How to promote non-standard automation equipment online?

Online promotion is a marketing activity with the Internet as the main means to achieve certain marketing purposes.

Low-cost online marketing

Search engine marketing, forums, blogs, instant interactive tools such as WeChat, Weibo, e-mail, telemarketing, etc.

All online promotion methods:

1. Search engine marketing

By opening search engine bidding, users can search for related keywords and click on the creative links of keywords on the search engine to enter the website/webpage to learn more about the information they need.

2. Search engine optimization

SEO is to optimize the website structure, three-element description, high-quality website theme content and rich and valuable relevant external links to make the website more user-friendly and search engine-friendly, so as to gain an advantage ranking in search engines and introduce traffic to the website.

3. E-mail marketing

is to provide industry and product information to users by e-mail in the form of subscription, so as to establish trust and trust relationship with users.

4. Instant messaging marketing

A marketing method that uses instant chat tools on the Internet to promote publicity.

5. Viral marketing

Viral marketing mode comes from online marketing, which uses the principle of word-of-mouth transmission among users and is carried out spontaneously among users with low cost.

6, BBS marketing

This application has been very common, especially for individual webmasters, most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day.

7. Blog marketing

Blog marketing is the establishment of enterprise blogs or personal blogs, which are used for the interactive communication between enterprises and users and the embodiment of corporate culture. Generally, the contents of enterprise blogs are such as industry comments, work feelings, mood essays and professional technologies, which make users trust enterprises more and deepen their brand influence.

8. Weibo Marketing

Weibo Marketing refers to a marketing method that creates value for merchants and individuals through the Weibo platform, and also refers to a business behavior way that merchants or individuals discover and meet various needs of users through the Weibo platform.

9. wechat marketing

wechat marketing is an innovation of enterprise marketing mode in the era of network economy, and it is a network marketing method that rises with the popularity of wechat. There is no distance restriction on WeChat. After users register WeChat, they can form a connection with the same registered "friends" around them. Users subscribe to the information they need, and merchants promote their products by providing the information they need, thus realizing peer-to-peer marketing, such as experiential micro-marketing.

1. Video Marketing

By means of creative video, product information is moved into video short films, which is absorbed by the popularization, and it will not cause too much user group rejection, and it is also easily accepted by the user group.

11. Soft Text Marketing

A "text advertisement" written by a marketing planner of an enterprise or a copywriter of an advertising company.

12. Experiential micro-marketing

Experiential micro-marketing focuses on user experience, takes mobile Internet as the main communication platform, cooperates with traditional online media and mass media, and establishes, transforms and strengthens customer relationships through strategic, manageable and continuous online and offline O2O interactive communication, thus realizing customer value.

13. O2O three-dimensional marketing

O2O three-dimensional marketing is based on Online and Offline all-media in-depth integrated marketing.

it is classified at different levels according to the needs of the audience, and various communication channels such as newspapers, magazines, radio, television, audio-visual, movies, publishing, internet and mobile are selectively used. It covers all the senses that people receive information, such as sight, hearing, light, image, touch, etc., and provides all-round and three-dimensional marketing coverage to the audience, helping enterprises to build a multi-channel, multi-level, diversified, multi-dimensional and all-round three-dimensional marketing network.