What does a product manager do?

Manager) refers to the position of managing, planning, designing and even implementing an Internet product or IT product in the Internet or IT industry. According to their different sub-industries, different job requirements and different business types, they are also divided into many types:

Product manager who focuses on user experience and interaction.

For product managers who do experience and interaction, the primary ability is "the ability to abstract requirements". According to users' usage habits, the model of users' needs is abstracted, and the corresponding product interface and interaction are designed. In the process of product design, a product manager with good logical thinking ability can take all users' branch processes into account, and the interface and interaction are arranged orderly; Finally, according to the core data indicators collected on the product line, it is analyzed and interpreted, and further iterative improvement is made.

Therefore, "abstract thinking ability", "logical thinking ability" and "data analysis ability" are indispensable basic skills for such product managers.

Product manager who focuses on enterprise products.

Enterprise product managers have very high requirements for product business logic. Because enterprise products usually contain very complex business rules, product managers need to have a very deep understanding of the business of specific industries and be able to design reasonable operation interfaces and operation processes according to business rules. This also extremely tests the "abstract thinking ability" and "logical thinking ability" of product managers.

Glue product manager

Glue-type product managers are indispensable to large companies in a sense. Because once the departmental functions of large companies are defined, the process of promoting a product line across departments and organizational structures will encounter various difficulties and be inefficient. The interests of all participants in the product are inconsistent. Unless the company's top management personally promotes it, the product has almost no chance of success.

In this case, it is often a solution to have a full-time product manager as the coordinator of cross-departmental or cross-organizational structure and as the product leader.

Product manager in charge of the whole functional team

This type of product manager assumes the role of innovation team manager and CEO. His first consideration is not how to design the product interface, what is the interactive logic and how to define the business rules, but: what is the product goal? What is the problem to be solved? How to achieve this goal, how many resources are needed to achieve this goal, what milestones are defined, what results are expected, how to manage and motivate the team and so on.

No matter what kind of product manager you are, you have the opportunity to become an excellent top product manager, provided that you can clearly recognize your strengths in ability and quality, and find the environment that is most suitable for you to play these strengths, and find the products that are most suitable for you to fight for, so as to exert the greatest value.