitive Analysis Above, we have introduced the disadvantages of traditional car washing industry and the advantages of steam car washing. Traditional car washing is inferior to steam car washing. At the very least, you can't enter residential areas and parking lots for work. At present, there is only one general agent of "steam car washer" in Guangzhou-Guangzhou Boyi Enterprise Consultant Co., Ltd., which has just started demonstration operation this year in order to quickly open and occupy the market. If we can form an alliance with this company, we can form the advantage of monopolizing the steam car wash market in a short time.

4. Analysis of Advantages and Disadvantages Above, we compared the advantages and disadvantages of traditional car washing and steam car washing. The advantages of steam car washing are very prominent and obvious. At present, the only disadvantage of steam car washing is that it can't clean the car chassis. But this does not prevent it from carrying out its work. Because the chassis does not need to be cleaned frequently. And we can further improve the steam car washing technology in the future to make up for this defect.

5. Market positioning of automobiles, including cleaning, maintenance and beauty services for cars and vans. The main target customers are the owners of high-grade residential quarters and large office parking lots.

6. Market Prospect At present, there are nearly 100 parking lots registered by the transportation department in Tianhe District of Guangzhou alone, and each parking lot has about 200~800 parking spaces. Conservatively speaking, if each parking lot has an average of 300 parking spaces in use, if ten parking lots can be contracted, there will be a market of 3,000 cars. If we can win 10% monthly car washing users in the first year, the monthly fee for each user will be 150 yuan (washing cars ten times a month and waxing once), and the annual turnover will reach 540,000. If 50% of users can subscribe for a month in the second year, the annual turnover can reach 2.7 million yuan. The profit rate is over 50%.

Verb (abbreviation for verb) business strategy

1. business purpose: protect the urban environment, beautify people's lives, serve the public and develop employees.

2. Business strategy service first, reputation first, brand management, chain development. Service first wins the support of users with high-quality service technology and good service attitude. Reputation first is to think for users, solve problems for users, and win the trust of users with excellent business ethics. Brand management Guangzhou car wash industry is the first enterprise with its own brand (excluding foreign investors) and its registered trademark is "cleaning" (tentative). Chain development of steam car wash industry is most suitable for chain operation. We will take Guangzhou as the starting point and gradually develop to the Pearl River Delta and even the whole country.

3. Business plan

Car wash service and car wash equipment distribution are divided into two parts.

Car wash services are mainly contracted to large residential quarters and high-end office parking lots in Guangzhou. There are two ways of service: one is retail, that is, whenever needed, the service price is 15 yuan/train; The other is the monthly system, which includes 10 washing and 1 waxing, and the price is 150 yuan (20% discount at first). Distribution business, once the contracted parking lot business is developed and has a stable income, you can start the distribution business and chain development of steam car washing equipment. In order to occupy the market quickly.

Implementation of intransitive verb plan

1. Planning Steps The plan is implemented in three stages.

In the first stage, it will take about three months to complete industrial and commercial registration, tax registration and set up 3-5 business offices, so as to break even and start making profits. And find out all the parking lots such as property communities and office buildings that may establish business points in Guangzhou, and complete the Guangzhou market survey. As a start, you can buy 3~5 sets of steam car washing equipment and contract the underground parking of 3~5 high-end residential areas in Tianhe District, Guangzhou. For example, Yuan Jiayi has an underground parking lot with 500 parking spaces. You can apply for business license, tax registration, recruitment and training, business negotiation, and sign contract and cooperation agreement. And start business quickly.

In the second stage, on the basis of the successful completion of the first stage, it will take about three months to expand the business outlets to about ten. And began to prepare for trademark registration and the establishment of brand management. Conduct market research and business negotiations in Foshan, Shunde, Dongguan and Zhongshan around Guangzhou. In the third stage, it will take 3 to 5 months to complete trademark registration, establish brand management system, recruit and train senior management talents and start distribution business. Expand the number of operating points in Guangzhou to about 20.

2. The partner forms a cooperative relationship with the property management company of large residential buildings and high-grade office buildings and signs a cooperation agreement. The property management company provides us with office space, telephone, etc. And the commission is 10% of the car wash business income. On the other hand, we will maintain a good cooperative relationship with the general agent of steam car washing equipment in order to obtain regional agency and distribution rights in the future.

3. Implementation progress and budget implementation time and budget progress time plan steps implementation content Team number Fund budget 3 months to complete industrial and commercial tax registration and set up 3-5 business offices 1. Apply for business license and tax registration; 2. Purchase equipment, recruit and train workers; 3. Sign a cooperation agreement with the parking lot property management department and carry out the work; 4. Determination and lease of the company's office address; 5. Complete the detailed Guangzhou market situation. Management personnel: about 3 people; Workers: 6~ 10, 1 0000 yuan, three months to expand business outlets, start preparing for trademark registration, and investigate the surrounding markets,1. Expand the business outlets to ten; 2. Start preparing for trademark registration and brand management; 3. Start market research and business negotiation around Guangzhou; 4. Financing1.5 ~ 2,000/200,000 yuan. Management personnel: 5 workers: 20 workers: 225,000 yuan. Complete trademark registration in 5~6 months, establish brand management system, and further expand business outlets. 65,438+0. Complete trademark registration and establish a brand management system; 2. Recruit and train senior management talents; 3. Carry out equipment distribution business; 4. Further expand business outlets. Managers: about 8 people, workers: 40 people, about 325,000 yuan.

Seven. Management team (omitted)

2. Management concept The company combines knowledge management with local customs to create a corporate culture that not only encourages success and innovation, but also has emotion and cohesion. Everyone in the company can hold shares in the company and become a shareholder of the company. The company will distribute shares according to the size of capital contribution, and those with large capital contribution can enter the board of directors of the company. The company respects each employee's personality and innovative spirit, and gives each employee equal opportunities for competition and development. Encourage employees to surpass themselves and their superiors. Through fair competition, every employee can become a general manager or even a president. Make the company maintain permanent youthful vitality and driving force for progress.

Eight. fund demand

1. Initial capital requirements If three parking lots are selected as operating points, the initial investment will be about1.2000 yuan. The capital demand for the second phase is 225,000 yuan. The fund demand for the third phase is 325,000 yuan.

2. Use of funds The first use of funds: about 90,000 yuan for purchasing 3 sets of steam car washing equipment; Organization expenses, including 5,000 yuan for industrial and commercial registration and tax registration; Office rent is about 1000 yuan/month; The first month's salary is 10000 yuan, including 3 managers and 6 workers. Other expenses are about 5000 yuan. Table on the use of funds Total number of units used during the investment period (10,000 yuan) Organization expenses of steam car washing equipment (including a set of raw materials) for the first phase, office rent and salary, and other miscellaneous expenses set 3190.50.1.4 Salary set for steam car washing equipment for the second phase, 71621kloc.

3. Fund Raising The source of funds for the first phase of this project will be raised from two aspects. On the one hand, sponsors and interested participants will subscribe for shares internally to raise funds.

3000 yuan per share. The first phase of the target raised 900 ~ 6.5438+200,000 yuan.

On the other hand, apply to Guangzhou Labor Bureau and re-employment agency for venture capital, with the first phase of 70,000 yuan.

The second and third phases of funds will be raised through share expansion and bank loans.

4. Return on investment and operating income: The car washing frequency of a set of steam car washing equipment is15min/car (car), and 32 cars can be washed according to the working hours of 8 hours per day. Average income from car washing 15 yuan (excluding polishing and waxing income). Suppose that in the first stage (3 months), 20 cars are washed every day on average, and the income is 15X20=300 yuan. Monthly income: 26X300=7800 yuan. After deducting 10% commission to the management office, it is: 7020 yuan. The total monthly income of the three operating points in the first phase is 3X7020=2 1060 yuan, and the subtotal of the three-month income is 3X2 1060=63 180 yuan. It is estimated that in the second stage (3 months), 25 cars will be washed every day on average, and the income 15X25=375 yuan. Monthly income: 26X375=9750 yuan. After deducting 10% commission to the management office, it is: 8775 yuan. There are 10 operating points, and the total monthly income 10x 8775 = 87750 yuan, and the three-month income subtotal 3X87750=263250 yuan. It is estimated that in the third stage (6 months), 28 vehicles will be washed every day on average, and the income 15X28=420 yuan. Monthly income: 26X420= 10920 yuan. After deducting 10% commission to the management office, it is 9828 yuan. The total monthly income of 20 operating points is 20X9828= 196560 yuan, and the subtotal of semi-annual income is 6x196560 =179360 yuan. The annual total income is: 63180+263250+1179360 =1505790 yuan. This does not include polishing and waxing income and sales income.

Cost of raw materials for business expansion: 2 yuan/train, wages of workers: 800 yuan/person/month, and wages of managers: 2000 yuan on average. Office rent: 1000 yuan. Depreciation of equipment (according to the service life of 8 years): 320 yuan/month. Miscellaneous expenses such as water, electricity, transportation and communication are 3500 yuan (the first stage).

Monthly cost of the first stage: raw materials 3 120+ workers' salary 4800+ managers' salary 6000+ rent 1000+ depreciation 960+ miscellaneous expenses 3500= 19380 yuan. The monthly gross profit is: 21060-19380 =1680 yuan. The gross profit for three months is 3X 1680=5040 yuan. It can be seen that the first stage of science and technology can maintain a break-even and a slight surplus.

Monthly cost of the second stage: raw materials 13000+ salary 16000+ management 10000+ rent 1000+ depreciation 3200+ miscellaneous expenses 5000 =48200 yuan. Monthly gross profit: 87750-48200=39550 yuan.

The gross profit for three months is: 3X39550= 1 18650 yuan.

Monthly cost of the third stage: raw materials 29 120+ salary 32000+ management 24000+ rent 2000+ depreciation 6400+ miscellaneous expenses 10000 = 103520 yuan.

Monthly gross profit:196560-103520 = 93040 yuan.

Gross profit for six months: 93040X6=558240 yuan. Total annual profit: 5040+118650+558240 = 681930 yuan. If you add the income from waxing and polishing and the income from distribution equipment. It will be possible to generate greater profits. It can be seen that if we can operate according to the above plan, we can recover all the investment within one year and have a slight surplus. That is, the gross profit per share in the first year is 3099.68 yuan. If the scale of the third stage remains unchanged, the gross profit in the second year can reach more than116480 yuan. That is, the gross profit per share in the second year is 5074.90 yuan. The return on investment in three years is more than four times. Profit sharing and capital withdrawal The company pays dividends at the end of each fiscal year: the dividend method is decided by the shareholders' meeting, which can be cash distribution or bonus shares. The withdrawal of shareholders' equity capital must be transferred to other shareholders or new investors one year after the capital contribution is in place. In principle, all shareholders of this enterprise can ask to check the company's financial books at any time (without affecting their work) to understand the use of funds.

Nine. financial plan

1. Operating income

In the first stage, the monthly total income of the three operating points is 3X7020=2 1060 yuan, and the three-month total income is 63 180 yuan.

There are 10 operating points in the second stage, and the total monthly income 10X8775=87750 yuan, which is 263250 yuan in three months.

In the third stage, the total monthly income of 20 operating points is 20X9828= 196560 yuan, which is 1 179360 yuan in six months. The annual total income is: 63180+263250+1179360 =1505790 yuan.

2. Operating expenses

Monthly cost of the first stage: raw materials 3 120+ workers' salary 4800+ managers' salary 6000+ rent 1000+ depreciation 960+ miscellaneous expenses 3500= 19380 yuan.

Monthly cost of the second stage: raw materials 13000+ salary 16000+ management 10000+ rent 1000+ depreciation 3200+ miscellaneous expenses 5000 =48200 yuan.

Monthly cost of the third stage: raw materials 29 120+ salary 32000+ management 24000+ rent 2000+ depreciation 6400+ miscellaneous expenses 10000 = 103520 yuan. The total annual expenditure is:19380x3+48200x3+103520x6 = 823860 yuan.

3. The breakeven analysis only needs to consider the breakeven point of the first stage: in the first stage, the monthly fixed expenditure salary is 4,800+management salary is 6,000+rent 1000+ depreciation 960+ miscellaneous expenses are 3,500 =16,260 yuan, and the raw material cost is y * 3 * 2 * 26 =156 *.

X. risk aversion

This project belongs to a new automobile service industry. At present, there is no similar high-tech environmental car washing enterprise in Guangzhou, so there is no market competition for the time being, and there is no need to rent pavements, so the risk is relatively small. The main investment is to buy steam car washing equipment. This equipment is imported from Korea, with a service life of 10 year and a one-year warranty. There will be maintenance costs after one year. In order to reduce the investment risk, the investment by stages is adopted. If the business objectives of the first stage are successfully achieved and successful experience is gained, there is basically no big risk in the investment after the second stage.