Analysis and discussion on the operation mode of "purchasing by rent" for new energy logistics vehicles

Analysis and discussion on the operation mode of "purchasing by rent" for new energy logistics vehicles

Introduction: The operating modes of new energy logistics vehicles mainly include sales, purchase by rent, financial leasing and comprehensive operation modes, among which the purchase by rent mode has been fully utilized by the market. The following is the new energy logistics vehicle I brought to you? Purchasing by rent? The analysis and discussion of operation mode, I hope to help you.

Purchasing by rent is a way of car rental and also a way of car sales. It is a new mode of buying a car for buying. The financial company or financial leasing company of the manufacturer purchases the car from the car supplier according to the lessee's requirements and choices, and rents it to the lessee for use, and the lessee pays the rent to the car leasing company in installments. In the operation link, there are generally four operation modes: medium and long-term lease, time-sharing lease, directional lease of manufacturers' own logistics, and customization of new energy special vehicles. 20 16 12 2 1 held in Shenzhen? The 3rd China New Energy Vehicle Chief Engineer Technology Summit and the 2nd Docking Purchase Exchange Meeting between Operators and Vehicle Enterprises? The discussion will focus on this issue. By then, the electric vehicle resource network will organize more than 200 logistics vehicle enterprises and operators to discuss? Post-subsidy era? Discussion on operation mode.

1. Why does the new energy logistics vehicle adopt the operation mode of renting and purchasing simultaneously?

Here we have to go back to the comparison between the sales model and the rent-based purchasing model. Why should we adopt the operation mode of purchasing by rent?

(1) Let's talk about the congenital deficiency of the sales model. All factors can be compared with traditional cars.

First, the price advantage is not obvious. As we all know, the subsidy policy for new energy logistics vehicles needs to be adjusted at this stage. The latest news shows that the subsidy policy of this sub-sector has been suspended, and the standards are being formulated, which may land before the end of the year. Because of the adjustment of subsidy policy and recommended catalogue, enterprises are basically in a wait-and-see state, which leads to low production and sales, or even production suspension. Without subsidies, supported by the sum of cost, transportation cost, charging cost and maintenance cost, the cost of new energy logistics vehicles is higher than that of traditional vehicles.

From the current reality, the micro pure electric logistics vehicle has obvious economic advantages, while the light and medium pure electric logistics vehicle has high cost and does not have economic advantages. If the battery price drops by 50%, or the battery life doubles, perhaps the cost of pure electric logistics vehicles will be reduced and the economy will be more obvious. In the absence of subsidies, the cost of pure electric logistics vehicles is obviously higher, and the economic advantage will naturally not be too great. But without subsidies, even if the battery price drops by 50%, the economic advantages of pure electric logistics vehicles are not obvious.

In this way, when consumers buy a car, they will choose those models that are quick and convenient to maintain. Instead of waiting for a long time to repair the car and delay your business.

Fifth, from the logistics industry user groups, most of its consumer groups are low-and middle-income people, and a small number are high-income people. So, most of it won't be because of a so-called? Environmental protection? And to buy a new energy logistics vehicle with high cost, low cruising range, difficult charging, unreliable quality and poor after-sales service.

(2) Why does the rent-and-purchase model work temporarily?

Is it used in this? Temporary? This word, because this model is doing well at this stage, remains to be discussed as to whether to make money or not. From the visit of the electric vehicle resource network to the relevant operators, this model has the shortcomings of high operating cost and long recovery cost cycle. However, it also has its advantages to make up for its shortcomings. Why does the rent-and-buy model work temporarily?

First, by buying cars by stages, users can save upfront expenses such as down payment, a lot of taxes and fees, insurance, etc. for individuals and enterprises, win more free funds for individuals and enterprises, and be more easily accepted by users with poor economic level, thus reducing the economic burden of users. For enterprises, it does not occupy the enterprise credit line, does not enter the enterprise assets and liabilities, and reduces the financial pressure of enterprises.

Second, in the case that the vehicle payment has not been paid off, the owner has only the right to use, but no ownership. At this time, consumers can take their cars on the road as long as they pay a certain deposit and a certain rent on time every month to meet the requirements stipulated by the state. The procedure of purchasing by rent is simple and convenient, and it usually takes 2~3 working days from the application of the customer to the completion of various procedures. Pick up the car for a week at most. After the user's rent expires, the user has the right to decide whether to buy a car. In this way, the money that users should have used for down payment can be used for other investments.

Third, compared with long-term rental, time-sharing rental mode can maximize the efficiency of vehicle use and is more convenient. According to some operators, the traditional long-term rental mode and maintenance fees limit customers' better use, and most of the cars of some logistics enterprises are idle. Short rent model can improve car efficiency.

Fourth, users don't have to worry about maintenance, car washing, charging and other issues during the lease process. According to the quality assurance requirements, we basically provide a five-year or 200,000-kilometer warranty.

Second, how does the pure electric logistics vehicle operate in the mode of renting and purchasing?

(1) Pure electric logistics vehicle rental enterprises have established mutually beneficial cooperative relations with pure electric logistics vehicle manufacturers, such as Chongqing Yitong and Chongqing Ruichi, subway car rental and Chongqing Ruichi, Henan Yiwei and SAIC Datong, Wanxing Chuangzhi and Dadi Ark, Blue, Green and Dadi Ark, and Minfuwo can establish cooperative relations with Dongfeng Teqi. They are customized by manufacturers and enjoy preferential prices and services from the main engine factory.

(2) At this stage, the pure electric logistics main engine factory has a tendency to deploy leasing companies throughout the country, and seize the market through its own advantages, including stores, prices and after-sales service. Through the customer resources of 4s stores, the model of both rent and purchase is implanted. But at present, the most common form is the one described in II (1), because they are more professional than OEM. Under normal circumstances, all pure electric logistics vehicle operators and dealers set up points all over the country to establish mutually beneficial relations with OEMs and charging pile operators. The charging problem has been solved, the procurement and after-sales service have been solved, and the vehicle sales channels have also been solved.

(3) Pure electric logistics vehicles attract consumers through lease purchase modes such as down payment, lower car purchase price and excellent service, so as to ensure consumers to use them more smoothly. Users in the use process, operating dealers to provide charging, maintenance, repair and other after-sales services.

Third, the calculation method of pure electric logistics vehicle rent.

(1) users of pure electric logistics vehicles need to pay a certain deposit, usually 0.20% ~ 50% of the bare car price, and then pay the rent to the operating dealers in proportion every month until it is paid, and the vehicles can be owned by themselves.

For example, in Shenzhen: Beiqi Wangwei: deposit 1 10,000 yuan, and monthly rent is 2,380 yuan. Auto insurance will be provided for three years, and the insurance will not be included in short rent since one year. A one-time purchase requires a one-time payment of 58,000 yuan; Ruichi EC35: deposit 10000 yuan, monthly rent is 2680 yuan, starting from one year in short rent, excluding insurance. Ruichi EK05: deposit 1, 000 yuan, monthly rent 1, 600 yuan excluding insurance, 1, 900 yuan including insurance. The annual rent in short rent is 1680 yuan, which is covered by insurance.

The monthly rental price under the mode of simultaneous rental and purchase is mainly determined according to the rated cargo capacity and cruising range. For example, different models of Chongqing Ruichi, with rated cargo of 560kg and cruising range of 160km, have a monthly rent of 1899 yuan. The rated cargo is 600kg, cruising range is 120km, and the monthly rent is 2099 yuan. The rated cargo capacity is 800kg, the cruising range is 100km, and the monthly rent is 2399 yuan. The rated cargo is 700kg, the cruising range is 260km, and the monthly rent is 2699 yuan.

(2) According to the usual calculation method:

A. car price down payment = cash car purchase price? (The down payment ratio is 20%? 80%);

B total down payment = down payment+insurance premium+license fee;

C loan amount = cash purchase price-down payment;

D. The calculation formula is: repayment amount per installment = loan principal/number of repayment installments;

E. Interest payable per installment = remaining principal of last month? Monthly interest rate of loan.

Fourth, the problems and difficulties in renting and purchasing pure electric logistics vehicles

(1) emphasizes small profits but quick turnover by renting and purchasing, and wins by quantity. Therefore, enterprises must make a fuss about sales volume, otherwise it will affect the rate of return. Gross profit margin includes the capital cost and management cost of the enterprise, which is generally around 15%. According to the current market survey and analysis, the sales channels of many enterprises are limited to the traditional model, and it is urgent to expand the sales channels.

(2) In this mode, the operating cost is huge, and the main cost is used for buying a car, building piles, wages, maintenance, battery replacement and residual value management. A. Although the OEM provides certain price concessions, some enterprises require operators to pay some subsidies in advance. In the case of no subsidy, the financial pressure of enterprises is huge, and the procurement cost increases. However, if subsidies are paid in advance through the OEM and preferential car purchase prices are given, the cost of car purchase may be reduced. B. Most operators and dealers of new energy logistics vehicles are also charging pile operators, such as ground rail, Picea Wisdom, Eight Horse Car Rental, Fu Min Woneng, etc., all of which have built their own charging piles, developed charging apps, and some have mobile supplementary trams, which increased the investment cost. If the distribution of charging piles is handed over to a third-party charging pile operator, the investment cost will be greatly saved. C. Because the aftermarket system of new energy vehicles is not perfect, the maintenance needs technicians from the main engine factory and related parts manufacturers, and the maintenance cost is high. In particular, replacing batteries, motors, controllers and chargers is costly. D. Residual value management in the new energy vehicle industry has always been a hot topic, such as the cascade recycling of power batteries and the second-hand market of new energy vehicles, which are all problems that need to be solved.

Summary: In the case that the sales model of new energy logistics vehicles cannot be broken, this model of purchasing by rent can avoid the disadvantages of the sales model. At this stage, if we can better solve the huge economic pressure brought by operating costs, this model will work temporarily.

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