Corporate Culture of Procter & Gamble China Company

P&G regards talents as its most valuable asset. Richard Deupree, the former chairman of Procter & Gamble, once said: "If you leave our capital, factory and brand and take our people with you, our company will collapse. On the contrary, if you take away our capital, factories and brands and leave our people behind, we will rebuild everything in ten years. "

"No matter where in the world, P&G employees show their wisdom, innovation and initiative every day. All this is the driving force for our business development. "

Where is steve case in China? Zheng of KPMG said, "P&G has only been in China for 13 years. For a P&G employee with China nationality, it usually takes 7-8 years to be promoted from employee to professional manager. On this basis, he needs to work hard in other enterprises in the society for another 3-5 years before he can understand the national conditions of China. It is undeniable that these managers are excellent and professional. But P&G's personal experience is too simple for them, because this is not the United States, so people like steve case should appear in 10 or 20 years, and they have this advantage. As a former brand manager, Zheng emphasized in a more positive tone.

In the oriental cultural atmosphere: their personality and thinking are gradually formatted and shaped because of freedom. Procter & Gamble Company, 1988 came to Guangzhou, China, with about 4,000 employees and managers in China. At present, P&G recruits 150 college students every year in China. Every year, about 50 people walk out of this building-one of the silver-gray buildings surrounded by Guangzhou Yuexiu Park and China World Hotel Ethereum-and never return-this figure does not include those who walk out of P&G in general or passively-they are not steve case, steve ballmer or James McNarney, but their work and position in Procter & Gamble in China are no different from those of the three of them. The only thing to emphasize is that their countries, skin colors and races are somewhat different, but this does not affect their work. Therefore, when 50 such talents take off their P&G work permits from their chests every year, they all have some same blessings or a group of waiting eyes always follow their shadow out of P&G, even as time goes by. ...

Procter & gamble's office is on the second floor, in which the marketing department occupies a considerable space. In addition to the sales department, there is of course the market research department that even Procter & Gamble employees find mysterious. Of course, everyone's office space is divided, with telephones (extensions, of course), laptops issued by the company, and dense English materials. It must be admitted that you can easily hear Chinese here, but it is really difficult to see Chinese characters. I used to be an assistant brand manager of Procter & Gamble. Shi Jianming, who later became the brand manager of Coca-Cola and the senior brand manager of Bristol-Myers Squibb, said: Before 1995, 90% of P&G's middle managers were foreigners, and even fewer in Hong Kong and Taiwan. As a Cantonese-speaking Procter & Gamble, the most popular language here is not Mandarin, Cantonese or Cantonese, but English, and there are basically no official Chinese documents in Procter & Gamble. Living in a company atmosphere with a strong cultural atmosphere, many employees of P&G have limited contact with the outside world, which gives employees in China a strong feeling: we are indeed in China, but we are indeed working abroad.

This is the reason why P&G people are out of touch with society.

It is this drift that keeps them drifting and becomes the characteristic of P&G community. They are detached from social evaluation and aim at westernized freedom and self-achievement.

A former P&G person who was born in China University of Science and Technology and claimed to be "Haizi in the rye" commented on P&G's treatment: "Speaking of P&G's treatment, even in foreign-funded enterprises, the basic salary is less than 4,000 yuan, but the company promises to provide interest-free housing credit with a limit of 600,000 after working for five years, and can buy a good house of about 100 square meter. However, it must be emphasized that P&G is good at using young people to do things boldly. Maybe some people don't plan to work for P&G for a long time, but they do find their own feelings here.

In terms of training, students who have just arrived at Procter & Gamble generally have to receive indefinite training in hotels or high-end places. In the early 1990s, this kind of training for new P&G employees would even be mainly about English and company concepts until they passed the company's English exam. This is a huge training plan-from July of the year when graduates enter P&G to February of the following year, it is a paid training stage. Of course, P&G has made great adjustments in today's training time, but this "cost-free" training did become the dream goal of a considerable number of college students at that time.

Strong professional ability is an advantage that P&G people are recognized by the society, thanks to its good training system and rich cross-cultural experience, which laid the foundation for their future career. depth people have a lot of contact with advanced concepts of international management, good English and many friends in Europe, America and Southeast Asia, thus forming a non-MBA-style cultural depth, experience and comparative experience.

In the reporter's interview, we can't see the image of these former Procter & Gamble people in suits and ties. This is not a person. Their general dress pattern-simple dress, and the logical language organization, speed and directness revealed in the interview have also become their remarkable characteristics. Perhaps, this phenomenon can also be obtained in other teams, but one of them left his own team and spread all over the world, and still maintained this kind of * *.