How to treat marketing from "market gathering network" to "donkey catching network"

CCTV Media is the largest advertising media platform in China, and everyone knows its influence! Brand value is extremely high, and it has also become a good battlefield for many big-name enterprises to start marketing their brands. Frequent industrial products and Internet brands now appear frequently on the screen! Marketing has become the key research object of enterprises, and network marketing is no exception. For internet companies, both must be combined online and offline. After Taobao and Tencent Weibo, another Internet company appeared in CCTV advertising, that is, Fair! Just after the Spring Festival, Sebrina's advertisements for the market spread all over CCTV, Hunan Satellite TV, public transportation, subway and other TV media. As an online person, you must be familiar with it, but in the eyes of most netizens, they were impressed by Sebrina riding donkeys, but they didn't write down the fair, so most netizens searched online for the website of "driving donkeys", which caused the embarrassment of the fair. We follow the development of things, but as Sima Liyuan, who studies online marketing, we can see something worth studying and learning from it! The promotion of Jiji.com has increased the traffic of similar websites, but what's more important is not these! This is a lesson of Jiji.com's marketing planning. We can't completely say that this is the failure of Jiji.com's marketing planning. After all, we can't judge whether this incident is a mistake or hype, but overall, Jiji.com's brand influence has improved. From the analysis of the causes of the "donkey-catching network incident", we can see that the marketing planning of the market is misplaced, that is, the focus is not prominent, or the donkey-catching in Sebrina is so prominent that the market is ignored.