Simba’s apprentice sued Simba, claiming more than 67 million, and the Xinxuan Group’s underwear was torn off

Throughout the ages, there have been countless instances of hostility between masters and disciples, and most of the reasons were due to the issue of profit distribution. It is also difficult for the powerful Xinxuan Group to avoid this situation.

In order to differentiate the Xinxuan Group from other Internet celebrities in terms of structure, Simba began to recruit apprentices in 2019. Cat Sister, Dandan, Shi Dameili, etc. are all Simba’s Beloved disciple. In order to show respect, these apprentices even called the 31-year-old Simba daddy. I can't understand this.

As long as the master-disciple relationship is one, there may be a day when it breaks down. Because there will definitely be a gap between the two people due to the issue of profit distribution.

Recently, Simba’s apprentice An Ruoxi appealed against the Xinxuan Group due to unpaid wages. In the contract announced by An Ruoxi, the Xinxuan Group's underwear was also torn off.

1

An Ruoxi countersued Xinxuan Group

At 7:44 pm on April 15, An Ruoxi posted on Weibo that we firmly believe , Capital cannot control everything, I believe in the law, and I hope the Guangzhou court will judge impartially.

An Ruoxi posted 6 pictures, which elaborated on the various conflicts between An Ruoxi and Xinxuan Group, and stated that she would launch a lawsuit against Guangzhou Baga Entertainment Media Co., Ltd. (Baga Entertainment) Counterclaim.

You may notice that the key word is counterclaim. Why does An Ruoxi want to counterclaim? What kind of company is Baga Entertainment? What does it have to do with Simba?

It is reported that as early as August last year, An Ruoxi asked her boyfriend to live broadcast using his own account. The products sold were all from their own supply chain and had nothing to do with Xin Xuan.

An Ruoxi’s behavior is a common “cross-selling behavior” in franchise stores and will be severely cracked down by brand owners.

Simba also knew about An Ruoxi's temptation, and gave An Ruoxi a warning directly during the live broadcast. If he makes such low-level mistakes again in the future and fixes these messy things, then he will Don’t let the 818 team show up again.

The most recent short video on a certain account of An Ruoxi was on January 8, 2021, which means that it was the last live broadcast of An Ruoxi in the Xinxuan team, and then she completely Break up.

According to An Ruoxi, people have contacted her since 2019, hoping to join the Xinxuan Group. She officially joined in February 2020. In the past year, Xinxuan has arranged 23 live broadcasts for her. However, in the past year, Xinxuan Group has never paid her relevant income from live broadcasts. For this reason, I have repeatedly urged the company to settle accounts. Unexpectedly, the company directly sued An Ruoxi, preparing to claim huge liquidated damages and take back a certain account.

According to Tianyancha, Baga Entertainment’s appeal against An Ruoxi will be heard in court today (April 16). The reason has not yet been disclosed.

The actual controller of Baga Entertainment is Chu Ruixue, who holds 67 shares. She is Simba’s wife. This company is equivalent to the Internet celebrity management company under the Xinxuan Group, which is responsible for signing contracts with artists.

It is worth noting that An Ruoxi is not the first artist to file a lawsuit with Baga Entertainment. Last year, Han Meijuan, who was very popular in a certain music video, was also Simba's apprentice. The two also fought three lawsuits last year and terminated the apprenticeship relationship.

2

The Xinxuan Group’s underwear was stripped

The Xinxuan Group we saw was far from as glamorous as fans saw. How much money was paid, perhaps only Simba knows, not even these anchors.

In order to launch a counterclaim against Baga Entertainment, An Ruoxi revealed the specific details of her relationship with Baga Entertainment. An Ruoxi's income is mainly divided into live broadcast reward income, live broadcast delivery income and other advertising income.

Regarding each category, the dividend ratios of both parties are different. Among them, the income from live streaming rewards is divided according to the ratio of 73 to 30, Baga Entertainment is 3, and the anchor is 7. The profit from clothing is divided into 70 and 30, Baga Entertainment is 7, and the anchor is 3. In addition, all the shares are divided according to the ratio. The score is divided into six and four, Baga Entertainment is divided into six and the anchor is divided into four.

In other words, except for the anchors who account for the majority of the live broadcast reward income, the company accounts for the majority of the other income, and the anchors are just "workers." This also revealed some insider information about the sharing within the Xinxuan Group.

Of course, it would be fine if Baga Entertainment shares the share as stipulated in the agreement. The key is that the anchor has been working for nearly a year and has not received a cent of labor income. There is no specific payment in this contract. date. After many urgings, An Ruoxi just borrowed a small amount of money from the company and wrote a special IOU.

It can be seen that the Internet celebrities within Xinxuan Group may seem glamorous, but in fact they are also suffering from the impact of wage arrears. According to the ratio agreed by both parties, An Ruoxi can get 26.5 million yuan. Due to the delay in payment, an additional late payment fee of 880,000 yuan is required at the standard of 0.5/day. An Ruoxi also countersued Baga Entertainment to pay 40 million yuan in punitive damages, adding up to a total of 67.38 million yuan.

At present, Xinxuan Group has not responded to An Ruoxi’s counterclaim.

If we look at the contract signed between Xinxuan Group and Internet celebrities from the perspective of the company, we have made two main mistakes.

The first mistake is that Xinxuan Group did not treat Internet celebrities as partners. After the anchor makes money for the Xinxuan Group, the Xinxuan Group should pay the anchor the corresponding remuneration as agreed. Only in this way can the anchors live broadcast and bring goods with peace of mind.

The second mistake is not taking into account the growing ambitions of anchors. The biggest tragedy of Internet celebrity companies is that after spending a lot of money to make one person famous, the two fall out and no one makes any money. To put it bluntly, as any anchor's influence grows, her ambitions must grow bigger and bigger. At this time, we cannot necessarily restrict the current anchors according to the previous agreement. The sharing ratio between the company and the anchors must be dynamic. If possible, Simba should use part of Xinxuan Group's shares to incentivize outstanding anchors.

If these two factors can be achieved, Xinxuan Group may stick around for a longer time, otherwise more and more anchors may leave.

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