What is car telemarketing and how to do it well?

Automobile telemarketing means that communication is the main means, with the help of Internet, fax, SMS, mail delivery and other auxiliary means, customers are directly contacted in the name of the company through special telemarketing numbers, and the main marketing processes such as automobile promotion, consultation, quotation and confirmation of product trading conditions are completed by using the company's automated information management technology and professional operation platform.

Automobile telemarketing skills

1, car telemarketing only relies on voice to transmit information.

Car telemarketers can only rely on "listening" to "see" all the reactions of prospective customers and judge whether the sales direction is correct. Similarly, potential customers can't see the body language and facial expressions of telemarketers on the phone. Potential customers can only judge whether they like this salesperson, whether they can trust this person and decide whether to continue the call by the voice heard and the information sent by this salesperson.

2, car telephone sales staff must arouse the interest of potential customers in a very short time:

In the process of telemarketing, if there is no way to interest prospective customers within 20~30 seconds, prospective customers may terminate the call at any time, because they don't like to waste time listening to things that have nothing to do with them unless the call makes them profitable.

3. Car telemarketing is a process in which you come and go;

The best sales process is that telemarketers talk about13 of the time and prospective customers talk about 2/3 of the time, which can maintain a good two-way communication mode.

4. Car telephone sales are perceptual sales rather than completely rational sales.

Telemarketing is an emotional sales industry, and salespeople must work harder at the "emotional end". First of all, they should impress customers with rational information to strengthen the perceptual sales level.