Why is New Hope Milk Cheap?

The reason why New Hope milk is cheap is that it is famous and well-known because of the sales volume exchanged for the price when entering a new city. Product positioning is different, and some products are used to acquire new users at low prices.

New hope milk has its own very large exclusive pasture, so the cost control is very stable. At the same time, their corporate culture is small profits but quick turnover in the name of profit. In order to grasp a certain market share, they increase the market share by lowering the sales price, which is also very scientific.

New Hope Dairy is a group dairy enterprise under New Hope Group, and it is also one of the most dynamic and innovative enterprises in China. In just over ten years, based on the southwest, it has built a joint fleet of urban dairy enterprises with "fresh strategy" as its core value.

By the end of 2020, the company has 46 holding subsidiaries, 65,438+05 major dairy brands, 65,438+06 dairy processing plants and 65,438+03 self-owned pastures. New Hope Dairy provides users with high-quality and nutritious dairy products, personalized and diversified consumption experience, advocates a fresh attitude towards life, and is committed to becoming "the choice of the fresh generation".

The history of new hope milk

In 200 1 year, New Hope began to enter the dairy industry, and built a regional joint fleet by acquiring, merging and reorganizing outstanding regional and local dairy enterprises. In 20 10, New Dairy established a brand-new management team, formed an efficient management team, and formulated and implemented a "fresh strategy". 20 13, the company continued to promote the "fresh strategy" and acquired Yunnan Haizi and Qicai Yun.

20 15 the new dairy industry focused on the blank market, acquired Suzhou Shuangxi, Hunan Nanshan and Xichang Sanmu, and reached a strategic cooperation agreement with the Royal New Zealand Academy of Agricultural Sciences. 20 16 acquired Asahi luyuan, and its new hope Shirley was called the first factory in China to pass the acceptance of quality milk project.

In 20 18, New Dairy established a global platform for scientific research cooperation, established Industry-University-Research Center with Dutch Wanhao Laurenstein, Chalmers of Sweden and Jiangnan University, and established Sichuan Key Laboratory of Dairy Nutrition and Function, and launched the digital transformation strategy in an all-round way.

20 19, New Dairy was officially listed on Shenzhen Stock Exchange. In the same year, he invested in modern animal husbandry and established the Boston Research and Innovation Center of New Hope Dairy. In 2020, it will acquire Fuzhou Aoniu and Ningxia Huanmei, and issue restricted stock incentive plans and convertible corporate bonds.

The above contents refer to Baidu Encyclopedia-New Hope Dairy Co., Ltd.