How can lawyers' online marketing be effective?

At present, there are many law firms in the market, with nearly 500,000 lawyers nationwide, and the competition is still relatively large. At present, Baidu bidding is more effective. Of course, it depends on how to do it.

First, find the right person.

The level of bidding promoters in the market is uneven. You may attract employees who seem satisfied, but you are not responsible enough. It's strange that you don't deeply optimize your account, and the promotion funds are not wasted! Meeting a reliable promoter is more important than anything else, just like a client meeting a reliable lawyer.

Secondly, we must choose the right channel.

There are many channels in the market, such as Baidu, Today Headline, Tik Tok, 360 and sogou. There is no doubt that Baidu has the best effect.

Third, choose the right time period.

Many law firms do promotion during daytime working hours, instead of analyzing customers' schedules, they decide users according to their own time. For example, users who need legal services are mainly professionals, and most professionals have enough time to compare law firms and find lawyers after work at night, thus generating consulting needs. If you miss the peak of evening consultation, then don't always say that promotion is invalid.