What does new media operation mainly mean?

New media operation refers to a series of operation means of product promotion, promotion and product marketing with the help of modern mobile Internet and the tools of emerging media platforms such as WeChat, Weibo and Post Bar.

By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes.

At present, new media refers to media forms that are more suitable for social media, such as WeChat, Weibo, BBS and SNS. , they are more from the media, they have the following communication characteristics:

1, bidirectional communication mode

The way of traditional media information dissemination is unidirectional, linear and non-selective. It shows that the publisher of information releases information to the audience in a specific period of time, and the audience passively accepts information and lacks information feedback.

This static communication makes the information flow weak and the communication effect is not good. The communication mode of new media is two-way, and each audience is both the receiver and the disseminator of information, so it has strong interactivity and obvious communication effect.

2. The receiving mode is from fixed to mobile.

With the development of wireless mobile technology, new media has the characteristics of mobility. Through mobile internet technology, browsing the web and watching TV with mobile phones are dynamic, not just in fixed places.

3. Communication behavior is more personalized.

Weibo, WeChat, blogs, podcasts and other new modes of communication make everyone a publisher of information, express their views in a personalized way and spread the information they care about. The content and form of communication are entirely my domain, and I am the master.

On the one hand, the personalized mode of communication enables people to release information and affects the pleasure of others.

4. Real-time propagation speed

Compared with traditional media, the spread of new media has become more rapid with the help of Internet technology, and it is no longer difficult to receive information in real time and give corresponding feedback.

5. Diversification of communication content

From traditional media to new media, the biggest change is reflected in the diversification and integration of communication content. Traditional paper media display text information and picture information through plane, but now, with the help of new media forms.

At the same time, it is possible to spread information by words, pictures, sounds, etc., which increases the amount of information and enhances the breadth of information.

6. It is convenient for enterprises to publicize.

In the past, corporate propaganda only recorded corporate videos or uploaded publicity pages to official website, which was not conducive to the development of small enterprises. With the help of the new media platform, small enterprises can achieve the goal of self-promotion simply and conveniently.

Extended data:

Responsibilities of new media operation:

1. According to the needs of the project, plan and formulate the operation strategies of new media such as WeChat and Weibo, and plan and implement promotion activities;

2. Set goals and tasks, complete KPI assessment through activities, communities, article content, etc., and build effective operational means to enhance user activity;

3. Have certain data analysis ability, extract data reports, analyze the promotion effect and optimize it;

4. Participate in the marketing planning and promotion of the company's overall brand and products;

5. Be responsible for external public relations, expand and maintain the network of external media resources, establish long-term friendly relations with KOL, and establish media files.

Requirements:

1, bachelor degree or above in Chinese department or journalism and communication related major;

2. More than 3 years writing experience in new media (Weibo, WeChat, etc.). ), familiar with network expression;

3. Excellent text editing and creative ability, able to independently complete the original content manuscript writing and pseudo original content editing;

4. Be good at thinking from the user's point of view and writing words to solve the user's pain points;

5. Good at capturing hot events and topics on the Internet, highly sensitive to online language, active in thinking, innovative and challenging;

6. I often hang out in various Internet forums/communities such as friends circle, Zhihu, Weibo, Tianya and Douban. I have strong copywriting planning ability, and can be creative for social topics;

7. Working experience in copywriting or media (self-media or large font size) in advertising companies is preferred.

8. I love the Internet industry, have the courage to innovate, have a wide range of knowledge, active thinking and excellent creativity, can quickly respond to hot topics in society and industry, and have a deep understanding and experience in integrated communication, news communication, activities and event management.

Reference source: Baidu Encyclopedia-New Media Operation