The difference between Davis model and Pank model

I. Overview of Industry Service Delivery Mode (I) Definition and characteristics of Industry Service Delivery Mode: Industry Service Delivery Mode refers to an e-commerce mode that provides professional industry services with industry resource background and provides targeted e-commerce platform and business information services for people in the industry. Industry service mode usually integrates ICP (Internet information service provision), IPP (Internet system platform provision) and ASP (Internet application service provision) to provide a complete set of e-commerce solutions for industry enterprises. Features:

1, with strong professionalism-emphasizing "in-depth, concrete and comprehensive"

2. Clear focus-industry service websites are oriented to specific industries and specific professional fields.

(II) Classification of industry service delivery modes 1, and industry information service delivery modes

2. Industry transaction service mode

3. Industry integrated service delivery mode

(III) Advantages of industry service mode 1. The industry service model has the characteristics of professionalism and strong pertinence, and understands the needs of customers best. It can be said that industry websites attract more qualified, narrower and more pre-selected participants. Once this market is formed, it will have a great competitive advantage.

2. The service delivery mode of the industry is more centralized and oriented, and it is easy to establish a loyal user group and attract regular repeat customers, thus forming an intensive market, and most of the customers are effective customers.

3. Industry service provision mode can improve transaction efficiency by integrating effective resources, eliminating intermediate links.

3. Industry service websites can provide "one-stop" information services for industry audiences.

Two. Introduction of Zhaopin Recruitment (I) Introduction Zhaopin Recruitment (established at 1997) is one of the earliest and most professional human resources service providers in China. Its predecessor was the headhunting company alliance founded in 1994. The unique history has established the professional quality of Zhaopin recruitment today, and accumulated valuable human resources service experience and excellent customers for us.

Zhaopin provides one-stop professional human resources services for large companies and fast-growing small and medium-sized enterprises, including online recruitment, newspaper recruitment, campus recruitment, headhunting service, recruitment outsourcing, enterprise training and talent evaluation. , the first domestic high-end human resources magazine Chief Talent Officer, is a professional service organization with talent service license and labor dispatch license issued by the government.

Zhaopin is headquartered in Beijing, with branches in Shanghai, Guangzhou, Shenzhen, Tianjin, Xi 'an, Chengdu, Nanjing, Hangzhou, Wuhan, Changsha, Suzhou, Shenyang, Changchun, Dalian, Jinan, Qingdao, Zhengzhou, Harbin and Fuzhou, covering more than 50 cities in China. Since its establishment, it has provided professional human resources services to more than 6.5438+0.9 million customers. Zhaopin recruits customers from all walks of life, especially IT, fast-moving consumer goods, industrial manufacturing, medical care, consulting and financial services.

As of July 2009, the average daily page views in Zhaopin.com are 65 million, and the average daily online location is over 2.2 million. The resume database has nearly 26.8 million resumes, and more than 20,000 resumes are added every day. Individual users can add, modify, delete and hibernate resumes at any time to ensure the timeliness of resume database. Zhaopin Recruitment owns Zhaopin Recruitment Weekly covering more than 20 mainstream cities in China, forming an "online+offline" cross-media recruitment platform with a total circulation of 6.3 million copies and an arrival rate of over 32 million.

(2) Introduce the function and basic structure of the website 1 and the appearance of the website structure.

The top left corner of Zhaopin recruitment page is the website logo, and the middle is the first-level column links, such as resume center, job hunting, campus recruitment, personal job hunting and so on. , and links to products and services on the right, such as corporate services, salary reports, and easy recruitment of Zhaopin. Below the logo is the personal login area, and on the right is the job search area, city channel and hot search area.

2. Characteristics of column design

Zhaopin recruitment in the navigation bar design, targeted, close to user needs. In the resume center, you can easily make your own resume. In the column of campus recruitment, if you are a fresh graduate, you can find your favorite company and position, and then apply. In the search area, more people can find the position they need conveniently and quickly.

Website name: Zhaopin, website address:, industry: comprehensive, website description: founded in 1997, it is one of the earliest and most professional human resources service providers in China. Its predecessor was the headhunting company alliance founded by 1994, and its current business scope includes: online recruitment, newspaper recruitment, headhunting service, campus recruitment and agency recruitment.

Three. Business Model of Zhaopin Recruitment (I) Strategic Objectives As of July 2008, Zhaopin.com had an average daily page view of 40 million, an average daily online position of more than 6,543,800+0.97 million, a resume database of nearly 22 million resumes, and an average daily increase of more than 40,000 resumes. Individual users can add, modify, delete and hibernate resumes at any time to ensure the timeliness of resume database. Zhaopin Recruitment owns Zhaopin Recruitment Weekly covering more than 20 mainstream cities in China, forming an "online+offline" cross-media recruitment platform with a total circulation of 6.3 million copies and an arrival rate of over 32 million.

(2) The target user Zhilian, in conjunction with mainstream high-end print media in several key cities across the country, launched a professional "Zhilian Recruitment Weekly" every week, becoming one of the most professional recruitment weekly in the city. Zhaopin Recruitment Weekly is not only published with hundreds of thousands of copies per week, but also printed with tens of thousands of copies. Seven days a week, it is distributed free of charge in local 1000 newsstands, in 100 commercial office buildings and white-collar consumer places, and in local talent markets, universities, foreign population gathering places and other hot spots, effectively improving the recruitment effect of enterprises.

(3) Products and services are recruitment process outsourcing, referred to as RPO services. This recruitment project service can provide a comprehensive solution in the recruitment process, that is, integrate all recruitment channels and provide customers with a package of recruitment services from resume collection, media procurement to resume centralized screening, written examination and interview. Especially when enterprises have large-scale recruitment needs, widely distributed jobs, tight project time and shortage of internal recruiters, recruitment outsourcing is the best solution.

(D) profit model 1, seeking scale effect

Zhaopin believes that scale effect is a group effect, a decentralized accumulation effect and a progressive value-added effect. The formation of group scale effect lies in that members of every scale have to paddle and pull the fiber, have their own economic guidance, and have their own potential and motivation to fight the storm. In the fierce competition in the online recruitment market, Zhaopin actively implemented the transformation strategy of combining with the media, which changed the market competition pattern.

2. Unique charging strategy

The predecessor of Zhaopin recruitment. Com is a headhunting company. After opening Zhaopin recruitment. Com, which didn't follow all the free "Internet spirit", began to charge enterprises four months after the website was opened.

3. Give full play to the role of the database.

The very important resource you have now is the contact information of tens of thousands of human resources managers in the company database. Give full play to the role of the database and innovate a number of business services such as "four insurances and one gold".

(V) Core Competitiveness Zhilian teamed up with mainstream high-end print media in several key cities across the country to launch a professional "Zhilian Recruitment Weekly" every week, becoming one of the most professional recruitment weekly magazines in the city. Zhaopin Recruitment Weekly is not only published with hundreds of thousands of copies per week, but also printed with tens of thousands of copies. Seven days a week, it is distributed free of charge in local 1000 newsstands, in 100 commercial office buildings and white-collar consumer places, and in local talent markets, universities, foreign population gathering places and other hot spots, effectively improving the recruitment effect of enterprises.

IV. Business Model of Zhaopin Recruitment Zhaopin provides one-stop professional human resources services for large companies and fast-growing small and medium-sized enterprises, including online recruitment, newspaper recruitment, campus recruitment, headhunting service, recruitment outsourcing, enterprise training and talent evaluation.

Since its establishment, it has provided professional human resources services to more than 6.5438+0.9 million customers. Zhaopin recruits customers from all walks of life, especially IT, fast-moving consumer goods, industrial manufacturing, medical care, consulting and financial services.

Verb (abbreviation of verb) The management mode of Zhaopin recruiting Liu Hao company.

He graduated from the Department of Physics of Peking University, and received a master's degree in physics from Washington University and a doctor's degree in law from Yale University.

Later, he passed the bar examinations in new york and California, and worked in Davis Polk Wardwell, a famous American law firm.

Since 2000, he has been responsible for several investment projects of Orchid Asia Holdings in China, such as Zhaopin (), Babycare, Ctrip, Yi Bei, etc.

In 2002, 1 1 was the CEO of Zhaopin.

6. The capital model of Zhaopin recruitment is based on 1997. Zhaopin is one of the earliest and most professional human resources service providers in China. Its predecessor was the headhunting company alliance founded in 1994.

Seven. Summarize and suggest that the essence of economic competition is talent competition in today's era. The development of enterprises needs the support of employees. Every enterprise manager should understand that employees are not just a tool, and their initiative, enthusiasm and creativity will play a huge role in the survival and development of enterprises. In order to get the support of employees, it is necessary to motivate employees. It is very difficult to manage in today's complex environment. The essence of the relationship between managers and employees is a self-evident psychological contract, which is constantly evolving. The activities of employees within and between organizations are becoming more and more "liberalized", and the boundaries of traditional structure, time, region and power are becoming more and more blurred. In the global economy, all enterprises struggling in the competition are downsizing, implementing mergers, transforming mechanisms and relocating, thus forming a newer survival mode. Managers, like employees, have been greatly challenged. Old traditions and systems must be broken, thinking in an unconventional way and cooperating with each other in a brand-new way, so as to truly achieve the same goal and strive for breakthrough results.

(1) Motivation is also a kind of human resource development and the main content of human resource management science. The effect of effective motivation is to improve work efficiency. The development of incentives is different from traditional ideological and political work. Incentive runs through the whole process of enterprise human resource theory, and every incentive activity is a human resource development activity. Therefore, enterprises should always establish the concept of "development", establish an incentive operation mechanism that conforms to the actual situation of enterprises, improve the quality of enterprise people, and fully mobilize the vitality and wisdom of enterprise people. Enterprises should determine the incentive policies suitable for employees according to the differences between their posts and employees.

(2) It is the key to improve the competitiveness of enterprises to establish the incentive concept and master the incentive skills. Enterprises are made up of people, and incentives have special regularity. In order to effectively motivate employees to achieve enterprise goals, managers must understand people's needs and strengths, give them appropriate incentives, and adopt different incentive methods and frequencies for different people. Especially after China's entry into WTO, Chinese enterprises will face global competition. It is urgent to learn and master the correct incentive ideas and methods, and completely liberate and transform from business ideas to enterprise mechanisms.

(3) Motivation should be people-oriented. People are the most important resource of an enterprise. Enterprises should scientifically arrange the most suitable job according to comprehensive factors such as people's ability, specialty, interest and psychological status. Humanized management is a "human problem". People-oriented incentives should fully respect employees' independent choices, and the corresponding incentives are career development and planning management.

(4) Establishing a scientific operating mechanism with equal emphasis on incentives and constraints is an important means to promote the development of enterprises. The law of the development of things is dialectical. In order to improve the efficiency of social and economic activities, we must seriously study the dynamic mechanism to mobilize people's enthusiasm, and to mobilize enthusiasm, we must rely on incentives and constraints. At present, incentives and constraints in enterprises are asymmetric, and emphasizing the supervision of incentives is an important reason. Therefore, it is of great significance to establish an incentive and restraint mechanism that benefits both owners and employees, maximize the enthusiasm and creativity of all kinds of personnel and employees in enterprises, reduce costs and improve efficiency.

Accurately speaking, Zhaopin recruitment belongs to the comprehensive service industry. E-commerce is relatively general, and things related to online marketing are closely related to e-commerce in Otawa, so Zhaopin recruitment can also be considered a little; In addition, consulting is actually a service industry, and every company that provides service solutions has consulting! Zhaopin's recruitment service industry is embodied in its eight services, among which agent recruitment and headhunting are the most direct and significant services, while online recruitment belongs to providing platforms and enterprise recruitment schemes, which are the embodiment of the service industry!