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What's the difference between planning department and marketing department? Expert advice!
1. Achieve the enterprise sales target.
2. Make and implement the sales plan.
3. Sales management; The formulation and implementation of sales policies and the management of sales personnel.
4. Market research and market forecast.
5. planning.
6. Monitoring and evaluation of sales work.
Second, the responsibilities of the marketing manager
1. Obey the superior leader and finish the assigned tasks on time.
2. Be fully responsible for the daily management of the marketing department.
3. Formulate sales policies and sales plans (year, quarter and month).
4. Organize and guide the work of sales staff and evaluate their performance.
5. Supervise sales, deal with customer problems, audit business departments and establish information feedback system.
6. Summarize the work regularly and submit the work report to the factory director.
7. Market development.
8. Reflect on the shortcomings in the work and constantly adjust the sales policy, management system and sales plan.
9. Lead to carry out market research, market forecast and planning.
10. Coordinate the relationships among ministries and between ministries and other ministries.
1 1. Other temporary jobs.
Three. Responsibilities of Assistant Marketing Manager
1. Obey the leadership of the marketing manager and complete the assigned tasks on time.
2. Assist the marketing manager in daily management.
3. Assist the marketing manager to formulate sales policies and sales management systems.
4. Review business units.
5. Responsible for guiding market supervision, dealing with customer problems, establishing information feedback system, market research, forecasting and planning.
6. Coordinate the relationship between internal departments and headquarters and other departments.
7. Other temporary jobs.
Four. Responsibilities of market investigators
1. Obey the leadership of the marketing manager and complete the assigned tasks as required.
1. Investigate the products of this enterprise: efficacy, quality, brand, packaging and production cost; Current price policy and price management system; Market share and sales volume of products; Advertising, promotion, public relations strategy and distribution channels; Raw material supplier survey and price survey; Investigation on marketing performance evaluation.
3. Investigation of competitive enterprises: efficacy, quality, brand, packaging and production cost of products; Price policy, promotion investment, distribution channel, market share.
The orientation of national policies and regulations, the direction and investigation of medical reform.
5. Market development trend and overall characteristics investigation.
6. Investigation on the demand characteristics of hospitals, doctors and patients.
7. Investigate the development direction of new products and technologies.
⒏ Investigation on the credit ability of dealers (which can be completed by salesmen).
(9) Establish an intelligence gathering network.
Establish information database and file management system.
(1) Organize, analyze and scientifically predict survey data, and submit survey reports regularly.
5] Keep business secrets.
⒔ Other temporary jobs.
Verb (abbreviation for verb) Responsibility of business sponsors.
1. Complete the sales tasks assigned by the marketing manager, and be responsible for the development, drug supply and payment of hospitals within the jurisdiction.
4. Coordinate the relationship between enterprises and hospitals, doctors, pharmacies and purchasing, as well as the relationship between enterprises and distributors, distributors and hospitals to ensure smooth and stable sales channels and accurately grasp drug sales.
3. Make a monthly sales plan and report it to the marketing manager, and assist the marketing department to make a phased sales plan.
2. Feedback the market information in time and put forward reasonable suggestions to the marketing department.
5. Abide by the enterprise sales management system, obey the leadership of the marketing manager, and cooperate with other relevant departments and personnel.
Keep the business secrets of the enterprise.
Before leaving the job, collect the payment for the products you are responsible for selling, and complete all work handover.
⒏ Publicize, introduce and promote enterprise products (medical, pharmaceutical and commercial), and establish a good product image, brand image and corporate image.
Be responsible for the drugs sold.
The responsibility of intransitive verb planners
1. Obey the leadership of the marketing manager and complete the assigned tasks as required.
Establish long-term development strategic planning, formulate short-term and medium-term business planning, and put forward suggestions and opinions for decision-making level.
3. Put forward plans for marketing policy management such as marketing, product development, promotion, advertising, public relations, distribution channel management, salesman management and price management.
4. Establish enterprise identification system (CIS).
5. Participate in and guide market research and information collection.
Put forward suggestions on management policy adjustment and system innovation.
7. Provide emergency solutions for new problems in business activities.
⒏ Keep business secrets.
Pet-name ruby other temporary work.
Seven. Responsibilities of customer file managers
1. Obey the leadership of the marketing manager and complete the assigned tasks as required.
3. According to the customer information fed back by the salesman and verified by the marketing supervisor, the customer file is established according to the customer file management system.
3. Strictly keep business secrets.
2. According to the information provided by the information feedback manager, marketing director and sales staff, update the customer files in time.
5. Customer profile evaluation, timely and accurately provide the basis for the marketing manager. (Or: Non-cash transactions have to go through the "signature" procedure)
6. Other temporary related work.
Eight, information feedback management responsibilities
1. Obey the leadership of the marketing manager and complete the assigned tasks as required.
4. Receive business and hospital customers and answer their questions.
3. Deal with customer dissatisfaction, report to the marketing manager and coordinate with relevant departments to deal with and solve problems.
Always keep in touch with salesmen and customers, and deal with the problems of business personnel in the sales process in time.
5. Collect information about sales policies, sales strategies and management systems of business personnel and customers.
6. Establish information feedback database and information feedback notification system.
⒎ Regularly summarize and sort out the collected feedback information, prepare a report and report it to the marketing manager and the factory director.
⒏ Keep business secrets.
Pet-name ruby other temporary work.
9. Responsibilities of market supervisors (information feedback personnel may be concurrently employed or merged)
1. Obey the leadership of the marketing manager and complete the assigned tasks as required (or be directly responsible to the factory director).
2. Supervise and evaluate the actual implementation of sales policies and the economic behavior of sales personnel, which is one of the bases for the marketing manager to evaluate the performance of sales personnel.
3. Evaluate the credit status of business customers and visit them regularly.
4. Responsible for the supervision and implementation of feedback information processing and settlement.
5. Have the obligation to inherit, help and lead the ability training of market development and sales personnel.
[6] Go deep into the market for investigation on a regular basis, and submit the investigation report to the marketing manager and the factory director.
Keep business secrets.
⒏ Other temporary related work.
X. responsibilities of delivery (back office) personnel
1. Obey the leadership of the marketing manager.
4. Strictly implement the delivery management system.
3. Be responsible for distributing relevant instructions, documents and materials of the marketing department to district managers and sales personnel.
4. Deliver the goods according to the invoice stamped with the special seal for delivery and signed by the head of the marketing department.
5. Establish the account of delivery and return, and deliver the goods to the designated market in time according to the instructions of the marketing manager and assistant.
Before delivery, check the delivery variety, specification, quantity, delivery unit and address according to the sales contract, and deliver the goods on time, in quantity, in time and accurately after verification.
Once the goods are delivered, they should be registered according to the copy of the freight receipt (the delivery note signed by the customer should be delivered by the factory), and the waybill should be sent to the customer in time, and the salesman should be informed at the same time.
⒏ Retrieve all kinds of returns in time, register and record the reasons in detail.
Pet-name ruby invoice should be signed by the salesman, especially when there is no sales contract.
⒑ Organize the original documents into volumes on time every month and file them for management.
(1) Submit a written report on monthly delivery and inventory to the marketing manager and assistant on 26th of each month.
5] do a good job of telephone registration in the marketing department.
⒔ Keep business secrets.
5. Other temporary jobs.
XI。 Responsibilities of counting personnel
1. Obey the leadership of the marketing manager.
1. Fill in the purchase requisition (or invoice) according to the variety, specification and quantity specified in the sales contract, and report it to the person in charge of the marketing department for approval after being signed by the salesman.
3. The cash spot business should pay the payment in the financial department, and then issue the product allocation form with the cash receipt certificate issued by the financial department; Or issue the ticket first, accompanied by a special person in the finance department, and deliver the goods after receiving the goods.
4. Establish and improve various accounts, and set up general ledger and subsidiary ledger respectively. Classify and manage existing customers according to the Management System of Customer Credit Ability Classified Files.
5. Check with the financial department every ten days to keep abreast of the payment situation; Keep abreast of product inventory.
Submit a written report on the delivery, inventory and payment of the month to the marketing manager and assistant on the 25th of each month.
Organize original documents and contracts on time once and every month, bind them into volumes and file them for management.
⒏ Fill in bills and registration accounts, and the handwriting shall be neat, clear and accurate, and shall not be altered at will.
(9) Keep business secrets.
⒑ Other temporary jobs.
Responsibilities of the planning department
Assist the operation director to formulate the business strategy of the commercial building and submit the business strategy plan (short, medium and long term);
Responsible for the overall publicity, packaging and decoration of commercial buildings;
Plan and organize the implementation of various business activities of the enterprise (including promotional activities with merchants), shape the corporate image, and improve the visibility and reputation of the enterprise;
Maintain good working relationship with various media and advertising companies, and be responsible for the planning and implementation of advertisements in the trade city.
Timely feedback the operation of shopping malls, do a good job in information collection, transmission and exchange, and do a good job in monitoring and information feedback of other similar market operations.
Communicate with the floor managers of the Trade City in time and effectively to solve the planning problems involved in the business process.
Responsible for collecting newspapers, samples, monitoring and monitoring TV and radio.
Responsible for establishing and maintaining the distribution network of publicity materials to ensure the timely and accurate release of publicity materials.
Regularly check the release of body and outdoor advertisements, and solve problems in time when found.
Haisheng Clothing Commercial Building-Responsibilities of Planning Department
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