The Development Course of Cologne Group

In the 1980s, when the spring breeze of reform and opening up just blew through the land of Konoha, the predecessor of Cologne Group was still in Dongguan Street, called "Insulation Equipment Factory" and "Electric Fan Factory", and it was still a little-known workshop-style street factory. Although we tried many methods, we didn't find our own way of development.

I have produced miniature fans, explored medical devices and even tried to make furniture. The road is long ... this arduous exploration lasted for nearly ten years. ...

1993 The restructuring of electric fan factory was put on the important reform agenda and was listed as the first batch of pilot enterprises in Henan Province. On February 28th, 65438, Xinxiang Cologne Electric Appliance Co., Ltd. was formally established. This is an important milestone in the development history of Cologne Group and a new starting point for Cologne to move towards glory.

From 65438 to 0994, Comrade Cheng Qingfeng put forward the new concept of "Cologne prospers science and technology, and science and technology prospers Cologne". Under the guidance of this concept, according to the international "Montreal" and the national CFC substitution plan, the company started the research and application of R 134a, namely the fluorine-free evaporator and condenser. At the same time, the central laboratory with international advanced level has been built and put into use, which provides the most superior conditions for the research and development and testing of the two devices.

1995, the fluorine-free high-efficiency refrigerators and freezers produced by Cologne Company passed the national-level contract exclusively. The product won the national new product award. 1996 Two technical renovation projects with an investment of 60 million yuan were included in the ninth five-year plan. 1997, the company took the lead in passing the ISO900 1 quality assurance system certification in the same industry, which marked a new step in the company's overall enterprise management and quality management.

Technological progress has brought high-tech content, superior performance and high customer satisfaction to products. In addition to settling in Xinfei, our products have also become one of the top brands such as Haier, Kelon, Meiling and Rongshida. Moreover, they have made great efforts, crossed national boundaries and entered super-class international teams such as Electrolux, Samsung, Sanyo, Panasonic, Xinbao, French Blank, Whirlpool, General Electric, Ilette, and Fort saint-denis.

By the end of 2000, Cologne Company had initially realized the transformation from small to large, from weak to strong, and from low-tech content to high-tech content. Sales revenue exceeded 100 million yuan, reaching 1. 1 100 million yuan. The product production capacity has exceeded 8 million units, making it the largest leading enterprise in China and one of the best in the world. Achieved the first leap in the development of Cologne Group.

At this stage of development, the development strategy of "high technology, high starting point, big scientific research and big market" put forward by Chairman and General Manager Cheng Qingfeng is gradually reflected. At the same time, the enterprise has initially formed a value concept with certain characteristics. The enterprise spirit of "unity, dedication, hard work and high efficiency" has become the value standard of Cologne employees. "Customer satisfaction is the only pursuit of Cologne people", a market concept, is regarded as the work motto by employees. The cadre assessment standard of "don't listen to what you say, don't look at what you do, only look at the results" is widely recognized. "Cologne depends on my development, and I live by Cologne." The concept of employee stock ownership is deeply rooted in the hearts of the people. Enterprise management modes are constantly innovating, such as "548" production management mode, "108" quality control management mode, last place elimination system, on-site management system and "double push" management mode. And constantly improved in the management process, played a huge role, and initially formed a corporate culture with Cologne characteristics.

A good enterprise must observe the market from a global perspective and make a strategy. "We can't sell ourselves short, we must let go of our thoughts and establish the concept of internationalization." This is the request made by Chairman and General Manager Cheng Qingfeng to all senior management cadres at the office meeting of 200 1 Company. At the same time, it is proposed: "We should continue to increase investment in technological transformation, expand the scale, improve the degree of automation and competitiveness, and consolidate the advantage of the first market share." To ensure the effective implementation of the company's overall strategy. He also clearly put forward the "four unifications" management mode, that is, unified thinking, unified understanding, unified planning and unified implementation, and clearly pointed out that this mode cannot be changed within five years. Under the guidance of the above ideas, Cologne people entered a new stage of development with great energy.

"Without talent, Cologne cannot develop. Talent is the driving force for the company's development. " Comrade Cheng Qingfeng often reminds everyone like this. Since 200 1, the efforts to introduce and select talents have never been greater. Introduce from universities, dig from state-owned enterprises, and recruit from society. Join forces with scientific research institutes and universities to attract talents. The introduction of talents has laid a good foundation for large-scale technological transformation and progress. Industrial diversification was quickly realized.

In 200 1 year, the high-performance spherical nickel hydroxide project was officially launched after five years of investigation and demonstration, and was included in the national "863" key support project. In February of that year, the product was successfully tested and industrialized. The quality of products has been steadily improved, reaching the international advanced level. In 2002, it was listed as the national "double high and one excellent" plan.

High-performance spherical nickel hydroxide (spherical nickel) is the core material for manufacturing high-efficiency and large-capacity nickel-hydrogen batteries, and the quality of the produced nickel-hydrogen batteries is determined by the quality of spherical nickel. Without good spherical nickel, there is no good Ni-MH battery.

At present, the battery (storage battery) industry is facing a great change, and most "traditional batteries" will be eliminated because they do not meet the requirements of environmental protection, such as nickel-cadmium batteries and so on. For example, the European Union stipulates that environmental protection tax will be levied on imported nickel-cadmium batteries from 2005 1 month 1 day to limit the use of non-environmental protection batteries.

At the same time, due to the development of various aspects, the demand for batteries in society is increasing day by day. As a result, the "renewal wave" in which emerging environmental protection batteries replace traditional batteries has spread rapidly around the world.

In the series of Ni-MH batteries, what the market really needs is high-performance and large-capacity products, and the quality of the core material "high-performance spherical nickel" must be guaranteed to manufacture such high-performance batteries. Cologne's product is this kind of high-performance spherical nickel.

Cologne high-performance spherical nickel broke the long-term dependence on imports of Ni-MH battery materials, and was recognized as a "substitute import" product by China Electric Power Industry Association. It is not only the first choice of many domestic well-known brand battery manufacturers, but also exported in large quantities, and the products are in short supply.

In 2002, Cologne high-performance spherical nickel took the lead in increasing the capacity of Ni-MH battery from AA 1300mAh to AA2400mAh, which upgraded the grade of global Ni-MH battery to a higher level and caused a strong shock in the global industry. By the end of 2003, under the impact of Cologne, China, many foreign nickel manufacturers completely withdrew from the China market, and Cologne's products began to lead the world in the new direction of nickel-hydrogen battery manufacturing.

In China, Cologne has occupied a monopoly position in the matching share of nickel materials for high-end nickel-hydrogen batteries. Abroad, Japan's Sanyo, Panasonic and other big-name manufacturers, as well as Korean and Russian manufacturers have begun to adopt Cologne's high-performance spherical nickel.

We can't help looking back a little. Before 2000, the domestic high-performance spherical nickel needed for the production of Ni-MH batteries was all imported, and the domestic market was monopolized by Tanaka, Kansai, Sumitomo and OMG in the United States. At that time, the price per ton of high-performance spherical nickel was as high as 200,000 ~ 250,000 RMB, and it needed to be purchased in foreign exchange, and the payment for goods had to be paid in advance for three months (or half a year), so the supply was still very untimely.

Only two or three years later, Cologne's high-performance spherical nickel completely broke this situation. Excellent quality and reasonable cost performance immediately made many manufacturers adopt Cologne products, greatly reducing the purchase of spherical nickel from other material manufacturers. By the end of 2003, OMG, Kansai and Pacific of the United States had completely withdrawn from the China market, and Tanaka's output had also been greatly reduced. The market pattern has undergone fundamental changes.

In 2004, Xinfei Group invested 20 million yuan in this project and established Xinfei Cologne Power Supply Co., Ltd. ... which laid a more solid foundation for the further development of products. It also achieved the second leap in the development of Cologne Group.

It was also at the end of 20001that Comrade Cheng Qingfeng turned his attention to the new air cushion belt conveyor project. This is a new product that skillfully transplants the working principle of hovercraft and hovercraft to conveyor (conveyor belt). Conveyors are widely used in mines, ports, electric power, cement, petrochemical, metallurgy, grain and other national economic sectors, and are currently the main loading and unloading and transshipment equipment. With the development of society, the requirements for conveying operations are getting higher and higher. For example, an ocean-going freighter will have to pay hundreds of thousands of dollars in rent for an extra hour at the deep-water wharf. Therefore, how to speed up transportation and improve loading and unloading efficiency has become a major issue in the transportation industry.

The traditional roller belt conveyor (commonly known as conveyor belt) has the advantages of large friction, rapid wear, serious noise pollution, short service life, low conveying efficiency, small single conveying capacity and heavy load, which makes it impossible to start ... It is increasingly inconsistent with the requirements of modern high-speed conveying operations and becomes a serious obstacle to improve work efficiency.

Air cushion belt conveyor adopts high-tech patented technology, based on the principle of air pressure, which makes the conveyor belt slightly expand from the base box, and changes direct hard friction into suspended indirect soft friction, thus greatly reducing the friction coefficient and various resistances, making the start of large tonnage and heavy load a reality, and making the performance of the conveyor fundamentally change.

The air cushion conveyor has the advantages of large bearing tonnage, strong conveying capacity, good heavy-load starting characteristics, reliable performance, remarkable energy-saving effect, low friction, long service life, low noise pollution and low maintenance cost, which not only greatly improves the conveying speed and efficiency, but also meets the high standards of environmental protection and energy saving, and is the best equipment choice for modern freight large-tonnage transshipment and large-tonnage loading and unloading operations. It is an updated product of traditional roller conveyor.

After investigation and demonstration, Comrade Cheng Qingfeng made a decisive decision and got on the horse without hesitation. Rent the factory first, and then move to the new site after the completion of the Cologne high-tech industrial park in the development zone. After the relocation, the production conditions have been greatly improved and the production capacity has been rapidly improved. At the end of 2002, the first air cushion conveyor production line manufactured for Jiaozuo Wanfang Aluminum Company was successfully installed and debugged in the company.

The new air cushion conveyor is a new product, which caused a sensation as soon as it was put on the market, and its popularity far exceeded the original expectation. At present, users who negotiate orders are all over the country, and the market situation is very hot!

In June, 2003, in response to the call of the municipal party committee and the municipal government, Xinxiang Petrochemical Machinery Factory, a long-term loss-making state-owned enterprise, was transferred to Cologne Company by lease under the personal attention of the secretary of the municipal party committee and mayor Wu of the municipal government. The company injected 5 million funds, introduced the management mechanism of Cologne, and only sent two people to turn losses into profits within half a year. The successful operation of this state-owned enterprise reform model provides a model for the reform of state-owned enterprises.

The scale of refrigerators (cabinets) continued to expand, and the competitiveness was greatly improved.

In 200 1, 10, 3.6 million inflatable production lines were completed and put into operation.

At the end of 2002, the production line of air-conditioning evaporator and condenser with an investment of 10 million yuan was put into production. In February 2003, another production line of the same scale was completed.

In terms of new product development, Cologne Company has shown great strength. New products emerge one after another. Technicians follow Comrade Cheng Qingfeng's "new products must be made into fine products"; "Research institutes can't say' no' to new products" and keep close communication with the market. From June 5438 to 10 in 2003, in just one month, cologne developed more than 100 products for Haier. There is no refrigerator (cabinet) evaporator and condenser in the world that we can't do. We can develop products that users want.

In order to be closer to the market and users, Qingdao Fenglong Electric Appliance Co., Ltd. was established in Qingdao High-tech Development Zone in less than two years from 200/KLOC-0. The completion of this company makes the market distance between Cologne Company and customers such as Haier and Aucma zero, and the sales revenue of this company will reach 654.38+0.3 billion yuan in 2004. Subsequently, Chuzhou Cologne Electric Appliance Co., Ltd. and Guangdong Zhongshan Kedelong Refrigeration Co., Ltd. were put into production one after another. Haier and Aucma were satisfied, Guangdong Kelon was happy, and the leaders of Siemens smiled.

200 1 in order to cope with the fierce competition in the two-component market, reduce costs, seize the market and increase benefits, the project of precision copper-plated steel pipe was launched in September. 65438+put into production in February, and the products partially meet the needs of self-use. Then two single-layer and double-layer copper-plated steel pipe production lines were launched. The annual production capacity reaches 8000 tons. In 2004, the hot-dip galvanized precision steel pipe production line was put into production. In addition to self-sufficiency, products also go to the market.

In particular, on February 26th, 2003, the production line of 65,438-year-old 3.6 million filament tube evaporators was completed in Cologne High-tech Park, the city development zone, marking that Cologne has truly become the largest and most powerful development and production base of refrigerators (cabinets) evaporators and condensers in the world.

On February 28th, 2003+65438, the company held an unprecedented celebration. Friends from all over the country gathered in Cologne High-tech Industrial Park, and the conference was a great success.

Over the past few years, the sales revenue of "Cologne" Group has increased steadily at the rate of 35-50% every year, far ahead of other competitors in the same industry. Cologne Group has entered a new stage of more prosperity.