The Development Course of Zhongshan Hayes Furniture Company

★ 197 1 year, the four founders of Hayes Furniture, with their dreams and Qi Xin's cooperation, set up Helemen Furniture Decoration Company (the predecessor of Hayes Furniture) in Wuzhou Building, North Point, Hong Kong, and started a hard pioneering course.

★ 1972, the founder of Hayes Furniture seized the opportunity and started to open several branches in Hong Kong. In the same year, he opened an independent furniture factory and started mass production.

★ 1976, Helemen Furniture (predecessor of Hayes Furniture) has successively opened branches in various prosperous areas of Hong Kong. There are many branches in Kowloon, Nathan Road and Sawyer Road in Hong Kong, and the development model of chain operation has been initially realized.

★ 1982, Helemen Furniture (predecessor of Hayes Furniture) participated in the Hong Kong Furniture Exhibition for the first time.

★ 1983, the overall sales performance of Helemen Furniture (predecessor of Hayes Furniture) reached a new high, and chain stores continued to expand to Hong Kong Island, New Territories, Tuen Mun, Tai Po and other regions. With the opening of the twelfth branch, the company has entered a new stage of development.

★ 1984, after more than ten years of development, Helemen Furniture (the predecessor of Hayes Furniture) has become a furniture enterprise integrating manufacturing and sales in Hong Kong at that time. The founder of Helemen Furniture, adhering to the dream of starting a business, established "Hong Kong Hayes Furniture Manufacturing Co., Ltd." to enter overseas markets and continue the new course of starting a business. The name "Four Seas" means "extending in all directions and letting all rivers flow into the sea" to express the founder's desire to provide high-quality furniture from all over the world to thousands of households. "Today's four seas add beauty to your life!" It became a well-known advertising language for Hong Kong people at that time.

★ 1987 With the great opportunity of reform and opening up and the strong support of Zhongshan governments at all levels, the founder of Hayes Furniture resolutely decided to return to his hometown to invest and establish China Zhongshan Hayes Furniture Factory, becoming one of the earliest foreign-funded enterprises in Banfu Town.

★ 1987, Mr. He Zhiming, chairman of Hayes Furniture, hired a number of professionals from Hong Kong as technical guidance to train furniture manufacturing talents, and formed the management team of Zhongshan Hayes Furniture Factory with Mr. He Zhiwei, Mr. He, Mr. He Zhihao and Mr. Wang, who traveled between Hong Kong and Zhongshan to start a second business in Chinese mainland.

★ At the beginning of the second venture, Zhongshan Hayes Furniture Factory was responsible for furniture manufacturing. Products are sold to Hong Kong and resold overseas through Hong Kong Hayes Furniture Company. Due to the frequent information exchange between the two places, with the strong support and help of Banfu town government, Hayes obtained the right to use an international telephone line to directly contact the outside world (at that time, Banfu town post and telecommunications sub-office only had four external telephone lines), which ensured the smooth information exchange. This direct dial telephone line contributed to one order after another, which played a very important role in the initial development of the company.

★ 1989, Mr. He Zhiwei, then the factory director, led the first batch of pioneering teams of Hayes Furniture to forge ahead and work hard in a tough environment, from recruiting employees to training posts, from product manufacturing, factory management to market development, and initially realized the rapid expansion of the factory.

★ 199 1 year, "Zhongshan Hayes Furniture Factory" was officially renamed as "Zhongshan Hayes Furniture Manufacturing Co., Ltd." and began to sell furniture in China, opening direct stores in Beijing, Shanghai, Guangzhou, Jinan, Changsha, Wuhan and other big cities.

★ 199 1 year, Hayes Furniture adjusted its sales strategy, expanded its domestic sales channels, and took the lead in opening the first shop-in-shop in Guangzhou Friendship Store, fully drawing lessons from advanced marketing methods in Hong Kong, guiding production by demand, and realizing the operation mode of fixing production by sales.

★ 1992, Hayes Furniture seized the opportunity and made persistent efforts to open a second branch in Guangzhou Huasheng Shopping Mall to expand the domestic market.

★ 1993, Hayes furniture accelerated its development, opening the third, fourth and fifth branches in Beijing Yansha Friendship Mall, Shanghai Friendship Company and Shanghai Oriental Commercial Building respectively, and then opening branches in Jinan, Changsha, Wuhan and other cities to comprehensively expand domestic sales channels.

★ In the early 1990s, the motherland entered a new period of reform and opening up, and international trade showed a good trend of prosperity. Hayes Furniture, which has accumulated nearly 20 years' experience in furniture manufacturing, has participated in China International (Guangzhou) Furniture Fair for 2 consecutive years since 1989, so as to seize the opportunity of reform and opening up and open up overseas markets.

★ 1989, Hayes Furniture participated in the earliest professional furniture (Guangzhou) Expo in China with new products for the first time. At the exhibition, the new products of Hayes Furniture were recognized by industry experts and praised by overseas buyers.

★ 1996, Hayes Furniture cooperated with foreign furniture design institutions and domestic universities to launch the "Kafenda" brand. After years of cultivation, "Kafenda" has a high reputation at home and abroad, and first-and second-tier cities across the country have established brand stores and built good sales channels.

★ 1997, Hayes Furniture participated in China International Furniture, Lighting and Woodworking Machinery Exhibition. The new furniture displayed by the company has won unanimous praise from customers and won the product gold medal awarded by the exhibition.

★ In 2003, Hayes timely adjusted its strategy, implemented diversified development, invested in Hayes Commercial Center and Hayes Hotel, and effectively extended its corporate brand. Hayes' bold attempt to invest in commerce and hotel industry fully developed Hayes' innovative spirit and promoted the development of furniture industry.

★ In 2005, Hayes Commercial Center and Hayes Hotel were completed and opened, integrating shopping, catering, entertainment and leisure, becoming the first commercial service center in Banfu Town.

★ In 2004, Hayes Furniture participated in China International (Guangzhou) Furniture Exhibition with the new product Kafenda. After years of cultivation, "Kafenda" brand has been recognized by domestic distributors and started to enter the fast lane of development.

★ In 2007, after Kafenda, Hayes Furniture launched its second independent brand-Italian postmodern style "Aozhuo". After years of cultivation, this brand has become another unique brand in the domestic furniture industry.

★ In 2009, Hayes Furniture participated in the Canton Fair with a brand-new image, with a flood of guests. At the booth, four seas furniture brands "Kafenda" and "Aozhuo" series of new products were highly praised by professional buyers.

★ In 2009, carrying the dream of Hayes Furniture to build its own brand, the third independent brand "Twelve Oaks Garden" was grandly listed. At the brand launch conference held by the company, "Twelve Oaks Garden", as an American classical furniture brand, has been unanimously recognized by people in the industry for its fresh and elegant style.