Review on the Development of Dangshan Pear Blossom Festival

Dangshan County, Anhui Province is a famous fruit town in China. Dangshan crisp pear is a famous, excellent and special fruit at home and abroad, with a cultivation history of 25 years. The county's crisp pear covers an area of 5, mu, with an annual output of 1.2 billion Jin. Known as the "pear capital". Dangshan pear According to the latest statistics of the Agricultural Economic Investigation Corps of the National Bureau of Statistics, in 1997, the total fruit output of Dangshan ranked sixth in China, and entered the ranks of strong fruit counties in China. Dangshan county is located at the junction of seven counties in Anhui, Jiangsu, Shandong and Henan provinces. Longhai Railway and National Highway 31 run through the whole territory, and the old course of the Yellow River lies across it. The county governs 13 towns with a total area of 1,193 square kilometers and a total population of 1 million. Dangshan is known as "the hometown of crisp pears in China", "the hometown of martial arts in China", "the hometown of suona in China" and "the hometown of longevity in China", and it is the largest contiguous orchard industrial zone in the world recognized by Guinness Book of Records. The old course of the Yellow River meanders for 46.6 kilometers, with nearly one million acres of contiguous orchards on both sides, with an annual output of 3 billion Jin of various fruits, which is the highest in the world. The annual output of Dangshan crisp pear is about 1.5 billion Jin, accounting for one-eighth of the total pear production in China. It is one of the top 1 counties in fruit production and the largest county in fruit processing in China.

In p>29, the opening ceremony of the Pear Blossom Festival was held for the first time in Lishuwang Square, Dangshan, Guhuang Post Station. The event site reached its climax in the take-off of Anhui Tourism Aviation No.1, and therefore, an aerial flower viewing project was added to the Pear Blossom Cultural Tourism Festival in Dangshan.

At the opening ceremony of the Pear Blossom Festival in p>21, the Guinness World Staff was certified and awarded Dangshan County the county certificate with the largest pear planting area in the world. Dangshan pear cultivation area is centered on Dangcheng, radiating to 37 administrative villages in 5 townships and 14 towns around it. The contiguous area of pear orchard is the largest in the world. Every year, during the Qingming Festival, pear blossoms bloom and compete with each other. The whole county is full of snow and clouds, silver waves and waves, and a sea of flowers. The scene is spectacular. The Dangshan County Party Committee and the county government are far-sighted. In order to do a good job in crisp pear, further improve the popularity of Dangshan crisp pear, and achieve the purpose of making friends, attracting investment, gathering people of insight in the world, building and developing Dangshan, and revitalizing pear economy, the county party Committee office and the government office have organized pear viewing activities since 1989, which has aroused great repercussions at home and abroad for many years and received great economic benefits. From the first pear flower viewing activity in 1989 to the fourth in 1992, literature and artists were the main guests, and flowers were enjoyed and Dangshan was sung in the form of pear flower pen meeting. Most of the invited guests are friends of famous calligraphy, painting, literature and art circles in the province, abroad and even the whole country, such as Liu Zhixia and Mr. Tran Dang Khoa, famous writers in China. After they come to Dang, they will accompany them to the large pear gardens such as the Garden, Orchard and Liangli Township to watch pear blossoms, hold pen meetings and exchange ideas. The painter and calligrapher took the opportunity to brush the ink, beautifully wrote painters' paintings, and left Mo Bao; Scholars and writers, faced with the boundless silver wave in Xue Hai, are full of ideas, and happily write excellent works, which have been published in newspapers and magazines at all levels throughout the country; Poets fly with lofty sentiments, singing the first beautiful poem, praising Dangshan and Pear Capital, which greatly improved the popularity of Dangshan and produced great social influence.

according to the experience, lessons and publicity influence of the 1st-4th Pear Blossom Festival, the county party committee and government realize that holding such an event is a great opportunity to make use of their own advantages, make friends all over the world, publicize themselves, attract investment and revitalize Dangshan's economy. In 1993, the fifth pear flower viewing activity clearly put forward the guiding ideology of "pear culture sets the stage and sings opera through industry and trade". Make friends with domestic and foreign cultural and artistic circles and economic and trade circles, and carry out networking activities on a large scale to achieve the purpose of attracting investment and further revitalizing Dangshan's economy. The county party committee and government made it clear that Comrade Wang Qinkong, deputy secretary of the county party committee, was in command, and Zhao Wenming, Peng Yusheng, Xu Dengguang, Li Mingli and other comrades formed a temporary working organization to carry out activities. For the first time, this activity held a large-scale opening ceremony, organized a float parade of Dangshan industrial and agricultural products, distributed product leaflets in the air, and watched the Dangshan Flower Sea by helicopter in the air. The fifth event became the biggest event since the founding of the People's Republic of China, which produced a great sensation effect. In addition to friends from the cultural and artistic circles, the guests invited by this activity have also become the main guests, including friends from the higher party, government, military, merchants and entrepreneurs, and friends from the central government to the press inside and outside the province. The number of guests received has greatly exceeded that of previous years. Many business negotiation projects have been carried out in this pear flower viewing activity, which has achieved great economic and social benefits.

Since 1995, the county party committee and the county government have designated Comrade Zhou Xuechao, deputy secretary of the county party committee, as the leader of the leading group of pear flower viewing activities in Dangshan County. On August 25th, 1995, the meeting of the Standing Committee of the County Party Committee decided to set up a new permanent organization-Dangshan Pear Appreciation Office. Comrade Xu Dengguang was appointed as the director, and the activities have been included in the normal work schedule of the county party Committee and the county government. In the three years from 1995 to 1997, in order to develop the advantages of Dangshan resources, Lihua Office tried its best to open up new tourist attractions from the perspective of tourism agriculture, and really achieved the purpose of attracting many domestic foreign guests and friends to visit Dangshan for sightseeing, investigation, trade and investment. The activities were carried out year by year, and new ideas were created year by year. In 1995, they chose the best scenery in the 5, mu pear garden in the county, and selected seven pear flowers with their own characteristics to watch new attractions. The names of scenic spots that are poetic, chewy and imaginative are respectively named. That is, "Oolong Covering Snow", "Aotou Watching the Sea", "Yaochi Hazy", "Wuling Scenic Area", "Gongli Garden", "Old Huangying Snow" and "Ancient Crossing xiao yue", etc., build monuments and stones, build viewing pavilions and platforms in winding corridors, repair viewing roads, beautify village capacity and appearance along the way, and set up signs indicating bends along the way. Large-scale opening ceremonies were held in the third activities of Dangshan on the 7th, 8th and 9th. There are more and more activities, richer contents, clearer themes, and greater economic and social benefits. At the opening ceremony of the seventh session, the county organized a parade of primary and secondary school students, a parade of product floats, and thousands of Wulin elites from several martial arts schools performed martial arts to tourists in the pear garden, showing the spirit of "the hometown of martial arts"; At the opening ceremony of the Eighth National Congress, thousands of peasant motorcycles paraded to praise the rich, and hundreds of classes of suona rioted in Dangcheng, which made Dangcheng even more crowded and excited Chinese and foreign guests. The 16 parades, the parade of 126 floats, and the 5-minute fireworks show at the opening ceremony of the Ninth Session started the history of Dangshan. The fireworks gala of 3, people showed the people of Lidu, under the correct leadership of the county party committee and the county government, their spirit of unity, forge ahead and high spirits, their new image of building two civilizations in three years and three major steps, their great achievements and peaceful prosperity to millions of domestic and foreign guests and compatriots in Hong Kong, Macao and Taiwan, which formed a strong attraction, had a huge political impact and achieved immeasurable social benefits. In the third activities of August and September, the key invitees are customers in the sales and processing industries of fruits and other industrial and agricultural products and guests from the press. The theme of the activity is clear, which has achieved the expected effect and considerable economic benefits. Within a few days of the eighth activity, more than 2 conferences were held in Dangshan, and 21 key enterprises in the county signed 116 production and sales contracts with a turnover of 12 million yuan. During the ninth session, 32 conferences were held in Dangshan, and 72 investment intentions and trade contracts were reached by various industries, with a turnover of 26 million yuan and a fruit sales contract of 8 million yuan. Taking Dong Xiaoyu's private fruit behavior as an example, in a few days, he held networking activities with the heads of more than 1 fruit shops in Nanchang, Fujian, Zhejiang, Haikou and Guangzhou to discuss the sales of crisp pears, and the sales of crisp pears reached 1.5 million yuan. Over the years, pear flower viewing activities have attracted many merchants at home and abroad to invest in Dangshan, and set up wholly-owned and joint ventures such as crisp pear beverage processing, net carton, fruit and vegetable dehydration processing, fertilizer, breeding, etc., and more than 1 have been put into production, which has become a new force to revitalize Dangshan's economy. In order to improve the popularity of Dangshan, publicize Dangshan in all directions and from various angles, publicize the name, excellent products and products of Dangshan, and focus on inviting friends from the press for the seventh, eighth and ninth pear flower viewing activities. Zhang Lizhu, secretary of the county party committee, Ma Jun, county magistrate, and Wang Guanglin, director of the government office, visited Beijing for many times to carry out networking activities and personally invited the responsible comrades of CCTV columns to Dangshan. CCTV is invited to Dangshan every year and has forged a sincere friendship with Dangshan. Journalists from provincial and local radio and television stations, as well as those from Beijing, Henan, Hunan, Jiangsu and Guangdong, People's Daily, Xinhua, People's Pictorial, Voice of Jinling, Economic News and provincial and local newspapers and magazines, come to pear every year to collect opinions on the spot. CCTV's News Network, All over the Motherland, China Style, China Report, Golden Land, Tianya * * * Now, and other columns, Beijing TV Station, Anhui TV Station, Friends of Life, Guangdong Satellite TV Station, and Henan and Hunan TV stations have special columns. People's Daily, People's Pictorial, Economic News, Anhui Daily, East China News and other relevant national newspapers and magazines introduce and publicize Dangshan in various ways in the form of news, communication, news and pictures every year, which greatly improves the popularity of Dangshan and has a political influence that cannot be underestimated. In 1998, the 1th pear flower viewing activity, the county party committee and government changed the traditional practice, put manpower, financial resources and material resources into the publicity of Dangshan crisp pear, and invited 3 news organizations in the capital and provincial capital, including CCTV, china national radio, Xinhua Ji and People's Daily, to interview Dangshan. Over a month, more than 4 articles have been published, introducing the production of Dangshan crisp pear and the development of agricultural industrialization from different angles. The Pear Blossom Office, in collaboration with the county CPPCC Office, Xuanmiao Town Government and Dong Xiaoyu, a large seller of crisp pears, held the "Opening Ceremony of Pear Blossom Watching in the Old Yellow River Road" and held a two-day folk sheep fighting activity. The duel of 12 sheep in five counties of Anhui, Shandong and Henan provinces attracted more than 1, people and pushed the tenth event to a climax. Every year, in the pear blossom viewing activities, tens of thousands of Chinese and foreign friends gather in Dangshan, and the people of Dangshan are singing and dancing, and there is a strong festive atmosphere everywhere. Dragon lanterns, lion dances and dry boats took to the streets in Caoguanzhuang Village, Southwest Gate Town. Youth painting and calligraphy exhibitions, government cadres painting and calligraphy exhibitions and individual painting and calligraphy exhibitions will be opened at that time. During the day, there will be many activities. At night, the whole city will be covered with colorful flags, balloons, songs and laughter, and gongs and drums. In the sea of flowers, Dangcheng presents a new scene of carnival for all people. The Ewha Ornamental Activities Office organizes manuscripts and pictures in a timely manner every year, and prints promotional materials such as Ewha Newspaper, Pear Capital Dangshan Album, Dangshan Crispy Pear, Dangshan County Tourism Traffic Map, Introduction of Ewha Ornamental Sites and Introduction of Dangshan Famous and Special Products, which are presented to the guests free of charge, so that they can enjoy the flowers.

The pear flower viewing activity in Dangshan County has been held for ten years. In every grand activity, a leading group led by responsible comrades of the county party committee and government is set up, including the county party committee, government office, propaganda department, pear flower office, government working committee, agriculture economic committee, finance committee, education committee, transportation bureau, highway bureau, finance bureau, administration bureau, culture bureau, commerce bureau, supply and marketing cooperatives and urban construction. There is an office, and the specific work is coordinated by Lihua Office. In the preparatory work, all member units have their own responsibilities, coordinate their work, and form a huge joint force. There are hundreds of thousands of participants in the tenth pear blossom viewing activities, and there are no problems in such a huge comprehensive project, which adds a heavy bright color to the history of Dangshan. In particular, the county office, government office, Lihua Office, Culture Bureau, Sports Commission, Education Committee, Public Security Bureau, Administration Bureau, Broadcasting Bureau and other departments have a large workload and close cooperation, which has made great contributions to the success of each session. The annual pear blossom viewing and grand collective activities enhance the collective sense of honor and responsibility of the people in the county, purify people's thoughts, and show the professionalism of unity, hard work, realism and forge ahead of the people in the county around the county party Committee and government, which has effectively promoted the healthy development of the two civilizations in our county.

On April, 211, China Dangshan Pear Flower Tourism and Folk Culture Festival kicked off in the million mu pear garden in Dangshan. Wen Haiying, Deputy Director of the Standing Committee of the Provincial People's Congress, Zhao Han, Vice Chairman of the Provincial Political Consultative Conference, Ding Haizhong, Deputy Secretary General of the Provincial Party Committee and Director of the Northern Anhui Office, Hu Xuefan, Director of the Provincial Tourism Bureau, Xiao Guilan, Inspector of the Provincial Department of Culture, Liu Jie, President of the People's Daily Anhui Branch, Yan Duanxiang, Deputy Director of the Rural Social Development Center of the Ministry of Agriculture, city leaders and guests from all over the country attended the opening ceremony. On the opening day, tourists will also enjoy skydiving performance. "Anhui Tourism Aviation No.1" will also take off from the old scenic spot of Dangshan Yellow River on the opening day. Ordinary tourists will be able to buy tickets to board the plane and enjoy the beautiful scenery of "thousands of trees, pears and snow, a stream of willows and a stream of smoke" in Dangshan, Lidu.