Sell classic entrepreneurial stories, the most classic entrepreneurial story cases.

Entrepreneurship is playing an increasingly important role in promoting scientific and technological progress and economic growth. In all countries of the world, entrepreneurship has become the driving force of economic growth? Engine? . Below I will answer the classic business story of sales for you, hoping to help you.

Selling classic entrepreneurial stories 1

Girls earned 6.5438+0.6 million by selling garbage online.

She has more than 40 employees and can sell more than 8,000 bags a month? The best garbage? Excluding employee salaries and other expenses, the monthly net income is as high as 60 thousand yuan. Three short years have passed? Selling garbage? For the white-collar decompression, the girl easily accumulated 6.5438+0.6 million yuan of wealth. Speaking of his career, Yang Li looks proud: he can make others happy and make money. Is there a more exciting career in the world?

Why not sell it to white-collar workers? Rubbish?

Yang Li, 26, is a lively girl in Hefei. After graduating from a business school in Shanghai, Xiao Yang successfully found a marketing job in a Taiwan-funded company in Pudong.

After work, Yang Li found that in Shanghai, where there are many white-collar workers and the pressure is high, why not open a white-collar decompression shop? If you put some smart daily necessities in the office and bedroom of white-collar workers, it can not only create a relaxed and interesting atmosphere, but also relieve the work pressure.

In March 2009, after Xiao Yang resigned, he raised 65,438+million yuan to open such a physical store in Huaihai Road. However, due to the lack of popularity at the beginning of the opening, the business was very deserted, which made Yang feel a headache. One day, Xiao Yang happened to pass by a lottery station, and the owner's words woke her up. The boss said: Because you never know what shape it will be after shaving, this temptation is the most attractive. ?

The speaker has no intention, but the listener has intention. When she came back, she searched online and found a good idea. A long time ago, new york merchants put out-of-season inventory goods or a small amount of high-grade goods into garbage bags, and named them without revealing the contents of the goods during the transaction? Rubbish? Sell at a very low price. And many buyers, because they don't know what's inside, feel mysterious, and when they open the package, they often have a sense of freshness and excitement immediately. Yang Li thinks this sales method is quite interesting.

After careful consideration, Yang Li came up with an idea. She began to run to some manufacturers and found some low-priced tail orders and foreign trade goods. These things are of good quality, and the purchase price is less than half of the market price. Undoubtedly, buyers can get huge benefits.

I am not selling goods, I am selling surprises.

After finding something, Yang Li put out a special advertisement in Taobao shop: There is such a mysterious gift, you don't know what it is or whether it is needed, but you know, there may be a 50% surprise. So interesting? The best garbage? Dare you buy it?

Soon, right? Adventurer? Come and fight. That is a very fashionable girl from Jinan who works in a joint venture company. First, she asked Yang a question: What makes you know that you will surprise others? Yang Li said? Life is full of unknowns, when you wait? Rubbish? In the next few days, your mood will be full of beautiful expectations. Maybe you will scream with excitement at the moment you open the package. ? Yang Li said that all his things are exported from foreign trade scraps and the quality is absolutely first-class. Whether buyers like them or not depends entirely on their hobbies, emotional appeal and quality of life. ? For the record, every package? Rubbish? Are they all imitating American sales methods? The computer automatically draws lots to distribute goods. If you are not lucky, you may receive a real bag of garbage. But this probability is smaller than winning the 5 million prize. ? Finally, the customer immediately booked a 288 yuan? The best garbage? .

From now on, a bag? Unknown content? what's up Rubbish? Began to fly to Qingdao, Dalian, Nanjing, Guangzhou, Harbin and other cities, becoming a large part of white-collar workers after intense work? Laugh? .

The garbage sold online by Yang is divided into big bags and small bags, among which the mini garbage bag is 88 yuan, the fine garbage bag is 288 yuan, the big garbage bag is 488 yuan, and the largest bag is 988 yuan. 8 yuan's Big Mac is super rubbish. In addition to the main foreign trade goods, there are some samples, seasonal products, unsalable high-grade goods, and even some products that have never been put on the shelves.

According to lifestyle classification, garbage types are: Lohas, various houses, literary fans, workaholics, backpackers, anime fans, American dramas, original ecology and so on. , per pack? Rubbish? The content is different. Although white-collar workers don't know what they can buy, it is this challenging shopping method that fills them with curiosity, thus detonating a strong desire to buy. In just seven months, Yang Li earned more than 200,000 yuan.

Selling classic entrepreneurial stories 2

From playing cotton lang to? Button king?

Wang Yongzheng, a native of Shenjiang Village, Qiaotou, Yongjia, was born in 1940. He was a soldier when he was 18 years old. He came back from the army to make a living by playing cotton 13 years. 13 years Tan Mianlang's career is naturally full of hardships, but these hardships have made his future life and career. Because he had the qualification of playing cotton lang, he later set up a factory as a supplier in the village. 100000 supply and marketing army? In a few years, he traveled to 3 1 provinces and cities all over the country, and seized the opportunity in his travel around the world. 1979 He bought a batch of buttons from other provinces and set up a stall to sell them in the town. Since then, the bridgehead has risen, making this small mountain village a success? The largest button market in the east? And the scenery of Wenzhou, one of the 30 economically strong towns.

Wang Yongzheng also grew up step by step in the rise of Qiaotou, from Mianmianlang to the first generation of entrepreneurs after the reform and opening up in Wenzhou, and was praised as? Button king? First, Qiaotou Baiyun Shoes and Clothing Button Factory, then went to Beijing to contract the counters of Xidan Shopping Mall, and then used Xidan to attack the city and sell buttons all over Beijing, Shanghai, Tianjin, Shenyang, Wuhan, Guangzhou and other big cities? Kingdom? . After that, he went abroad and founded Kang Yong Button Company in Los Angeles.

Wang Zhentao:

Renovating Wenzhou leather shoes

Wang Zhentao, Chairman and President of Wenzhou Aokang Group, worked as a carpenter for 3 years and sold for 5 years. 19.883 million started and founded the predecessor of Aokang Group? Yongjia county aolin shoe factory. After 17 years' efforts, he developed a small family workshop into a top private enterprise in China 100 with annual sales income exceeding1800 million yuan. 1999, Wang Zhentao set fire to thousands of pairs of inferior leather shoes produced and sold by illegal foreign manufacturers who counterfeit Aokang brand from all over the country, thus rehabilitating Wenzhou leather shoes.

Aokang Group is one of the largest enterprises in China's footwear industry at present, with five overseas branches. Together with Bishan County, Chongqing, Aokang Group has established? Western shoe capital? .

Wang Zhentao cares about charity and has donated hundreds of millions of yuan to the society. China Charity Ambassador? The reputation of. In 2005, it invested 20 million yuan to set up a national individual charity foundation? Wang Zhentao Charity Foundation? This is the first private non-public charitable foundation of private entrepreneurs in China and the largest charitable foundation in China.

Hu Chengzhong:? Diversification and specialization? A good cook.

1984,? Tailor origin? Hu Chengzhong, his younger brother and friends jointly raised 50,000 yuan to establish the "Exquisite Kai Guanchang". This is the predecessor of today's Delixi and Zheng Tai Group. Before the company made money, Hu Chengzhong and his partners raised huge sums of money to set up the first thermal relay testing room for private enterprises and obtained the first production license. Once a small family workshop, it has now grown into a national large-scale industrial enterprise, and its comprehensive strength ranks among the top 500 private enterprises in China.

In June 2007, Delixi Electric Co., Ltd., a Sino-French joint venture, was formally established. With a total investment of 65.438+0.8 billion yuan, it is the largest foreign investment contract in Zhejiang Province.

Hu Chengzhong or fuck? Diversification and specialization? A good cook, guided by the trend, expands his main business.

In 2003, Delixi entered the northwest and took control of state-owned companies such as Xinjiang Passenger Transport Company. In 2004, Delixi established Demei Aoxiang Investment Co., Ltd. as a joint venture with Beijing Wu Mei, Anhui Nanxiang and Hebei Xinao, building brilliant markets in more than ten cities and entering the trade and logistics industry.

Subsequently, Delixi set foot in renewable resources, environmental protection engineering, energy exploitation, private equity funds, IT industry and other fields. In his view, a good tailor should not only know how to make a tunic suit, but also learn how to make a suit.

Sales classic entrepreneurial story 3

Triple jump?

1, bold, high starting point, just started.

Honesty requires a great teacher to make a great apprentice.

1988, at that time, Jincheng Building, the most prosperous business district in Dongmen, just had a pavement to be transferred, and the rent was 8,000 yuan per month. This price was not too high in the prime location of Shenzhen at that time, but it was not a decimal for Chen Meizhu and his wife who started from scratch and only had a superficial understanding of the glasses industry. If business is bad, they may not even be able to pay the rent.

Do you want to take this sidewalk? After several days of thinking, Chen Meizhu and his wife thought that if they want to do business well, they must have a high starting point, and the first store must be opened in the most prosperous area, where people will bring wealth, so they decided this store decisively. The Gordon brothers? The optical shop opened.

They not only bought the most advanced computer optometry instrument at that time, but also made one that looked very? Alternative? My decision: I hired an old master in the optical industry in Guangzhou with a monthly salary of 1500. At that time, many people really got off the bus with a monthly salary of only 100 yuan. Blood? . Chen Meizhu and his wife hope that the new Gordon glasses can stand at a high starting point and establish the impression of professional authority.

I was both a boss and a shop assistant. ? Chen Meizhu recalled the hardships of starting a business: at the beginning, she was busy from 8: 30 in the morning to 10 every night, but her monthly turnover was about 8,000 yuan, just enough for rent. Although we work so hard and can't make much money, I never dare to delay the master's salary. The key to being a boss is to know how to respect talents. Compared with that expensive instrument, this old master is much more valuable. ?

Seeing that the business in the store has not improved greatly, the old master feels embarrassed every time he gets such a high salary. Chen Meizhu always comforts him, which he deserves.

If you don't make it to the end, you won't see the end. ? It is this belief that supports Chen Meizhu and his wife. After losing money for more than a year, Chen Meizhu found that her business began to have repeat customers.

2. Open a store after seeing business opportunities.

Do unconventional or unconventional chain operation

199 1, Chen Meizhu seized the business opportunity of rebuilding the old city around the East Gate and took the step of chain operation.

In the early 1990s, Jiefang Road, located in the prosperous area of Shenzhen, was transformed into a very advanced modern block due to the transformation of the old city. Experts from the President's Learning Network believe that after careful investigation and analysis, Chen Meizhu and his wife saw the huge business opportunities here. So, when the smell of the reconstructed building materials in this street has not dispersed, their second glasses branch opened. This shop is more than 50 square meters, with 12 employees. It is the first merchant to enter the reconstructed Jiefang Road. Chen Meizhu said with a smile: Even earlier than McDonald's. ?

In the glasses industry at that time, many colleagues were using it? Separation? How to reduce business risk, that is, open several stores at the same time, each with a different name, so as to avoid it? Lose everything? If one store goes bankrupt, the business of other stores will not be greatly affected. Although it was right at the time? Chain store? I don't have a clear understanding of the concept, but Chen Meizhu thinks that the main customers of her shop are local residents, not tourists, and integrity must be put first. So they decided to give up the convention in the industry and not do it? Separation? , but to achieve? Just this one? Chain management strategy, this new store on Jiefang Road is also called? The Gordon brothers? .

From then on, blue and yellow shop signs, as well as unity? Brother? The logo of the Flower Expo has made Shenzhen people familiar? The Gordon brothers? Brand. The old store on Jiefang Road is getting bigger and bigger, and now its business area is nearly 200 square meters. It is also the only large optical shop in this commercial street that has survived to this day. Since then, Gao Dun has entered a period of rapid and stable development with the speed of opening branches almost every year. By 1997, it has reached the scale of 13 chain stores.

3. Dissatisfied with active quality certification

Seek the successful transformation of enterprises

At the end of 1990s, with the deepening of reform and opening up, domestic small and medium-sized enterprises were under pressure from foreign capital and multinational enterprises. In this transformation, some individual and private enterprises in Guangdong, which are at the forefront, first felt the severe transformation test. At this time, Gao Dun Glasses, which has become a minor celebrity in Shenzhen, must face the same test, either stronger, bigger or eliminated. At this time, Mr. and Mrs. Zheng Meizhu made a forward-looking decision to be made now: Catch up? International through train? , the first in the national glasses industry to engage in ISO9000 certification, which is Chen Meizhu's name? Second venture? .

Cherry is delicious, but trees are difficult to grow. . At that time, my brother Gordon glasses, from boss to employee, were nothing? ISO？ My mind is just a vague concept. Experts from the president's learning network pointed out that only through the introduction of professional companies can we know that if we pass the certification of this system, we can become an international company to prove our product quality and corporate image? Passport? . Now that this road has been determined, we must stick to it and let the company's 13 chain stores pass the ISO9000 certification at the same time. Many years later, Chen Meizhu only remembers one sentence:? Tired! ?

How can you not be tired? In some large manufacturing enterprises, the documents required to pass ISO9000 certification will be piled up in a whole room. According to the certification requirements, Gordon Glasses must have written specifications for all posts and processes, written records of all processes, and training for all employees. Finally, all this has to go through strict acceptance. Chen Meizhu and her employees set up rules and regulations one by one, and there should be no omissions in every link. This is not only a test for the boss, but also means that every employee has to pay extra working time and energy. Mr. and Mrs. Chen Meizhu held many meetings with managers and employees to tell them about the company's ideals and difficulties, which strengthened our determination to help each other in the same boat.

After two years of unremitting efforts, 1999 Gordon finally passed the ISO9000 certification, and the enterprise was successfully completed? Pervert? The company's quality management, corporate image and competitiveness have been greatly improved. In the following years, the expansion speed of Gordon Glasses Brothers more than doubled compared with the previous 10 year.