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Why are domestic brands of printers rare?
1. technical problem: there is a certain gap between domestic printer manufacturers and foreign manufacturers in printer technology. Foreign manufacturers invest more in the research and development of printer technology, have more advanced technology and patents, and can produce products with higher performance. However, domestic manufacturers' technological innovation and R&D capabilities are relatively weak, and it is difficult to lead the technology.
2. Brand awareness: The brand influence of domestic printer manufacturers is low, and relatively speaking, foreign brands have higher awareness and trust in the eyes of consumers. Domestic brands often need to spend more time and resources to enhance brand awareness and brand image, which is a relatively difficult thing under the fierce competition in the printer market.
3. Market demand: When consumers buy printers, they are more inclined to buy products of famous foreign brands. This may also be because consumers have a high recognition of the quality and performance of foreign brands, thus ignoring the choice of domestic brands. In this case, the market share of domestic printer manufacturers is relatively small.
Nevertheless, with the continuous development and technological progress of China's manufacturing industry, domestic printer brands are also growing and improving their own technical level. With the passage of time, the market share of domestic printers is expected to increase gradually.
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