The early experiences of the Twelve Girls Band

Twelve Girls Band was born in June 2001. She is a pop art group that organically combines traditional Chinese musical instruments with modern pop music performance forms. With her beautiful music melodies and passionate live performances, she has expanded the appreciation group of Chinese national instrumental music and promoted Chinese national music at home and abroad.

The members of the Twelve Girls Band come from famous art schools in China such as the Central Conservatory of Music, the China Conservatory of Music, the Minzu University of China and the People's Liberation Army Art Institute. The main musical instruments used in the performance include: guzheng, dulcimer, pipa, erhu, bamboo flute, flute, cucurbit flute, duxianqin and other Chinese instruments. The management company of Twelve Girls Band is Beijing Century Star Disk Culture Communication Co., Ltd., and its general manager, Mr. Wang Xiaojing, is the founder of Twelve Girls Band. As early as 1997, Mr. Wang Xiaojing began to think about how to repackage China's national music, so as to expand its appreciation group and have the ability to enter the international mainstream music market. After years of careful thinking and repeated discussions with friends in the art world, a new form of folk music performance gradually took shape in his mind - this is the Twelve Girls Band, which is extremely popular at home and abroad today.

On June 10, 2001, graduates and current students from major art schools in China flocked to the recruitment site of the Twelve Girls Band to showcase their talents. After screening, twelve beautiful women were shortlisted. On June 18, the Twelve Girls Band was announced. On October 5, the first Twelve Girls Band concert - "Charm" concert was held at the 21st Century Theater in Beijing. Since then, the innovative folk music expressions of Twelve Girls Band have begun to accept the test of the market.

The concert received mixed reviews from all walks of life, with mixed feelings about the future of the Twelve Girls Band and its new folk music performance form, and doubts about whether China's national music can become popular. At that time, the Twelve Girls Band continued to appear on various stages in China, diligently showing their music and performances to the world. At the same time, Mr. Wang Xiaojing is also actively contacting foreign colleagues in accordance with the original idea of ??planning the band, and working hard to introduce the Twelve Girls Band to the international market.

As the music content and performance form became increasingly mature, on January 7, 2003, the Twelve Girls Band successfully held its second special concert at the Beijing Exhibition Hall Theater - "Miracle" Music meeting. The perfect combination of Chinese national instrumental music and modern pop music expressions has touched the hearts of people in the industry and outside it, and has also been recognized by professionals at home and abroad. The Twelve Girls Band has knocked on the door to the international market with its infectious music, powerful performances and innovative folk music combinations.

In February 2003, Beijing Century Star Dish Culture Communication Co., Ltd. signed a contract with Japan Platia Co., Ltd. to jointly operate the Twelve Girls Band to enter the Japanese market. After large-scale, high-investment, and multi-perspective publicity, when the first music album of Twelve Girls Band was released in Japan on July 24, 2003, it jumped to the top of Japan’s sales charts: first-day sales 10,000 copies were issued and exceeded the 1 million mark within two months. So far, the music album has sold more than 2 million copies in Japan. It has created a miracle for the overseas release of Chinese music records, and also created a miracle for the single-disc release of Japanese instrumental music albums. He successively won the 2003 Japan Record Awards, Sales Award, Outstanding Artist Award, etc. In the selection of the first China Light Music Society Awards, he won six nominations and finally won five of them. I was honored to participate in the 2003 Japan Red and White Song Festival. Appointed as city tourism ambassador by Hangzhou City, China. On March 3, 2004, the second album "Brilliant" was released in Japan and set a new sales record: No. 1 in sales on the first day of release in Japan and No. 1 in sales in the first week of release.

Beijing Century Star Disc Culture Communication Co., Ltd. and Japan Platia Co., Ltd. have begun to cooperate to develop a new market for the Twelve Girls Band: the North American market. It is hoped that Twelve Girls Band will represent not only the image of Chinese music, but also the image of Eastern music, and can successfully enter the mainstream music market in North America.

"Our goal is: Grammy Awards", this is a vow that Mr. Wang Xiaojing, general manager of Beijing Century Star Dish Culture Communication Co., Ltd., constantly urges himself.