Why do customers choose you?

Question 1: The reason why a customer chooses you When you want to attract a new potential customer to patronize your business, there is an extremely important question that you must answer:

Why should customers choose your company, products, and services instead of those of other competitors? You should use this question to help you design a USP, and use it to inspire more ideas and fully tap out a good USP. If you can't answer this question, you don't have a USP, and there's a bigger problem: your original customers may have been because of your low prices, convenient location, your charisma, or you were lucky enough to be the only one obtained from suppliers, and these conditions will become very fragile when facing other new competitors. You need to give customers a reason why they should choose you.

To attract customers and potential customers to patronize your business, you must provide them with a special benefit or benefit that other competitors cannot provide. This is the essence of a unique selling point (USP).

I chose McDonald's because its chicken wings are more fragrant and crispy than those at Whopper House, which makes me come back for more. I chose Starbucks coffee because I didn't want to count how many scoops of coffee I put in the coffee pot. I chose Mini Special Lube because I didn't want to hang around the waiting area of ??a greasy, dirty gas station. Why did I choose that *** doctor I always go to? Why choose that restaurant I always go to? Why choose the dealership I bought my car from? In most cases, it’s because they have a USP that attracts me. Have you thought about it?

You must first decide that the most powerful perk or advantage you can possibly offer to all your customers must make them think that not doing business with you or your company is a waste. Something unbelievable. You can do this: you first identify the benefits or results that your customers need most. You don’t need to change your products or services, but you must position your products and services so that they have unique advantages that your competitors cannot match. But you don't use this feature to make a big business, but let this unique competitive advantage or benefit be integrated into everything you say and do. If you can do this, you can clearly educate your customers

so that they notice, appreciate, and hopefully take advantage of it.

Use unique selling points to define your unique selling point

You can focus on three key areas to define your unique selling point.

(1) Product or service

(2) Your company (3) Yourself Let’s take the automobile industry as an example.

In competition, sales agents sell the same cars, so they can only use more price wars, which reduces their own profits, and the selling point becomes low prices. As far as the cars themselves are concerned, they may not have a distinctive feature, but their distinctive feature may be service, their attention to after-sales service, their approach to replacement parts, the location of their business premises, or even their marketing expertise and focus on Customer interest.

These questions can lead to your uniqueness. If the answer is yes, then write it down, but don’t rush into selling it. When we get to the full sales stage, you will realize that it takes time to research, time to ask and digest information, and time to sell. And if you know how to spend time to create unique sales features, that will make you stand out among many competitors, which is far more important than direct sales

Question 2: What should I do when a customer asks why I should choose you during sales? Answer? 1. I am here now and can serve you at any time. 2. As a lowest-level service provider, I am here to serve you. If you seek services from managers and producers such as managers and companies, maybe It will cause some unnecessary trouble and misunderstanding.

Question 3: If you are a customer, why do you choose our products and services? If I have never come into contact with your products before and choose your products and services, then I must choose your products and services from friends and colleagues. Only choose after knowing that your products are of good quality and your service is reliable. If I have come into contact with your products, I will choose you again because your product quality makes me trustworthy and your service makes me satisfied. It is also a company worthy of my trust, so I will choose it again! If I choose from the Internet, it means that your credibility is very high, otherwise I would not even look at it.

Question 4: During the interview, the examiner asked: Why did you choose customer service? Just say it

Because before I came here, I had a relatively comprehensive understanding of your company. From its establishment to the present, your company has developed at a rapid pace, but there is still a lot of room for development. Your employee management is humane and can provide The best working condition and environment for people. Of course, according to some of my current professional knowledge, it is more suitable for some of your company's recruitment requirements and work requirements. I believe it will enable me to give full play to my factory skills and knowledge. Finally, I I also like your company very much

Be sincere and have a humble attitude, let him feel that you are sincere about joining their company

Come on

Question 5 : If the interview asks you why customers should choose you for the same banking product, how should you answer the same product but different service! Customers choose not only products, but also customer-first services!

Question 6: How to make customers choose yours among many products? 6 tips for getting customers

Why

Nowadays, many sales staff are visiting customers Sometimes, I seem very blind. When I meet, I don’t know what to say or how to say it. I just introduce myself very briefly, and then try my best to sell the product to the customer. After the customer refuses, he walks away in despair. There is no *** when you visit your next home. It is like this today, and it will be like this tomorrow. Day after day, without much success, I thought about changing my career, but my results in other industries were also unsatisfactory. In the end, I still don’t understand why it is so difficult to develop social customers now? Is it so difficult to maintain customer relationships? In fact, it is not the case. It is not that there is no market or customers. The key lies in the sales person. Are you a qualified salesperson? Have you noticed many things? Have you done this in many ways?

The first step: professionalism to win the trust of customers

When talking about customers, you must first contact them with your people. We cannot change the appearance of people, but we can change our own quality and professionalism. level, this is important. It goes without saying that you should make the first impression, and it goes without saying that you should pay attention to your appearance. This is the most basic thing in sales. What I want to say here is that you must rely on your professionalism to win the trust of customers and let them trust you.

The second trick: Impress customers with benefits

When we sell products to customers, we cannot try our best to show the products to customers, and we cannot just keep saying how good the products or services are. , this will not impress the customer. What he cares about is what your product or service can bring to him? What advantages does it have over others? Then at this time, our sales staff must "take advantage of them" and try their best to sell "benefits" to customers. They repeatedly explain that selling this product can bring the maximum profit to customers, which is to provide customers with a way to make money and develop. Opportunities seek a win-win situation, thereby arousing the customer's interest and allowing the negotiation to proceed smoothly. In addition, we use case persuasion to impress customers, such as introducing a certain dealer to sell the product, which will bring better profits, etc., thus paving the way for signing the order.

The third trick: Infecting customers with attitude

Talking to customers is not easy, so you must be mentally prepared. Even if someone falls, our faith and spirit cannot collapse, so this is also very important when talking about customers.

We must always maintain a positive and optimistic attitude, do not bring the emotions of the previous family to the next family, be full of enthusiasm and vitality, and show our broad mind and firm attitude and will in front of customers. Customers can refuse Your product, but he cannot refuse you as a friend, he must have this kind of thinking.

The fourth trick: Move customers emotionally

People are emotional animals of flesh and blood, and so are customers. Some customers may be very indifferent on the surface, and they will not cooperate if you visit them once, twice or three times. , but maybe you can succeed if you persist a little longer. Customers may not only be comparing your products, but also examining your character, so you must learn to use emotions to move customers

The fifth trick: action persuasion Customers

We not only need to impress customers, but more importantly, we must be good at taking action and thinking about customers. We should not just think about getting customers to buy goods, but also find ways to help customers sell. There are relatively practical and feasible ways to help customers achieve sales. What I mean by helping customers here is that you can help them sort out their inventory, help them rearrange displays, help them put up posters, or help them plan a party. Promotional activities, etc. Don’t think that doing these small things has nothing to do with letting your boss make your product. In fact, it is not the case. It is very likely that one of your actions will impress him and convince him that he will make your product.

The sixth tip: Achieve customers with your heart

Having mentioned these points, I think the most important thing is that as a salesperson, you must be truly attentive, give sincerely, and think with your heart. , be good at summarizing, serve customers sincerely, truly help customers achieve sales and development, and achieve profits. You must be empathetic, think more from the customer's perspective, and be good at grasping the customer's psychology to "strategize"

Question 7: Write down 50 reasons why customers should buy your product. In order to win the support of customers' "monetary votes", Rice Store's new strategy is: . In other words, the Rice store gives customers a reason to buy, that is, the Rice store clearly tells the customer. Of course, giving customers a reason to buy that suits their needs requires a prerequisite, and that is to understand the customer's needs. Obviously, understanding the needs of customers is to meet their needs, and meeting customer needs is tantamount to meeting their own needs to pursue profits. That's the genius of Rice's store. The vice president of IBM once said, "We don't sell hardware, we sell solutions to problems." This shows that sales should focus on customer demands. It is an act of discovering, creating, awakening and satisfying customer needs. Therefore, a salesperson should focus all his energy on meeting the needs of customers during sales. She doesn’t just need a bicycle, she is looking for an experience to share happiness with her daughter. Based on this understanding, what you want to sell to this mother is not the most advanced bicycle that can make the most profit, but a bicycle that is more suitable for children. used car. When the mother understands that you are not just selling her a product, but that you have her best interest in mind, she will become a loyal customer. A few years later, her daughter needs a new bicycle, and she will think of you. ◆ Only by giving customers a reason to buy can we sell more products to customers faster and more effectively. But giving customers a reason to buy that suits their needs requires a prerequisite: understanding the customer’s needs.

Question 8: Why do customers choose your beauty club as a consumer? If you choose a beauty club, what do you pay attention to? In this situation of increasingly fierce competition, the internal decoration environment is particularly important. , whether to provide customers with personalized services is also one of the assessment indicators. Obtaining high profits is the goal of beauty clubs, while consumers need to enjoy services. Whether the customer diagnosis is professional enough? According to past experience, all high-end beauty clubs will have customer diagnosis. Through customer files, we can understand which skin problems the customer wants to solve and what purpose they want to achieve. In fact, this is indeed the case. A beauty salon should guide customers correctly and accurately determine skin problems. Instead of blindly promoting products, I once did a skin test at a beauty salon. The test results showed that the skin is fragile and prone to red bloodshot.

Then, the staff recommended skin care products with natural ingredients such as cucumber and rose. Let me ask, who in their twenties does not have fragile skin? Although cucumber and rose are both natural products of plants, the main function of rose is not its calming effect. Is it really right to recommend it to consumers who are not insiders just because it is the latest product and the price is high? Customer diagnosis requires beauticians to be familiar with the characteristics of various skin problems and have the ability to analyze various skin problems. Ability and proficiency in various methods of testing skin. During the diagnosis process, it is necessary to record the test methods and observation data as well as the various manifestations of the problematic skin, the length of time they occurred, and the customer's physical health. Finally, all the above information and data are comprehensively analyzed to obtain the skin diagnosis results and determine Skin care regimen, recorded in the form. This requires the staff of the beauty salon to have excellent professional knowledge and skillful use. Formulate targeted care plans. Consumers may not have done beauty treatments in a beauty club before. How can you make customers only choose your beauty club? At this time, what the beauty club should do is: if some methods in the original care plan or When medication may aggravate another skin problem, appropriate adjustments should be made according to the specific situation, and then detailed records of the care and treatment products, treatment methods, and skin care plans chosen before and after each treatment should be recorded in the customer file. After making a correct diagnosis of the skin, determine the skin care regimen to be used, the care methods and steps to be used. When choosing skin care products and therapeutic products to deal with complex problem skin, the approach should be to solve the main skin problem first and take other problems into consideration at the same time. Beauticians in beauty clubs should pay attention to learning and recharging, master more professional knowledge, continuously improve, and enrich their knowledge. Then when formulating care plans for customers, if we truly master and flexibly apply the knowledge we have learned, we will be able to design scientific and reasonable skin care plans and provide personalized care for each customer. It took some time to adjust each customer's care plan in a timely manner, because after staying in Zhejiang for a while, the skin became oily. Returning to the local area, the beauty club should adjust the care plan according to this situation, but the beauty club still follows the old care plan. It causes the whole face to be "greasy". I would like to ask, will you patronize this beauty club next time? Some customers are on business or traveling. Due to ultraviolet radiation or unsuitable areas, their skin is extremely dry, flaky and wrinkled. The beautician We can suggest customers to do a high-intensity maintenance first and shorten the nursing time. The purpose is to replenish various nutrients for the skin in a short time and make the skin have a rapid improvement process. Make adjustments at any time according to changes in customers' skin problems, and inform customers of relevant knowledge in daily care. For example, if you have allergic skin, you must first find out the cause of the allergy, prevent damage to the skin by allergic substances, and avoid ultraviolet radiation and cold and heat* **, choose hypoallergenic skin care products, so that customers will go to beauty salons regularly to receive professional care.

Question 9: If a customer wants to visit the factory and it is not convenient for you, how would you answer? You can explain to the customer based on the situation:

1. It can be explained that there are other customers coming

2. There is no production that day, if the customer wants to see their products

3. There are many reasons such as the factory changing shifts on the same day etc.

In short, customers usually tell the factory their purpose when visiting the factory. According to the purpose, they cannot visit the factory.

Explain to the customer sincerely, and provide a suggested time for the customer to see it and let the customer choose.

By maintaining good communication and relationships with customers, many things will be easier to negotiate.

Question 10: I was asked during the interview, why did you choose the career of telephone customer service? How would you answer that this job is suitable for me? I personally like to explain and help people. I am familiar with and passionate about products