Why did Benyuan go bankrupt in the first place?

The reason why Benyuan first closed down is:

1, the passenger flow can't reach. At present, there are a large number of online merchants in the Internet era, and at first glance, if this kind of physical store can't fight the price war, and the passenger flow can't reach the business goal, it will not be easy to survive;

2. The product safety is not high. Some customers look bad after using it, which affects the brand reputation, and it is even worse in the case of less passenger flow. So if the store can't open, it will be cancelled and closed down.