What is ka channel sales?

KA stands for KeyAccount, which means "important customer" and "key customer" in Chinese. For enterprises, family-style stores are the biggest terminal, regardless of business area, passenger flow or development potential. KA channel sales is an important customer marketing. Such as Trust-Mart, Carrefour and Beijing Hualian.

KA channel is different from department store channel. They have both similarities and differences.

* * * The same point is:

1, terminal sales, terminal directly facing consumers;

These are all deducted.

The main differences are:

There are different ways to deduct points. KA has two forms: buying and selling and commission sales. Sales are divided into the supply price and gross profit of the front desk and the back desk. Commission sales is a special counter. Similar to the deduction of department stores, there is no supply price problem in department stores.

2. Different positioning. KA is mainly for the daily consumption needs of the public, and its price is low. Department stores mainly produce high-end products with high prices and good images.

Extended data:

Service advantage

Yima's customer categories cover all B2C e-commerce industries and have accumulated very professional marketing and market data. What kind of strategy is needed at what stage? The market data will tell you how to use it. There is the most comprehensive service method in the whole marketing service of Yimaka.

Electronic rules obtained by users (valid).

The most effective means to get around users: search marketing, alliance marketing, online advertising, online public relations, email marketing, virus marketing, offline promotion and offline channels.

User transformation law (cumulative and progressive law)

Improve the user conversion rate in a step-by-step and circular way. Every time the user conversion rate is improved, it is carried out around APDCA (state analysis, optimization planning, optimization execution, optimization inspection and optimization adjustment), and one of them is improved at a time to improve the user experience, thereby improving the user conversion rate.

User Retention Rule (Relevance)

Provide users with added value by means of technology and operation. Use consumption data to segment users and let users buy repeatedly.

Baidu encyclopedia -KA overall marketing