College students' website entrepreneurship plan

Recently: Become the largest ICP in Shenzhen University and establish the status of portal website.

Long-term (5 years): the operation system (mode) of the college student network will be extended to different colleges and universities, and the franchise system will be established.

Market positioning:

The market positioning of college students' websites is to become a comprehensive information port for Shenzhen University teachers, students and surrounding network users to provide information, entertainment and learning. Compared with other single websites on campus, the content of college students' websites is more comprehensive and attractive. Compared with off-campus websites, college students' website has the characteristics of fast browsing speed and personalized service that is more in line with campus users. In addition, the construction process of college students' websites is also a process of organizing the operation mode of student-oriented portals. When this operation mode is perfect, it can be transferred, thus establishing a website joining system.

This positioning is based on the following points:

(A) the current market situation

1, a unique network experimental field.

Shenzhen University has network resources ahead of other institutions of higher learning, taking the lead in realizing the interconnection of multiple student dormitories (all dormitories were interconnected before September 2000), and it can directly access the Internet. In addition, there are libraries, audio-visual centers, classrooms and so on. It has also realized large-scale network interconnection. The unique network resources provide a good experimental site for the research of various regional network applications of college students' network, which can be developed closer to reality, collect various feedback information in time, and shorten the development and implementation cycle of various network applications.

2. Browse user groups

As of April, Shenzhen University has ten dormitories connected to the Internet (Zhujin, Wei Zi, Hongdu, Refueling Frost, Kapok, Juhan, Yin Hua, etc.). ), and the number of internet users has reached more than 2500; In addition, the number of users browsing the Internet through other channels is conservatively estimated to be over 2,000. These users have high enthusiasm for using the network, high consumption power and unlimited market potential.

3. Insufficient utilization of network resources.

According to the investigation and analysis, the main purpose of teachers and students in Shenzhen University is to learn all kinds of information, chat online and send and receive emails, but there are two reasons that hinder them from surfing the Internet or potentially hinder them from surfing the Internet: the speed of surfing the Internet is too slow and the off-campus websites lack personalized services that meet local requirements. It is these two reasons that Shenzhen University has unique network resources, but it has not really brought more benefits to the vast number of network users. At present, only campus BBS is successfully used, and there is still a big gap in the use of network resources.

4. Analysis of market competitors:

A, official homepage of Shenzhen University: According to our investigation and analysis, teachers and students who go to the homepage of Shenzhen University mainly want to know about campus information and BBS, but they generally think that the page design lacks student atmosphere and complain that there is no more content worth browsing.

B. Personal websites in the school: It is understood that there are only a few well-known personal websites in a small area in the school, but it is more appropriate to say that they are personal homepages rather than websites, because these personal websites have simple functions and simple webpage design, which are built by some students just for their personal interests, rarely updated, and are not attractive to students.

C. Off-campus website: Teachers and students of Shenzhen University mainly go to the off-campus website to get all kinds of information. But sometimes the speed of surfing the Internet is too slow, and they often lose interest in browsing because of the long waiting time, and the information is flooded, so it is not easy to find the information they want.

(2) Market potential analysis

1, user group

The success of website operation depends on whether there is strong support from browsing users. According to the network planning of Shenzhen University, by September 2000, all dormitories will be basically connected to the Internet, and the number of Internet users will exceed 6,000. With the expansion of the school in the future, it is estimated that the number of Internet users will reach 30,000 in 2003. In addition, the local area network of Shenzhen University will gradually realize the interconnection with Shenzhen Vocational College, Shenzhen Institute of Education, Shenzhen Foreign Languages School and Shenzhen Tsinghua Research Institute, and Shenzhen University will become the hub of Shenzhen's practical education and scientific research network. Therefore, on the basis of the user group in our school, there will be a large number of new network users to join.

College students' network is based on such a relatively loyal group of LAN users. Because of its regional and directional characteristics, it will be more conducive to its absorption of such network users.

2. The concept of portal

According to the development plan of the school, the school network center will be connected to Chinanet for 2 megabytes, and the speed of surfing the Internet is expected to increase. However, before the implementation of this plan, it only provided a buffer period for the growth of college students' network. As long as the content and services provided by the college students' website are "sufficient, applicable and easy to use", it can deeply attract users, and then make use of the relatively "loyal" characteristics of LAN users to become the first choice website in the LAN. After the internet browsing speed is really improved in the future, it can easily upgrade itself into a portal for users to enter the internet.

3. Development progress

As the college student network has entered the substantive operation stage, we can make the following development arrangements according to some current display situations:

From April to June, 2000, the website framework was basically completed, the service was perfect, and the promotion activities were large in scale.

Launch a summer column from July to September and organize (co-organize) various summer activities.

September -200 1 1 Get in touch with various businesses, carry out various activities for user groups, and carry out various online publicity activities for freshmen, and strive to achieve more than 6,000 daily views.

In the second year, it was gradually extended to Shenzhen Higher Vocational and Technical College and surrounding universities.

In the third year, the operation mode of College Student Network was popularized and transferred to other universities in the province.

In the fourth and fifth years, we will selectively promote and transfer this business model to other universities across the country.

4. Concessions

Referring to the very popular franchise mode in commercial operation, University Student Network will also establish its own franchise system, extend the successful operation mode in Shenzhen University to universities, assist in building or absorbing affiliated websites, and finally establish a large-scale campus website alliance. With the marketization of China's education industry, campus networking has become an inevitable trend. Providing the joining mode of student network on campus can not only speed up the construction of the website, but also make the campus network resources better provide various services for students, which is more conducive to the information exchange between university networks. From the profit point of view, in view of the potential consumption capacity of colleges and universities, the joining mode of student network is more convenient to carry out various network economic activities.

(C) Talent competition strategy

In the final analysis, the embodiment of website competitiveness is whether human resources are abundant, so the university student network attaches great importance to the establishment of human resources database at the beginning of construction. At present, the website has initially established a working team including outstanding talents in all aspects, which is divided into technical development department, web design department, planning and promotion department and external public relations department.

1, technical development talents:

They are mainly responsible for the development of various application technologies of the website. At present, some powerful network functions of the website are developed by them, such as the "information gain system" that can customize (automatically) search all kinds of information on the network (the news system of college students' website is a successful application example). Compared with the website, the application of the system is in a leading position. Shanghai Tongqi Information Technology (China) Co., Ltd. appreciates the system very much and intends to buy it. In addition, there are network show system (music on demand, video on demand system), intelligent bidding system (online auction and management system) and Live Talk system (netmeeting, exchange server, etc. ) is also an excellent product for technicians.

2. Web design talents:

At present, the beautiful pages of the website are the results of their efforts, and some network practitioners outside don't believe that these are designed by students. Although college students' websites have a strong technical lineup, how to make the interface friendly, how to attract more users to the website and how to highlight the characteristics of the website itself depends on their continuous efforts.

3. Planning and upgrading talents:

It is futile to have a good product without proper and powerful promotion, so College Students Network has set up a strong planning and promotion team to promote the brand and services of the website.

4. Foreign public relations talents

College students' network is very clear that it is very limited to rely on its own strength to seek the development of the website, so I hope to cooperate with all parties to develop business. Foreign public relations talents are making good use of their communication skills to build a bridge for college students' network to communicate with the outside world and strive for various resources conducive to the development of the website.

In fact, there are many professionals in a university. College students' network brings together students who are interested in and enthusiastic about the network, which can not only strengthen their own strength, but also provide students with opportunities for exercise.

Website architecture planning

The characteristics of college students' network are "fast, complete and new".

According to the investigation and analysis, teachers and students in Shenzhen University can be divided into four categories: information browsing type, entertainment type, learning type and comprehensive type of both. For these four types of teachers and students, college students provide different types of columns.

"News Center" column

This column is aimed at teachers and students who browse information. The news center provides more than ten kinds of news such as domestic (foreign) news, sports news and financial news. Because it is based on Info Gain system, all news is automatically updated, which saves a lot of maintenance work and provides news services with "more complete content and three times faster" for teachers and students of Shenzhen University. The information is screened to meet the requirements of teachers and students.

"Online video on demand", "voice chat" and "online games"

These three columns are designed to entertain teachers and students.

Online VOD: Backed by the database with more than 5,000 songs (still expanding), it provides users with various special services for listening to songs online. At the same time, video on demand is realized, and users can watch the latest movies and some classic movies online, and so on.

Voice chat: In addition to the text chat function of BBS, you can also use voice chat and sketchpad function. Voice chat can save students a lot of 200 cards. Without [the article you read comes from: 126 model text network] for a long time, the technical department will develop a cartoon image chat system, and then the language chat system will truly realize the "sound and emotion", as long as the camera lens is connected, the images of both parties can be seen in real time.

Online games: collect all kinds of strange and interesting online games that meet the orientation of college students for students to play online and update them regularly.

"British School" and "Chen Guang College"

These two columns are mainly aimed at learning teachers and students.

English school: Using a large number of written and phonetic foreign language learning materials in the library to build an online platform for users to learn English, which not only meets the needs of students to learn English with less phonetic materials, but also makes good use of some idle resources. English schools will also develop an English mock exam system, at which time students can conveniently test themselves with the latest CET-4, TOEFL and GRE, know where they are, and better prepare for various English exams.

Chen Guang Academy: It will be an interactive column for students to express their opinions and book reviews. The network system will score visitors according to their performance, and they will be divided into the titles of Scholar, Juren, Gong Sheng, Scholar, Champion, Second, Flower Exploration, Hanlin, etc., so as to stimulate students' enthusiasm for participation and give full play to their literary creativity.

Other personalized columns:

"Online Auction" and "Personal Computer Selection"

Online auction: There will always be a second-hand market on the campus, which can be seen from the numerous "buy" and "sell" announcements posted on the bulletin boards all over the school, which provides a great development space for the "online auction" column of college students' websites. In addition, due to the cooperation with the Finance Association of the School of Economics, it can provide practical and credible auction services for the majority of users.

PcChoice: mainly provides consulting and trading services for students to buy and sell computers, and strives to make the brand "computer consultant around you" for teachers and students of Shenzhen University.

Demand is the market, and meeting demand can occupy the market. In the future development, we will constantly open different columns according to the changes of teachers and students' needs, such as the "psychological hotline" for students' confusion and the "tourism column" to be launched soon.

(v) Investment and return

I. Equipment cost

Servers (start-up investment): At the initial stage, it is planned to adopt two INTEL-based servers, each of which costs RMB 50,000, * * * 65438+ 10,000;

Dedicated line (annual investment): 64K dedicated line, the annual rental fee is about 6.5438+0.5 million yuan;

PC (start-up investment): 10, * * * 65438+ ten thousand yuan;

Software (startup investment): 65,438+10,000 yuan;

Leased office (annual investment): the office to be leased 120 square meters, with an annual rent of 70,000 yuan;

The equipment start-up capital totals 520,000 yuan.

In the future, with the improvement of access rate and the expansion of consulting team, it is necessary to improve the grade of servers, increase the bandwidth of private lines, increase the number of PCs and expand the office area. It is estimated that the equipment cost will increase by 400,000-600,000 yuan after one year.

Two. enterprise administrative expenses

Salary of personnel: 200,000 yuan/year

Publicity expenses: 60,000 yuan/year

References:

1 10,000 yuan/year

The starting capital for management expenses totals 270,000 yuan.

Third, the return on profits.

In the Internet age, "attention is economy". Based on the highly oriented and relatively loyal "attention", college students' network can realize the following profit models:

1, service charge

The "online auction" and "PcChoice" columns of the college students' network are free when they go online in advance, but they will be charged as appropriate after playing to a certain popularity.

Online auction: based on the monthly transaction amount of 6,000 yuan, 5% service fee is charged, and the annual income is 3,600 yuan.

PcChoice: Calculated by monthly turnover of 60,000 yuan and profit 10%, the annual income is 72,000 yuan.

2. Tourism Commission

This is a comprehensive tourism information column about to be launched by College Students' Network, which will collect all aspects of tourism resources according to students' needs, so that students can appreciate the world without leaving home and provide them with good tourism suggestions.

As the summer vacation approaches, deep college students will be excited to travel again. In the past, this kind of service was provided by individuals or groups. Now, we can take advantage of the college students' network to take over this work and obtain economic benefits through the cooperation of directional tourism associations or off-campus travel agencies. The estimated income in the first year is 2 1 10,000 yuan.

3. Selling advertising space

College students' online advertising will be aimed at fashionable young people with strong spending power, and the advertising time and space are flexible, which can cooperate with certain campus promotion activities.

Within ten days (April 27th-May 7th), the average daily page views of college students' websites have reached1.5000 person-times/day. According to the Guide to Online Advertising (Chinese Version) written by Jim Sterne, when the number of page views reaches 65,438+0,000, you can sell the advertising space, and the website for college students is one of the websites strongly recommended by the author for advertising. Estimated advertising revenue 1 ten thousand/year.

4. Recruitment agent income

Individuals: the information service fee is 5 yuan/month, calculated according to the average monthly 100 online records, with an annual income of 6,000.

Company: 50 yuan for information service, with 300 recruitment records a year. The annual income is 15000, and the estimated annual income is 2 1000 yuan.

5. Web page production fee

Writing a homepage with 10 page will be charged at 200 yuan per page, and if it is less than 10 page, it will be calculated at 10 page;

1, write the first page of 20 to 30 pages, and each page for the part exceeding 10/50 yuan;

2, more than 30 pages per page 100 yuan;

3. Every 1 page of the homepage is calculated according to the computer screen 800 * 600 display 1.5 screen, and each column is calculated according to 1 page;

4. If you need to add complex scripting or database connection to the home page, the price will be discussed separately;

5. All materials in the homepage are provided by users (including words, pictures, data, etc.). Estimated annual income: 30,000 yuan.

6. Profit from technology transfer,

Technology transfer income, technology mainly exists in the form of system transfer (lease).

At present, the prices of the four systems owned by this site are as follows:

Information gain system 20,000 yuan/set (retail), 200 yuan/month (lease).

Net show system 15000 yuan/set, 100 yuan/month.

Intelligent bidding system 10000 yuan, 100 yuan/month.

Live call system 5000 yuan, 50 yuan/month.

If each system sells one set every year, the income will be 50 thousand yuan.

Based on each system, two sets are rented out every year, and the income is 10800 yuan.

Annual income: 60,800 yuan

7. Export of franchise rights

The specific charges will be discussed separately.