What is the specific connection between Marriage before Love and Lily.com?

Lily. Com is the pioneer of China real-name registration system Marriage Network. It is the first in China to launch a unique marriage service model of "matching souls and achieving a happy marriage", and it is also the first "real-name registration system" marriage website in China. Since its establishment in 2005, Lily.com has not only paid attention to the marketing of traditional media, but also paid attention to the integrated marketing of entertainment. The TV series Marriage Before Love is a marriage comedy tailored for Lily.com. First of all, from the overall positioning of TV series, this is consistent with Lily.com as a dating website. Secondly, Tengfei, played by Fan Wei, is a famous marriage planner, and Qiao Mai, played by Zhang Xinyi, is an urban fashionable white-collar worker. These two main characters are also in line with Lily.com's audience; In addition, Wang Jinsong's Lao Jia is a senior emotional consultant of Lily Net, and as Fan Wei's best friend, it is natural to integrate Lily Net into the plot.