Has Google returned to China?

Google has not officially announced its return to the mainland Chinese market. But it's clear that Google is recruiting a range of professionals in places like Beijing and Shanghai, suggesting a return is likely. On the professional social network LinkedIn alone, Google lists 60 positions in Beijing and Shanghai. Departments involved include marketing, advertising sales, and more.

Google is recruiting positions for both executives and interns, and the departments involved include marketing, ad sales, business development, software development, product management, customer service, customer relations, and innovation and technology services wait.

Google withdrew from the Chinese mainland market in 2010. The company declined to comment on the news and did not acknowledge or deny reports about its return to the mainland market.

Products: For the Chinese market, Google's products can be divided into two categories: sensitive and non-sensitive. In the short term, it is indeed difficult to enter Search, Youtube, Gmail, Group, Drive and other parts involving content and copyright. However, even in these areas that it cannot enter by itself, Google can provide services targeted at China through cooperative development with domestic manufacturers. Customized products for users, after all, Google has a strong user base and brand appeal;

Business: Although Google has withdrawn from the Chinese market, its sales system, ecological relationships and investment layout have always been there. This inextricable business connection can help Google quickly integrate into the huge Internet ecosystem. Events seen so far include: investment in Mobvoi, and cooperation with Tencent Guangdiantong and Cheetah; < /p>

Technology: As a bottom-level resource, Google can choose to license its technology to domestic partners to support a camp strong enough to fight against its main competitors. For example, in the field of search, Google can cooperate with Sogou, Shenma, and 360 to jointly erode Baidu’s vested market;

Platform: All of the above imply the fact that Google is a An influential platform enterprise. Google only needs to take one step forward, and all parties in the market will choose to access this platform for various purposes to enhance their combat power and thus affect the original equilibrium pattern.

To sum up, Google’s return at the end of 2015 is likely to have an unexpected impact.