Ask anyone who can know how to operate Chinese fast food restaurants like Nanjing New Logo, Suke and New Sifang, how to operate them, how to prepare them, and how to fund them.

In recent years, with the increasing market demand for fast food and the influence of western fast food, some Chinese fast food restaurants have appeared one after another. Moreover, because of the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has been favored by many small and medium-sized investors. As a result, more and more people open Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

Then, open a Chinese fast food.

What problems will the store encounter?

Selection of business varieties

Variety selection is an important link in fast food management, which determines the success or failure of fast food management to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first category is meals. Such as fried rice, steamed rice, risotto, mixed rice and so on. The second is noodles. Such as noodle soup (including zhajiang noodles, fried egg noodles noodles, beef noodles), fried noodles, noodles-like rice rolls, Guilin rice noodles, Yunnan rice noodles, etc. The third category is cakes, such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are convenient and fast foods, which can be made quickly when customers arrive, and some can even be made in batches in advance, and customers will serve them as soon as they arrive. This will not only allow customers to eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.

However, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will make your fast food restaurant look featureless, which will increase the workload of the kitchen invisibly and make the whole fast food restaurant difficult to operate. There are two choices here: one is that fast food restaurants only deal in one kind of fast food, either food, noodles or pasta; The other is to operate a certain kind of fast food varieties, supplemented by some other two kinds of varieties. Fast food restaurants can't cover everything. All varieties add up to about 20 at most. If your fast food restaurant intends to serve dinner or pasta, it is better to serve several soup dishes at the same time and provide some free side dishes, so much the better.

Shop positioning and location

Fast food has always been characterized by convenience, high quality and low price, and its main service target is the public. Therefore, the positioning of any Chinese fast food must be popular, middle and low. Rich people don't come to eat high-end fast food, and poor people can't afford it, which is what people often say, "If it is high, it will be low." At present, in the market, in addition to the popularity of Chinese fast food, the price of Chinese fast food is mostly around 5 yuan, that is, a consumer can own a fast food only by spending 5 yuan.

At present, Chinese fast food is most popular among working class, especially white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be near factories, office buildings, bustling commercial areas and schools; Or places where working-class people or students are concentrated, stations, docks, traffic arteries and other places with a large floating population, so as to ensure sufficient tourists.

Shop size and decoration

Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, fast food restaurants can be opened when the shop area (excluding the kitchen) reaches about 30 square meters, and they can be regarded as medium-sized fast food restaurants when the shop area reaches 60 square meters or more, while they can be regarded as large fast food restaurants when the shop area is above 100 square meters. Small-scale fast food restaurants have two advantages, one is to save the upfront investment, and the other is to avoid the waste of storefront area when business is slow.

Because fast food is a modern business model after all, the decoration, shops and kitchen facilities of Chinese fast food restaurants should reflect modern characteristics. The decoration of Chinese fast food restaurants should adopt simple style and bright colors to give customers a relaxed and happy feeling; The tables and chairs in the store can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; Kitchen utensils made of stainless steel should also be used as much as possible to leave a clean and hygienic impression on customers.

Post-operation management

As we all know, western fast food restaurants have a set of perfect and mature management systems and processes, while Chinese fast food restaurants, which are still in their infancy, have not yet formed a management model. In fact, the management of Chinese fast food restaurants boils down to only a few words, that is, the boss first chooses the variety and location of fast food restaurants, completes the decoration and installation of fast food restaurants, then finds several chefs to operate in the kitchen, and finds several waiters to do the work in the front hall, so that they can do the work well every day, and finally the boss collects the money himself.

So, how many people does it take to open a Chinese fast food restaurant? In a fast food restaurant with an area of 30 square meters, there are about three people in the kitchen, that is, one person is responsible for cooking, one person is responsible for cooking noodles and one person is responsible for cooking pasta (if three fast food varieties are operated at the same time). We also need about three waiters in the front office. In addition, it is best to have a mobile kitchen staff who is responsible for washing dishes and ensuring the demand for dishes during business hours. It's best to use the cash register to collect money, so as to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant.

In addition, we should pay attention to the following matters in our operation: in addition to its high quality and low price, convenience, quickness and cleanliness are another major feature of fast food restaurants. Both the chef and the waiter in the front room must move skillfully and quickly to meet the needs of customers who come to eat and leave after eating. In addition, the staff of fast food restaurants should not only have a clear division of labor, but also cooperate with each other to achieve the overall rapid effect. Shops, tables and chairs, tableware, kitchen utensils, etc. Ying Qin should clean up, and employees should also pay attention to personal hygiene. In a word, we should always keep the image of fast food restaurants clean and comfortable. (Source: Internet)