What exactly is new media operation?

1. What is new media operation?

Definition: New media operates in all new media channels, including Little Red Book, Zhihu, Tik Tok and other platforms. Continue to export high-quality content operation accounts by establishing accounts. Obtain potential customers for the enterprise, so as to achieve the purpose of product marketing and brand exposure, and help the company obtain profits. With the vigorous development of the Internet, the classification of operations is becoming more and more detailed. The six common operations are: new media operation, user operation, content operation, product operation, community operation and event operation.

2. What new media platforms are there?

Main platforms: Little Red Book, Tik Tok, Auto Express, Zhihu, etc.

Live broadcast platforms: Tik Tok Live, Yu Dou Live and Bi Li Live.

Audio platforms: Himalayan, Penguin FM, Litchi Fd, etc.

Short video platforms: Tik Tok, car Aauto Quicker, video number, second shot, etc.

Long video platforms: Beep Beep, Tencent Video, Youku, Iqiyi, etc.

3. What is the work content of new media operation?

Now the new media operation can be said to be a marketing post, mainly to help enterprises create value. The specific work can be divided into the following steps.

1, Laxin: In the new link, you need to write high-quality copy that can attract target users through your original copy writing ability, so that users can leave a good impression on the brand you are promoting, thus improving the exposure of the company and products. Then attract more target users in this field through the continuous output of high-quality content.

2. Promote life: You know, users just know that your products are useless. So in the promotion process, you need to turn the target users into your own potential users. Through various marketing methods, we can get users' information and communication methods to prepare for the next link.

3. Retention: Although users have become your potential users, with the rapid development of the Internet, more and more information is overwhelming users. Moreover, when you don't have a deep understanding of your own brand, users are not sticky and are more likely to lose users. Therefore, in the process of retention, you need to increase the number of fans under various new media platforms, and also maintain user stickiness and maintain normal user activity.

4. Transformation: Everything you did in the previous link is for this step, that is, transformation. After you successfully retain users, you can send some limited-time coupons to users appropriately and urge them to pay.

5. After-sales: After the payment is completed, you need to improve the user experience, provide users with high-quality follow-up services, handle the problems encountered in using the products for users, win the reputation of users, facilitate the secondary consumption of users, and publicize to friends.

Fourth, the skills needed for the operation of new media.

1. Copywriting ability: Copywriting ability is standard for almost all operators, but writing a copy does not mean writing an article. A person with perfect composition may not be able to write a good copy, and a person with low education may also write a copy of 10W+ hot review. The point is to be easy to understand and let users know what you are saying, even if it is a qualified copy.

2. Data analysis ability: everything in operation depends on data, and a qualified operator will pay attention to and analyze data every day. Data analysis is not simply to record data, but to find abnormal (high or low) data in the sorted data and analyze why it is abnormal, so as to adjust and optimize the original scheme strategy and content, which is convenient for future problem adjustment and decision-making.

3. Activity planning ability: Of course, it is not enough to write a copy. It is becoming more and more difficult to realize the massive growth of fans only by content, and the ability of event planning is becoming more and more important.

4. Communication skills: Almost all positions in the company require certain communication skills. The communication of new media operators is generally with the departments of market and products.

5. Learning ability: The operation of new media is a position closely connected with the Internet, so operators need to keep learning at all times and constantly master new knowledge and viewpoints.

5. Why is operation more and more important?

New media operation, as a separate recruitment position, rose in less than ten years, from Zhihu and auto to Xiaohongshu and Tik Tok. With the continuous influx of new media platforms, new media operation posts are becoming more and more important. From the perspective of job supply and demand, operation is one of the jobs in great demand on the Internet, and new media operation is favored in the operation demand, which is an indispensable position for any Internet.

Salary and development prospects are also the driving force for many people to transform into the industry. Compared with other positions, the salary of the new media operation post is higher, with the national average salary of 6K~8K ~ 8 K ~ 8 K. The new media operation threshold is low, and it is quick to get started, with low academic requirements and no clear professional restrictions, which is one of the important reasons why most people choose to change careers.