What is the development trend of baking industry behind baking financing?

A large amount of capital injection will make the development of baking better and better and more vigorous.

According to statistics, in 219, the scale of China baking industry was close to 5 billion yuan, accounting for 1% of the national catering market. The whole market is still accelerating, and the market prospect is broad. However, on the other hand, there are also data showing that by the first half of 219, the number of bakeries in China was close to 5,, and the market competition was fierce.

Last week, the media reported that Huizhou Panda Baking Co., Ltd. (hereinafter referred to as "Panda Baking") had received tens of millions of yuan in the first round of financing. This time, investors are the main investment funds owned by Cao Guoxiong and Wu Xiaobo. Since 219, catering capital investment has become reasonable. Not long ago, Rednet (ID number: Hongcan18) made an in-depth analysis of the story of China's catering and capital in its article "China's catering and capital have finally moved from dry firewood to living at home". The article mentioned that at present, the funds in the catering market have returned to the cooling-off period, and it is more and more difficult for enterprises to raise funds. People who order panda cakes will know that unlike other traditional bakeries, panda cakes are delivered by "pandas" wearing panda costumes. They will also perform live dances, magic tricks and interactive games. If it is the birthday of children in kindergarten, "Panda" will conjure up some lollipops for children by magic.

If it is a company birthday party, "Panda" will bring some interesting interactive games for employees to attend. If it's a family gathering, "pandaren" will take out the Polaroid with him, take a photo of the whole family and record happy moments for them. Yang Zhenhua said that the needs of modern people are entertaining and social. Birthdays are not only for eating cakes, but also for conveying people's feelings. Unfortunately, there are thousands of bakeries in this country, and everyone sells cakes, but few brands have seriously considered how to bring happiness to customers. This is both a gap in the market and a business opportunity. Therefore, at the beginning of the brand establishment, Panda will take this as a starting point and take "making everyone's birthday happier" as the brand mission to create more happiness, surprises and emotions for customers.

It is with this unique method and creativity that pandas are replaced in birthday scenes, bringing surprises and happiness to guests. Pandaren's distribution, customized small activities, small surprises, etc. It also gives pandas different points of differentiation and division, instead of eating cakes, they have a lot of powder in a short time. According to sources, the number of panda users who don't eat cakes has reached 5 million, the average number of purchases has reached 4.1 times, and the repurchase rate has exceeded 7%.