How to carry out campus speech according to the principle of influencing and changing public attitude

Campus speech plays a vital role in the process of influencing and changing public attitudes. The following are the steps of campus display according to the principle of influencing and changing public attitudes:

1. Research the audience: Before the campus presentation, it is necessary to understand the characteristics, interests and values of the audience, so as to better formulate the presentation content and strategies.

2. Make clear demonstration objectives: determine the theme and objectives of the demonstration, and make clear the effect to be achieved, so as to organize the demonstration more effectively.

3. Choose the appropriate presentation form: According to the characteristics of the object and audience, choose the appropriate presentation form, such as speech, interactive discussion, film play, etc. To enhance the participation and interest of the audience.

4. Introduce interesting and relevant information: The opening remarks need to attract the audience and say some interesting and relevant information related to the theme. This will help the audience to better understand and accept the speaker's point of view.

5. Create a profound emotional experience: through personal stories, pictures and videos, let the audience have emotions and deepen their understanding and attention to the theme.

6. Provide effective solutions: Provide practical solutions and tools for the audience to help them change their attitudes and behaviors.

7. Encourage positive actions: Encourage the audience to take positive actions to change their attitudes and behaviors towards the theme and the people around them through publicity and commitment, group actions, etc.

8. Evaluation and feedback of activities: Evaluate and feedback the demonstration through questionnaire survey and feedback, so as to better improve and enhance the effect of the next demonstration.

In a word, according to the above principles, we can better carry out campus publicity and achieve better influence and change public attitudes.