How can I sign a brokerage company

In the Internet age, many platforms have been added to express themselves. For example, live broadcast, such as Tik Tok, when more and more network celebrity artists appear on these platforms, it has a great impact on the way traditional star artists are built, and more and more grassroots artists join the short video and live broadcast industry.

For example, the Yan Fang brothers, for example, Drakula K, for example, via, for example, Li Jiaqi. They didn't take the road of traditional star artists, but made their own star road through the Internet platform. Internet platforms collectively refer to these artists who have become popular through the Internet as online celebrities.

When the economic scale of online celebrities is getting bigger and bigger, many companies and enterprises have carried out projects to incubate online celebrities, anchors and artists. However, many enterprises and companies have not clearly realized how to establish an effective cooperation system with online celebrity artists, which is also commonly known as brokerage contracts. There are many companies looking for full-time anchor artists? What the hell is this? Do artists work in a brokerage company? Does this problem bother many people?

Facing more than N media companies and brokerage companies, how should online celebrity artists choose? How to ask questions in interview communication? What is the core problem that should be paid attention to? Become the first threshold for artists and brokerage companies to establish cooperative relations among network celebrities.

I will answer these questions in detail as a senior practitioner. A detailed understanding of the contract system and income model will help network celebrity artists and brokerage companies to establish a good foundation for cooperation.

In my interviews in the past two years, many handsome guys and beautiful women want to join the online celebrity artist industry. Everyone is concerned about the basic salary.

We all know that artists will be contracted artists of a company when they first debut, and there will be no income in the process of early training. Nowadays, many stars will choose to set up their own studios and cancel their contracts with the signing companies after they become famous. This phenomenon shows the rationality of the existence of brokerage companies, so what problems should network celebrity artists pay attention to when signing a brokerage company? Do signing artists get paid every month?

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Do artists who sign contracts get paid every month?

The stars in the entertainment circle have an agreement with the signing company, which is regarded as a trade secret by each company. The same is true of artists in online celebrities. You are not an employment relationship, but a cooperative relationship. The brokerage company provides you with brokers, operation teams, director shooting teams, content planning teams, promotion and public relations teams, investment promotion teams, notification teams, live broadcast planning and operation teams, etc. Only in this way can you break through the army, have a certain number of fans, and make a profit by selling quality products. Any online celebrity who can't generate profits is not a good online celebrity. The commercial core value of online celebrities lies in their ability to absorb gold from goods. (Entertainment anchors accept rewards and gifts temporarily as a case study with long-term commercial value, and the number of fans determines the life cycle)

Newcomers sign contracts and get a basic salary.

For those artists who have become famous before signing the contract, the proportion will be clearly defined in the contract, and even some well-known signing fees or transfer fees are astronomical. The size of fame is also proportional to the proportion. Many newcomers sign contracts, and the company will give artists a basic salary every month. But this kind of contract with basic salary will reduce the division between sales and commercial advertising. Similarly, online celebrity artists belong to the industry of bonus period, with great development prospects and space and great maneuverability. However, if an online celebrity artist enters this industry just to make a wave of quick money, then the loss is very big for the brokerage company.

At present, many online celebrity brokerage companies have a basic salary, and the proportion is fair. Newcomers and mature online celebrities sign contracts for 3-5 years in proportion. Some even signed 10 years. Because cooperation has become a habit for a long time, only by being familiar with your team and people can you create content more fully.

Take my own company, Hong Ju, for example. We will set the basic salary according to the conditions of the network celebrity artists interviewed. Generally not too high, but the income distribution is generally 55%. Some conditions are better, such as 4-6 meetings, and online celebrity artists 6.

For people with a certain number of fans, the signing fee is determined according to age and spending power. At present, the highest one has given a signing fee of 600,000 yuan, one time. If the artist breaks the contract, he needs 10 times compensation, so the signing fee is a good thing, but don't break the contract.

Case: Via's organization is called Qian Xun. She is the proprietress and her boss is her husband Haifeng. The profit ratio with the company is 9 1. Company 1%.

Social security benefits: artists pay social security by themselves.

Will the star's contract include "five insurances and one gold"? Ms. J, the agent, said: "Stars and companies are more like cooperative relationships than simple employment relationships. Stars don't have a fixed monthly salary, social insurance can only be paid by themselves, and the company will give some subsidies. " Talking about the star's welfare and year-end bonus, Ms. J smiled: "Stars don't have year-end bonus in the company, so they should give it to the staff around them."

Take Hangzhou as an example, many brokerage companies and media companies in Hangzhou have offered many preferential conditions for robbing people, one of which is to pay social security after signing the contract for three months.

Case: At Huayi Annual Meeting last year, Sebrina and other stars each invested 654.38+10,000 yuan in the prize pool, and used the money to draw 20 grand prizes of 8,000 yuan, while other employees each took 2,000 yuan.

The fans of online celebrity artists have increased, can they ask for higher pay?

According to the regulations, the company cannot accept the artist's request to change the contract. However, if the artist is so passive, it will be a loss for both sides. So most companies will negotiate with artists and reach an understanding. The liability for breach of contract binds both parties, and the company's promised remuneration is not paid off, which is also considered a breach of contract.

In addition, fame and fans are artists' own, which has nothing to do with the company, so the company actually takes a great risk, and millions of people can't even see a splash everywhere on a red man.

Case: As long as the company does not breach the contract within the contract period, similar to Chen Chusheng and BiBi Zhou, it will have to pay liquidated damages to cancel the contract. Before, there was a League of Legends anchor named Vincent, and Brother Drevin had a heated discussion about the sky-high termination fee of Betta, including the sky-high signing fee for re-signing Betta recently. Otherwise, what about the 25 million construction of Pippi Happy Hope Primary School given by PDD teacher? (I used to earn a lot of money with my teacher. The transfer signing fee made a fortune)

Be clear about who to sign with.

The most important thing to sign a contract is to know who you are signing it to. In most cases, the artist is Party A. After signing a contract with the company as Party B, the company assigns a broker to take charge of the artist's work. The broker himself has a contract with the company. Some gold medal brokers in the circle directly sign contracts with artists as Party B, and at least set up studios.

Network celebrity artists are generally Party B, because the company as the main body, to provide you with a team, investment, operation, incubation, and so on. Therefore, the company takes the lead, and everything is implemented according to the company's pre-planning scheme for online celebrity artists.

Term of the contract: depending on the size of the "card"

For stars, the signing period depends on the size of the "card". Ms. J, the agent of Huayi Music, said: "It takes a long time for newcomers to sign contracts, almost five to eight years. The company has invested a lot of money and material resources in you in the early stage, and it will take some time to get a return. Artists who have become famous can talk to the company about conditions and decide the length of the signing period according to market conditions. "

Case: In 2005, Joker Xue, the champion of My Show, signed a contract with Shangteng Entertainment for seven years, and the newcomer did not bargain. Joker Xue thinks, "As long as you can help me make an album and let me sing, I will sign it with you."

With the prosperity of the performing arts market, various entertainment star brokerage companies have mushroomed. How to choose a contract company and what kind of contract to sign has become a problem that puzzles countless boys and girls who pursue performing arts. A little carelessness will lead to loss of money and delay of youth.

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A broker is an artist's partner, not the boss.

Actors, singers, models, brokerage companies and brokers are all cooperative relationships, not employment relationships. The contract signed is a cooperation or service contract, not a labor contract. If any brokerage company says it wants artists, either the words are not professional enough, or that company really hired you.

Some companies recruit artists, such as singers in bars, actors in troupes, and brokerage companies are two concepts. The romantic point is two lifestyles. The ultimate goal of the former is often "national first-class actor", while the ultimate goal of the latter is "star". Of course, many old artists are both "national first-class actors" and "stars", and all roads lead to the same goal.

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Choosing a brokerage firm is like choosing a boyfriend.

Many brokerage companies have their own characteristics, but not everyone who wants to sign will sign you.

For example, Huayi Brothers mainly signs first-line stars. If the artist is famous in the industry, you can consider working with Huayi's team.

New Silk Road and Concept 98 favor the award-winning models. If you don't win the lottery, you may not even have an interview.

There are also many brokerage companies that are mainly newcomers, but newcomers often have low popularity and reputation, so they don't feel as "Starlight Glimmer" as their previous companies.

Online celebrity artist brokerage companies can accept all orders regardless of whether you are a newcomer or a mature artist, because different channels operate in different modes and will be very unconstrained. It's hard for a star to grow up, but it's completely feasible for Jr, an online celebrity who has become a million fans on the Internet, to sell goods comfortably and earn money.

Brokerage companies are mixed, so in the process of choosing many handsome guys and beautiful women, there will inevitably be some pits that can't be jumped out. For example, some companies don't know how to operate, but they have signed online celebrity artists through some beautiful vision descriptions, only to find that these companies have no strength and their careers have not improved? Can't make money. It's not that this industry doesn't make money, but that you don't have the ability to screen brokerage companies. How to create a new person? What are the contents and methods of training? Is there any professional training institution to cooperate? Is it captive or free-range? What kind of team is equipped in the early stage? What are the qualifications of the team? What is the company's qualification? Boss's resources? These are the places and core contents that network celebrity artists should care about, not the basic salary. I've never heard of a star who lives on a basic salary. What about you?

If choosing a brokerage company is regarded as choosing a boyfriend, it can be divided into two categories: one is prince charming and the other is grassroots.

Prince charming is often surrounded by many beautiful women. No matter how excellent artists are, they will meet the competition from better artists. However, Prince Charming's time is limited. Take care of one thing. Having dinner with Princess A will make Princess B catch a cold, and going shopping with Princess B will make Princess A catch a cold.

To take a step back, if the artist is Cinderella and signs up for a grassroots brokerage company, it seems that it has suffered a big loss, but it actually takes advantage. At this time, Cinderella's position in this brokerage company is a brother and a sister, which is the biggest profit point of this brokerage company, so all the work of this brokerage team naturally revolves around this artist, unless they don't want to make money.

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Be kind to talent scouts. Meeting them is your destiny.

As a newcomer, you should understand that once you are not famous, you have no strength, you don't meet the requirements of celebrity-oriented brokerage companies, and they won't arrange talent scouts with no market value to dig you up.

On the other hand, a company that mainly brokers newcomers will arrange a large number of talent scouts to explore potential newcomers. A talent scout will inadvertently observe you, consider your temperament and evaluate your potential market value. Of course, there are other ways to tap artists, but talent exploration is the most intuitive and effective.