What industries are suitable for advertising on WeChat Moments?

How to place ads in WeChat Moments

How to place ads in WeChat Moments

How to place ads in Moments

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How to place ads in Moments

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WeChat Place ads in Moments

How to do ads in WeChat Moments

WeChat advertising currently has 32 first-level industry categories open, each first-level category and the second-level categories it contains As shown below:

Real estate category:

Real estate, real estate agency, and real estate platform enterprise entities.

For example: Poly Real Estate, Sino-Ocean Real Estate, Agile Real Estate and other brands.

Clothing, shoes and bags:

Including business entities in the categories of men's clothing, women's clothing, clothing accessories, home clothing, shoes and bags.

For example: Hongdou Clothing, Heilan Home

Skin care and cosmetics category:

Including corporate entities in the categories of skin care cosmetics and beauty tools.

For example: L'Oréal, Estee Lauder

Furniture and home decoration category:

Including business entities in home decoration and building materials, residential furniture, home accessories, home textiles, and decoration design.

For example: Red Star Macalline, Qijia.com, Xiyingmen and other brands.

Transportation category:

Includes air transport, railway transport, road transport, and water transport enterprise entities.

For example: Spring Airlines, China Southern Airlines

Education and training category:

Including basic education, language training, academic training, and study abroad enterprise entities.

For example: Wall Street English, New Oriental

Financial category:

Including banks, credit cards, accounting tools, trusts, stocks, funds, securities, and insurance companies main body.

For example: Shanghai Pudong Development Bank, China Minsheng Bank, China UnionPay, Ping An and other brands.

Tourism category:

Including tourist attractions, travel agencies, and tourism OTA platform enterprise entities.

For example: Airbnb, Tuniu, Ctrip and other brands.

Maternal and infant categories:

Including parent-child communities, children's clothing and shoes, maternal and infant products, baby food, children's toys, pregnancy care, and maternal and infant comprehensive e-commerce enterprise entities.

For example: Wyeth, Mummy Baby, Beibei, Miya Baby and other brands.

Automobile category:

Includes automobile brands, other non-motor vehicles, automobile supplies, automobile services, second-hand car operations, and travel service enterprise entities.

For example: BMW China, Bentley Motors China, Autohome, Tuhu Car Maintenance Network and other brands.

Daily necessities category:

Includes business entities in the categories of household necessities, toiletries, and daily necessities.

For example: Head & Shoulders, Omo, Gillette and other brands.

Software application category:

Including office software, system software, wifi, weather and calendar software applications.

Business services:

Including IT services, exhibition layout, recruitment and headhunting business entities.

For example: Shenzhen-Hong Kong Bi-City Biennale, Harbin Auto Show

Life services:

Including daily peripherals, ticket booking, pet services, beauty salons, Business entities in sports and fitness, housekeeping services, department stores, property services, and logistics services.

For example: Pizza Hut, Wangfujing, FamilyMart and other brands.

Food Category:

Including business entities in the snack food, grain, oil, rice and flour condiments, prepared drinks, fresh food, and alcoholic beverages.

For example: Coca-Cola, Luzhou Laojiao, Yili, Yida and other brands.

Digital home appliances:

Including computers, mobile phones, photography, digital accessories, office equipment, office supplies, electronic education, smart equipment, and large appliances.

For example: Dell, VIVO, Samsung, Canon and other brands.

Website portal category:

Including news portals and information community websites.

For example: Tencent News, Douban

Cultural and entertainment categories:

Including books, periodicals, audio and video, online auditions, film and television programs, TV stations, dubbing, animation, and music companies main body.

For example: Tencent Pictures, Weipiaoer, Jiangsu Satellite TV, Mango TV and other brands.

Game categories:

Including role-playing, strategy, sports, chess and cards, music, business simulation, leisure, puzzle, development, fighting, adventure, cards, and racing. game.

Such as: Tiantian Cool Run, Sky Change, King of Glory and other games.

Sports and outdoor products:

Including sportswear, shoes and bags, outdoor equipment, fitness training, and sporting goods business entities.

For example: Nike, Adidas, New Balance, Xtep and other brands.

Government agencies:

Including government agencies, associations, public welfare and other entities.

For example: local *** Youth League, local tourism bureau

Self-media category:

Including science, education, culture, society, fashion and beauty, parent-child care , food, cars and real estate, life, sports, tourism and other self-media.

For example: self-media such as Yitiao, Food Station, After You Have a Car, etc.

Comprehensive e-commerce category:

Including self-operated e-commerce and third-party e-commerce platforms.

For example: JD.com, Vipshop, Secoo and other brands.

Virtual category:

Including communication, broadband, mailbox and other value-added telecommunications operators, virtual services.

For example: Telecom, Great Wall Broadband, QQ mailbox and other brands.

Watches and watches and jewelry:

Includes companies in the watch and jewelry categories.

For example: Chow Sang Sang, Tiffany & Co.

Marriage services:

Including wedding services (including wedding photography), online dating platforms and other entities .

For example: Baihe.com, Century Jiayuan

Retail department store category:

Including supermarkets, comprehensive supermarkets, and warehouse-type membership stores.

Such as: Wal-Mart, Carrefour, Metro, etc.

Catering and food categories:

Including baked desserts, casual dining, fast food, formal meals (including Western food, hot pot, Japanese Korean cuisine, etc.) enterprise entities.

For example: BreadTalk, KFC, McDonald's, Haidilao, Busan Cuisine, etc.

Four new industries will be opened for public account advertising, and the opening of Moments will be temporarily suspended. First- and second-level categories As follows:

Safety and security category:

Including business entities such as anti-theft alarm, security and security, police equipment, access control and attendance, traffic firefighting, etc.

For example: safe

Legal services:

Including judicial appraisal, notarization, law firms and other entities.

Industrial and agricultural categories:

Including energy materials, industrial engineering, agriculture, forestry, animal husbandry and fishery and other business entities.

Energy saving and environmental protection:

Environmental protection entities including pollution treatment, waste recycling, energy-saving equipment, environmental assessment, environmental protection equipment and other large-scale commercial equipment.

In industries that are not in the above list, ads in Moments are currently not allowed, such as gambling, stocks, medical beauty industry, Internet finance and other industries.

Even if you fall into the above categories, you must provide business qualifications, such as business license, organization code, public account, legal person ID card, etc.

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