What good marketing methods does Huawei have that we can learn from?

20/kloc-the first anniversary of the establishment of the glory brand in June/April, glory became attached to the true love dream fund. At that time, the donation agreement reached between the two parties was that for every honor sold on the Vmall sales platform, Glory donated 1 yuan to the Foundation to fund the "Dream Center Classroom".

2. Green marketing

Huawei advocates the concept of clean, efficient and low-carbon recycling and pays attention to the sustainable development strategy of environmental protection. Huawei encourages suppliers to make energy saving and emission reduction plans, and 20 suppliers participate in 20 18, reducing carbon emissions by more than 50,000 tons. "Energy conservation and emission reduction" is a word associated with Huawei's 5G and environmental protection. The energy consumption of a single station is 20% lower than the industry average. The newly launched Huawei Mate30 series is the first to adopt the environmentally-friendly leather back shell, and two PU leather versions, Qingshan Dai and Danxia Orange, are launched. "Recycling" is an initiative of Huawei to promote the development of circular economy. At present, Huawei has collected more than 200,000 second-hand mobile phones only in the online trade-in business in China. "Waste reduction action", Huawei focuses on the current waste plastic problem.

3. Event PR-Sports Marketing?

20 1 1 In July, 2008, Huawei announced its exclusive title sponsorship of the 201/Italian Super Cup, which is the first time Huawei has cut into sports marketing. Taking advantage of this incident, Huawei began to vigorously promote mobile phones, shifting from the B2B mode of the operator route to the B2B2C mode of the consumer brand route in one fell swoop. By combing Huawei's overseas football trips in recent years, we can see a clear vein. Huawei's football marketing cooperation has been deepening from simply sponsoring games to sponsoring teams, through technical transformation of the stadium to exclusive customization. Perhaps in the eyes of laymen, sports marketing is just "throwing money". But in fact, sports marketing is a good bridge for Huawei to occupy the global market, which can greatly enhance Huawei's popularity and reputation, and even an excellent way to communicate product or brand information with target groups.

4. Crisis public relations

The US-led "Five Eyes Alliance" provoked troubles and suppressed Huawei. In February, 65438, Ren's daughter was arrested in Canada, and the situation escalated. In addition to crisis public relations, Huawei also took the initiative to use various counterattack mechanisms to take advantage of the situation and completed a classic event marketing with the help of incidents created by foreign forces. The Meng Wanzhou incident quickly fermented on the Internet, which made China netizens angry and aroused the strong patriotism of China people. Huawei took the initiative to attack the US government and held a press conference to emphasize its advanced technology and security functions. Some mobile phones, such as Glory v20 and mate20 commemorative edition, were also launched, which was a great success, with sales exceeding19.7 million units. During the interview, Ren paid attention to product advantages many times and used crisis events to promote Huawei's products and brands in an intangible way. The subsequent press conference was a hot event initiated by Huawei, which took advantage of the widespread concern of this matter.