Focus on China International Import Expo (CIIE)

New products: more imported good things are coming.

Blue Hot Sea, Green Nuoyouneng, Orange Shibei, Purple Newconte, Pink Evian ... At the Danone booth, nearly 200 products from many countries and regions around the world 10 form a nutrition "rainbow" to create a whole life cycle nutrition solution from early life 1000 days to healthy old age.

Among them, nearly 50 products were unveiled in China for the first time. For example, organic products and plant products such as Provamel plant drinks and Vega One sports plant protein powder were collectively unveiled. Danone said that thanks to the spillover effect of the Expo, nearly 40 kinds of goods from German, French and other countries have been introduced to the China market since last year.

Major food giants appeared in the food hall of China International Import Expo (CIIE).

It is reported that Ziyi International has brought more than 65,438+020 products to China International Import Expo (CIIE), covering the fields of health and well-being, quantity control, sustainable raw material supply, packaging innovation and "enjoying snacks".

Fonterra, the largest supplier of imported milk powder in China, has also launched four brand-new products for the nutritional needs of consumers of different ages: Anjia probiotic milk powder helps to improve the physical barrier of consumers of all ages; Anman Beiyu maternal and infant milk powder uses probiotics to protect maternal and infant health; Anjia pure milk with high calcium and low fat provides high-quality protein for fitness people; Middle-aged and elderly Anyijin canned milk powder supplements calcium and other nutrients for middle-aged and elderly people. Four new products feature high-quality dairy nutrition.

Science and technology model: milk tea has been upgraded.

"Milk tea that used to take a long time to make can now be done in two or three minutes." This is the new discovery of Lu, president of Mengniu Group. In his view, China International Import Expo (CIIE) has deepened enterprises' thinking on brand internationalization, allowing enterprises to compete on the world-class stage, and technological innovation has become the key to future competition.

The blue-and-white porcelain wolfberry mousse cake launched by Fonterra is of high value and has attracted the attention of many consumers.

In fact, the sense of science and technology is a highlight of the food and agricultural products exhibition hall of China International Import Expo (CIIE). Behind a large number of "black technology" products is the enterprise's full investment in R&D, bringing high-tech products to consumers in China.

For example, Nestle, the world's largest food group, has brought many "new tricks", including products specially designed to "regulate the mood of dogs" and Pure, a dietary supplement registered by China International Import Expo (CIIE). It is reported that Pure, as a high-end low-sensitivity dietary supplement brand, integrates the concept of "high quality, low sensitivity and purity" into product design and development, material selection and production, transportation and storage.

Pure, a dietary supplement introduced by Nestle.

Fingerless blood glucose meter, instantaneous scanning blood glucose monitoring system, eye protection and blue jar series nutritional products ..... These are all new products brought by Abbott Technologies, a global medical and health company. It is reported that the instant second-generation blood glucose monitoring system has added enhanced functions such as Bluetooth function and optional blood glucose alarm, so that patients can realize more convenient disease management.

New play: Yili booth "one-day store manager"

Live broadcast of "One Day Manager" at Yili booth

Fonterra also held live broadcasts with a number of partners to promote innovative applications of dairy products through innovative marketing methods. On the Fonterra booth, the audience can see the food and beverage brands pop-up shop from guangzhou fu, Zunbao, Niu Shiyunchang, Ruihua, Liangpin Store, Gu Ming, Gaopei and Christie's, showing the wide application of dairy products in a novel way.

In addition, joining hands with partners and deepening cooperation is a great choice for foreign-funded enterprises to take root in the China market. At China International Import Expo (CIIE), MGC signed a strategic cooperation agreement with Hero Group, the parent company of Sembo.