What is the difference between a signboard and a brand?

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers. Brand simply refers to consumers' cognition of products and product series. Signboards are unique. Like signature dishes, signature moves and so on.